About Matt Southern

This author has not yet filled in any details.
So far Matt Southern has created 365 blog entries.
28 07, 2021

TikTok Launches 8 New Features For Livestreams

2021-07-28T11:14:08+10:00July 28th, 2021|Search Engine Journal|

TikTok is rolling out eight new features for livestreams which includes Q&A, picture-in-picture, the ability to schedule streams in advance, and more.Over the past year, the number of people broadcasting and viewing livestreams on TikTok has doubled.Users’ enthusiasm for live content has encouraged the company to invest in new tools for streamers that assist with discovering, creating, and consuming live [...]

28 07, 2021

Pinterest Users Can Make Money With Affiliate Links

2021-07-28T06:45:42+10:00July 28th, 2021|Search Engine Journal|

Pinterest is rolling out new ways for users to earn money on the site, including the ability to earn commission through affiliate links.Now, Pinterest users can turn idea pins into shoppable pins. When other users buy a tagged product after clicking a link in an idea pin, the user who posted it will earn a commission.Users can tag their idea [...]

28 07, 2021

What Google Does With Feedback From Search Results

2021-07-28T04:31:34+10:00July 28th, 2021|Search Engine Journal|

This topic is covered in the latest installment of the Ask Googlebot series on YouTube.In the video, Google’s John Mueller addresses the following question:“What makes user feedback eligible enough for Google to decide to tweak its search ranking algorithm? Does Google consider that feedback in the future?”Mueller responds by discussing how user feedback is handled internally, and explains the best [...]

27 07, 2021

Google Link Spam Algorithm Update Rolling Out on July 26

2021-07-27T01:08:09+10:00July 27th, 2021|Search Engine Journal|

Google begins rolling out the “link spam update,” which makes its algorithms more effective at identifying and nullifying link spam.The update begins rolling out today and will take at least two weeks to roll out broadly to search results in multiple languages.Google cautions that changes in rankings are imminent for some site owners:“In our continued efforts to improve the quality [...]

23 07, 2021

Google Expands ‘About This Result’ With Info On Ranking Factors

2021-07-23T03:00:07+10:00July 23rd, 2021|Search Engine Journal|

Google is expanding the ‘About This Result’ panel with information about what factors went into ranking a page in search results.Starting today, when viewing an About This Result panel, searchers will get even more information about the results they’re seeing to help them make sense of which one might be most useful.That’s what it offers to regular searchers, but to [...]

23 07, 2021

Google’s 5 Best Practices For Optimizing Deal Pages

2021-07-23T01:35:18+10:00July 23rd, 2021|Search Engine Journal|

After making deal pages free for all ecommerce stores, Google offers six best practices to optimize the pages for search results.In case you missed it, Google announced yesterday that deal pages are now free for all retailers. This allows ecommerce stores to easily highlight promotions and discounts in search results.Deal pages are URLs dedicated to specific sales events, such as [...]

23 07, 2021

Keep Redirects Live For One Year

2021-07-23T00:28:50+10:00July 23rd, 2021|Search Engine Journal|

Google’s Gary Illyes advises keeping redirects in place for at least one year in order to ensure ranking signals are passed permanently.While Google has previously recommended keeping redirects live for a year or longer, it was more of a general best practice and not something that was known to directly impact ranking signals.Now we know site owners can remove a [...]

22 07, 2021

LinkedIn Offers Free Marketing Certification Program

2021-07-22T06:06:25+10:00July 22nd, 2021|Search Engine Journal|

LinkedIn is now offering a free marketing certification program that anyone can take to become an accredited LinkedIn marketing expert.This program is for professionals who want to show that they not only have experience with social media marketing, but they have specialized knowledge in LinkedIn.The new certification, which gets added to user profiles, helps employers and clients recognize when a [...]

21 07, 2021

No SEO Advantage to Dedicated Hosting

2021-07-21T07:56:19+10:00July 21st, 2021|Search Engine Journal|

Google’s John Mueller affirms that dedicated web hosting does not have an SEO advantage over shared hosting.This is stated in that latest installment of the Ask Googlebot series on YouTube.The video addresses a question from a small business site owner who’s looking to keep costs down by hosting their website on a shared server.Dedicated hosting is more expensive because it’s [...]

21 07, 2021

Google’s 7 Tips For Analyzing a Google Search Traffic Drop

2021-07-21T04:12:34+10:00July 21st, 2021|Search Engine Journal|

Google gives site owners seven tips for analyzing the main causes of drops in organic search traffic.In an article written by Google’s Daniel Waisberg, the main causes for drops in search traffic are identified as:Technical issues: Errors that can prevent Google from crawling, indexing, or serving your pages to users.Security issues: Google may alert users before they visit sites with [...]

Go to Top