About Justin Lugbill

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So far Justin Lugbill has created 2 blog entries.
30 06, 2021

Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise

2021-06-30T22:45:55+10:00June 30th, 2021|Search Engine Journal|

The reality of how difficult it is to communicate both simple and complex ideas effectively became abundantly apparent to me very early on in my career.Data storytelling is both an art and a significant skill.While this article focuses on optimizing communications relating to reporting SEO and PPC results and initiatives to clients, the principles apply to all forms of communication.Here [...]

28 04, 2021

Why Top of Funnel Matters & How to Win Buy-In for It

2021-04-28T23:45:10+10:00April 28th, 2021|Search Engine Journal|

As a demand generation marketer for most of my career, I get excited about the ROI that bottom-of-funnel tactics provide.Targeting the highest-of-purchase-intent keywords and audiences is bound to produce good results assuming your pre- and post-click experience is optimized.But what happens when you’ve exhausted all demand and maximized your share of voice, hitting the point of diminishing returns?I’ve encountered many [...]

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