Written by Heather Campbell - Are you struggling to keep up with the evolving digital marketing landscape? That’s where marketing technology – or MarTech – comes in. The right MarTech can help you automate tasks and streamline your workflow for better performance. But how do you upgrade your MarTech stack to maximize campaign effectiveness? On November 10, I moderated a [...]

Written by Heather Campbell - Gone are the days when Google was the most important factor to consider in your search strategy. As a marketer in today’s digital landscape, you should be putting real emphasis on how you optimize content for social media. More and more people are turning to the search bar on social media platforms – and the [...]

Written by Heather Campbell - Are you looking to expand your SEO and content marketing teams in 2023? Three in four employers report difficulty finding the talent they need, but don’t worry – we can help you secure the qualified candidates you’re looking for. So, how can you rethink your recruiting strategy to attract, hire, and retain top SEO and [...]

Written by Heather Campbell - How can you improve your link building strategy? Which modern techniques can help you boost organic growth? What are the most important link metrics to consider for organic search visibility? Google knows, and its machine learning capabilities know – but do you? With Google now able to understand the broader context of your content through [...]

Written by Heather Campbell - The digital marketing landscape is constantly changing – and it’s tough to know which tools you need and which you can do without. With Artificial Intelligence and Machine Learning (AI/ML) becoming more mainstream, and new media, such as over-the-top (OTT) and short-form video gaining traction, it’s important to keep your marketing technology (MarTech) up-to-date. When [...]

Written by Heather Campbell - Demand and competition for digital marketing talent are steadily on the rise. If you’re looking to expand your SEO and content marketing teams in 2023, you must be prepared to offer what top candidates are looking for. Job candidates are currently in the driver’s seat, and employers, like you, have to compete to win over [...]

Written by Heather Campbell - If you think simply building as many links as you can is enough to succeed online, think again. Link volume and link authority are not the only factors that affect your search engine rankings – relevancy actually has the largest impact. Want your website to rank higher? It’s time to stop counting links and start [...]

Written by Heather Campbell - Are you looking to advance your digital strategy and put your company on the path to success? Whether you’re a business owner working with an agency or a digital marketer who needs more bandwidth, one of the biggest challenges you face is setting yourself apart in this oversaturated landscape. The most impactful campaign strategies aim [...]

Written by Heather Campbell - Are you forward-thinking in your approach to search marketing? When was the last time you updated your content strategy? With Google’s ever-changing algorithm, your SEO tactics must continue to evolve. Search engines are known to reward websites that publish high-quality content – consistently. Gone are the days when businesses could rank on Google simply by [...]

Written by Heather Campbell - The digital landscape is highly competitive and wildly oversaturated. And when it comes to digital marketing, how can you set your business apart from the competition and capture the attention of your target audience? What are some effective tactics to create compelling campaigns that are sure to stand out? The answer: Understanding the levels of [...]