About Jeff Ferguson

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So far Jeff Ferguson has created 2 blog entries.
29 04, 2021

Why We Need to Stop Quoting the Zero-Click Searches Studies

2021-04-30T22:07:09+10:00April 29th, 2021|Search Engine Journal|

On August 13, 2019, Rand Fishkin — CEO of SparkToro, founder of Moz — published a blog post that stated, “Less than Half of Google Searches Now Result in a Click.”Fishkin summed up the findings as proof that:“Google’s ongoing attempts to answer more searches without a click to any results or a click to Google’s own properties are both proving [...]

27 01, 2021

Google Ranks Webpages, Not Websites

2021-01-27T04:42:10+11:00January 27th, 2021|Search Engine Journal|

I’m about to tell you an SEO fact that will answer so many questions about how Google operates that I can’t even cover them all in this article.It’s also a great way to stir up debate in your finer SEO discussion forums.Google ranks webpages, not websites.Don’t believe me? Ask John Mueller of Google (I did):Don’t believe John Mueller or Google?AdvertisementContinue [...]

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