Written by Brent Csutoras - If done correctly, infographics are a great visual to grab the readers’ attention while effectively communicating key points you want them to focus on within your content. There are numerous benefits to incorporating infographics that can help your marketing strategy and build brand authority. First, it incentivizes readers to stop and focus on the information [...]
Written by Brent Csutoras - When we think of local search, we tend to think of Google. Yet 2/3 of Facebook’s weekly users visit the Pages of local businesses and organizations near them. Not only does Facebook rank at the top for most used social networking platforms, but parent company Meta owns four of the five top-ranking platforms including Facebook, [...]
We are already in Q3, which means the holiday shopping season is just around the corner. Are you prepared for the season’s code freezes with site migrations? Being a part of the conversation before a migration happens is great… until you get an email saying, “Hey, we’ve made a change, but why is traffic dropping?”. Is migration PTSD setting in?Senior Technical [...]
What do you think of regionally focused SEO campaigns? Latin America is one of the few markets where a single language is spoken in multiple countries on two continents, yet cultures, currencies, and technology may differ greatly. It takes creativity to overcome the challenges of working regionally. We’re here in person today to talk with Diana Martins, an SEO Analyst with [...]
Welcome to this episode of the Search Engine Journal, featuring our guest Alli Berry. Alli is the SEO Director at The Motley Fool, a private financial and investing advice company based in Alexandria, Virginia. She leads and develops the key SEO initiatives on fool.com, including short-term and long-term SEO goals and objectives with measurable performance results.Throughout her career, Alli has [...]
Why Intent & Design Is Important in Digital PROur host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk about the importance of design and intent in Digital PR. Early in her career, Gisele started exploring formats of linkable content and testing content that was outside the norm. That’s when she realized there was a [...]
The transition to remote work means people will be relying on mobile offices much more heavily than we have in the past.Social media marketers need to have all the necessary tools to work anywhere and anytime — whether they’re lounging at the pool, setting up shop in a café, or working on the front porch.Our lives are likely to continue [...]
Our host, Loren Baker, is joined by an SEO analyst and expert, Joe Hall of Hall Analysis. Joe shares his insights and everything you need to know about performing a successful SEO audit. What makes a website stand out? Are you – or your clients – making an elaborate effort to make your presence known?With Joe’s vast experience collaborating with [...]
Loren Baker, our host, spoke with Kevin Indig of Shopify, who shared his insights into the challenges of Enterprise SEO and e-commerce with us.In this episode, we’ll learn about Shopify and its features, as well as its benefits and drawbacks and how it helps businesses and startups gain exposure.If you feel this show gives you the tools to improve your [...]
In this episode, our guest is Marty Weintraub. He is the founder of AimClear, a driven Integrated Marketing Agency dominant in customer acquisition and winner of 17 US Search Awards, including 5X most recent Best Integrated Agency. AimClear’s differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing.About Marty and AimClear[4:53]AimClear considers themselves as entrepreneurs and marketers. [...]