Loren & Amanda will jumping into quite a bit of topic matter on local search including:How has Google My Business changed in the past year?What are some of the missed opportunities in GMB?How does the connection between onsite content & GMB visibility work?How can a brick & mortar effectively track foot traffic back to Google searches?Click to Collect, is this [...]
Ever decide to order a hot cheesy pizza right in the middle of doing the dishes?If so, would you rather:Stop what you’re doing, dry your hands, pick up your phone, and type “Dominos delivery?”Lean over your shoulder and say “Dominos delivery” to your Google Home device?Of course, #2 is easier, faster, and more convenient.Enter, voice search.For years, it’s been predicted [...]
Are you tired of constantly defending your SEO budget to the C-suite?On November 4, I moderated a Search Engine Journal webinar presented by Andreas Dzumla, CEO and Co-founder, Longtail UX.He walked through a new approach to attributing your company’s revenue growth to your SEO efforts.Here’s a recap of the presentation.One of the biggest challenges for SEO professionals is measuring your [...]
With 3.8 billion users, social media platforms put you in front of a huge audience.But does your audience love your content?Because it’s one thing to be seen by them.It’s another to get their wholehearted support.Plus, social media platforms were created for connections, not selling.To gain your audience’s attention, you need to compete against posts from their friends, DMs from their [...]
New to Instagram marketing?Or struggling with gaining followers and making sales?Then this article is for you.Read on for 11 tips.Why Sell on Instagram?There’s no doubting it.Instagram is huge.In fact, it has over 1 billion active users worldwide.But did you know that the hip photo-sharing platform isn’t only for artists, photographers, and everyone who loves digital art?Instagram is an excellent marketing [...]
COVID-19 poses so many challenges to businesses struggling to stay afloat in these uncertain times.For her SEJ eSummit session, Mary Davies, President of Beanstalk Internet Marketing, will share tips on how to use social media to build strong connections and long-lasting relationships with your user base and customers that will stand the test of time.Here’s a recap of her presentation.Connecting with [...]
Due to the pandemic, social media usage has skyrocketed.But simultaneously, click-through and engagement rates have fallen.Why?And what can you do to make sure your social media program is actually connecting with customers and prospects?For his SEJ eSummit session, Jay Baer, Founder of Convince & Convert, unveiled the TV network framework he and his consulting team use to help the world’s [...]
It’s been a long time since the prehistoric era, but what hasn’t changed are primal drivers that inspire people to take action.PPC professionals are always trying to answer the question “What appeals to our customers?”It turns out, the answer is right here in our behavioral history.For her SEJ eSummit session, Purna Virji, Senior Manager of Global Engagement at Microsoft Advertising, showed [...]
Many SaaS marketers are working diligently but they are just not seeing the marketing qualified lead (MQL) growth they’re striving for.On August 12, I moderated a sponsored Search Engine Journal webinar presented by Garrett Mehrguth, CEO, Directive.Mehrguth explored:Actionable ways to make SaaS brands more discoverable on search engines.Strategic methods to build brand impressions.The actual math behind why the current marketing [...]
As brands embrace the reality that paid search is a last-click platform, how will they achieve a true understanding of the customer’s journey?For her SEJ eSummit session, Susan Wenograd, Director of Paid Acquisition at Nextiva, shares how you can move beyond simply pushing for conversion and leverage what you know about your paid social users to further improve your paid search [...]