About Jeff Ferguson

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So far Jeff Ferguson has created 3 blog entries.
26 08, 2021

10 Top SEO Scams & Cons (Plus How to Avoid Them)

2021-08-26T23:45:12+10:00August 26th, 2021|Search Engine Journal|

Historians can trace the first scam back to 300 B.C. when a Greek merchant named Hegestratos sank his boat for insurance money.I’m sure if Hegestratos were alive today, he would be sending out mass emails trying to sell “high DA links” to suckers.If you own a website, you have undoubtedly encountered one or more of the many SEO scams this [...]

29 04, 2021

Why We Need to Stop Quoting the Zero-Click Searches Studies

2021-04-30T22:07:09+10:00April 29th, 2021|Search Engine Journal|

On August 13, 2019, Rand Fishkin — CEO of SparkToro, founder of Moz — published a blog post that stated, “Less than Half of Google Searches Now Result in a Click.”Fishkin summed up the findings as proof that:“Google’s ongoing attempts to answer more searches without a click to any results or a click to Google’s own properties are both proving [...]

27 01, 2021

Google Ranks Webpages, Not Websites

2021-01-27T04:42:10+11:00January 27th, 2021|Search Engine Journal|

I’m about to tell you an SEO fact that will answer so many questions about how Google operates that I can’t even cover them all in this article.It’s also a great way to stir up debate in your finer SEO discussion forums.Google ranks webpages, not websites.Don’t believe me? Ask John Mueller of Google (I did):Don’t believe John Mueller or Google?AdvertisementContinue [...]

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