Written by Chelsea Alves - TikTok and Instagram may be taking their moment to shine, but Facebook is a social media platform your business simply can’t ignore. Facebook’s monthly active users have continued to rise since its inception, with nearly 3 billion (2.96) monthly active users as of the third quarter of 2022. It was also the most popular social [...]

Written by Chelsea Alves - Consider the last time you searched for an Italian food restaurant in a new city. You’re unfamiliar with the area and don’t have any personal recommendations to rely on. You likely open your phone, conduct a Google search for [italian food near me] and find several restaurants. Do you choose the first restaurant that pops [...]

Written by Chelsea Alves - How important is schema markup for local search engine optimization (SEO)? Most local SEO experts and webmasters are familiar with the impact of having well-optimized SEO elements on their landing pages, such as optimized title tags, well-written content, and more. However, what exactly can you accomplish by applying schema markup to your local business website? [...]

Written by Chelsea Alves - When customers are searching locally for products and services like yours, they often seek validation to ensure they’re making the right choice. This includes reading online reviews, asking for personal recommendations, or looking for more information about your business on your Google Business Profile. Google offers a way for businesses in some industries to earn [...]

Chelsea Alves If you want to share information with someone, tell it to them.If you want that person to retain that information, tell a visual story with an infographic.Infographics are an aesthetically pleasing way to summarize data and share information in a more compelling, engaging way with content consumers.They can tell a story that captivates readers in a way words [...]

The peak holiday season is rapidly approaching – in fact, for many, it’s already in full swing.E-commerce sales for November 2021 to January 2022 are forecasted to rise 11%-15% to between $210 billion and $218 billion this year.In-store shopping is also anticipated to rebound to a 33% share in 2021 from 28% in 2020, coming close to the 36% estimated [...]

We’ve long heard the importance of creating a mobile-friendly website for enhancing your user’s experience and improving your SEO efforts. Even so, we often think of mobile-friendliness in terms of ensuring your webpages appropriately resize when viewed on a mobile device.Being mobile-friendly extends beyond just responsiveness across every device. It also applies to creating mobile-friendly content.To provide an ideal experience [...]