About Claudia Higgins

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So far Claudia Higgins has created 3 blog entries.
6 11, 2021

My Most Difficult Lessons Learned

2021-11-06T00:45:52+11:00November 6th, 2021|Search Engine Journal|

Until last year, I was part of an in-house SEO team for a huge ecommerce site, charged specifically with managing SEO data and insights.This included owning and developing internal SEO reporting, and I made every mistake in the book as I got to grips with not just the impact and effectiveness of the reports, but everything down to the accuracy [...]

2 09, 2021

How SEO Leaders Use Empathy for Winning Strategy, Performance & Teams

2021-09-02T23:45:05+10:00September 2nd, 2021|Search Engine Journal|

The longer we work in SEO, it seems, the more we tend to look at it in terms of numbers and data.We measure and report on the effectiveness of our work, tying together metrics from onsite analytics, Google Search Console, and rank trackers.We share keyword research full of monthly search volume numbers with content writers, and many of us even [...]

1 07, 2021

Google Is a Librarian: Teaching SEO to Non-Specialists

2021-07-01T22:45:52+10:00July 1st, 2021|Search Engine Journal|

Educating non-specialists so they are able to identify the ways in which SEO intersects with their own roles is an essential part of developing any SEO program.After all, everyone whose work touches a website has the potential to impact the site’s organic search performance – for better or for worse. Having SEO-literate allies in other teams is an essential ingredient [...]

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