Technology and evolving consumer behaviors are making content creation increasingly challenging.And if content doesn’t perform, it impacts ROI – big time.Everyone involved in the content marketing process – creators, marketers, and agencies alike – needs to know and avoid content creation mistakes that could be hindering the best potential performance of each piece.In this column, you’ll learn about the most [...]

It’s no secret that featured snippets are powerful. Every SEO professional (including yours truly) aims to own any available featured snippets for their content.These expanded, descriptive search results appear as a special box prominently displayed at or near the top of the search results page (SERP). Optimizing for featured snippets (FS) can help Google better understand when your page is [...]

Product descriptions do two things on your ecommerce store — they educate site visitors about your product, then persuade them to buy.Most ecommerce businesses understand the first purpose and create product descriptions accordingly.However, what’s missed is that extra effort that can help visitors understand the product so well that nothing is left to prevent them from becoming a customer.In this [...]