About Matt Southern

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So far Matt Southern has created 258 blog entries.
16 04, 2021

Google Lightning Talks: The State of SEO

2021-04-16T12:02:11+10:00April 16th, 2021|Search Engine Journal|

A video in Google’s Lightning Talks series, titled the state of web search engine optimization, presents data on how websites are following standard SEO practices.Aleyda Solis, SEO consultant and founder of Orainti, joins Lightning Talks as a guest presenter as she goes over the main learnings from the SEO chapter of the 2020 Web Almanac.The Web Almanac is a comprehensive [...]

15 04, 2021

LinkedIn Adds New Profile Features to Address Career Gaps

2021-04-15T04:04:29+10:00April 15th, 2021|Search Engine Journal|

LinkedIn users can now address gaps in employment history with profile options to indicate when life events such as a parental leave or sabbatical occurred.In addition, LinkedIn is making it easier for freelancers and self-employed individuals to list their career status on their profile.These updates are a continuation of LinkedIn’s recent efforts to improve users profiles. The company says many [...]

12 04, 2021

DuckDuckGo Announces Plans to Block Google’s FLoC

2021-04-12T07:45:17+10:00April 12th, 2021|Search Engine Journal|

Changes to DuckDuckGo Browser ExtensionChanges to DuckDuckGo Search EngineFinal Notes About FLoCDuckDuckGo announces plans to block FLoC, Google’s new way of tracking users’ web browsing activity in Chrome.As Google transitions away from using third-party cookies in Chrome, its developing a new technology called FLoC (Federated Learning of Cohorts).Google claims FLoC offers more privacy than third-party cookies because it monitors activity [...]

12 04, 2021

Pinterest Has a New Code of Conduct All Users Have to Follow

2021-04-12T03:12:38+10:00April 12th, 2021|Search Engine Journal|

Pinterest Creator CodePinterest Comment Moderation ToolsPinterest Creator FundPinterest announces it will soon implement a mandatory code of conduct, called the Creator Code, aimed at maintaining a positive experience for all users.The Creator Code contains policies everyone will have to follow when creating content for Pinterest.Pinterest plans to enforce the acceptance of these guidelines before users can post story pins.While Pinterest [...]

11 04, 2021

YouTube Used By More US Adults Than Any Other Social Network

2021-04-11T00:13:07+10:00April 11th, 2021|Search Engine Journal|

YouTube Usage StatisticsFacebook Usage StatisticsInstagram Usage StatisticsOther Usage StatisticsMore adults in the US use YouTube than any other social network, according to a study from Pew Research Center.Of US adults who say they use any kind of social media, 81% say they use YouTube.Facebook takes second place, with 69% of respondents saying they use it, followed by Instagram which 40% [...]

10 04, 2021

Google On Optimizing Web Stories For Search Results

2021-04-10T23:07:10+10:00April 10th, 2021|Search Engine Journal|

Google’s latest Lighting Talks video focuses on doing SEO for web stories and tracking how they perform in search.Pascal Birchler, Developer Relations Engineer at Google, leads the discussion by breaking down everything from what web stories are, to how to create web stories, to how to insert ads in web stories.This article will focus on the SEO advice covered in [...]

9 04, 2021

Google Product Reviews Update Goes Live in Search Results

2021-04-09T06:27:09+10:00April 9th, 2021|Search Engine Journal|

Today Google launches the product reviews search algorithm update, designed to rank well-researched, in-depth content over brief product summaries.To be clear, this is not a core algorithm update that affects all search results. This update specifically targets product reviews.In an announcement, Google says it designed the product reviews update to reward content that users find the most helpful:“Google Search is [...]

8 04, 2021

Yelp Reports Major Growth in Searches For Diverse Businesses

2021-04-08T09:40:51+10:00April 8th, 2021|Search Engine Journal|

Yelp Search Data Shows Growing Consumer Interest in Diverse BusinessesAdditional Highlights From Yelp’s ReportNew Attribute For Asian-Owned BusinessesYelp’s latest local economic impact report reveals that searches for diverse businesses grew significantly over the past year.The report defines a diverse business as a women-owned, Black-owned, Asian-owned, or Latinx-owned establishment.Businesses that identify as either women-owned, Black-owned, Asian-owned or Latinx-owned can display attributes [...]

8 04, 2021

Changing Dates on Pages Won’t Improve Rankings

2021-04-08T15:12:09+10:00April 8th, 2021|Search Engine Journal|

Google’s John Mueller advises that changing publishing dates on web pages will not improve search rankings if no significant changes were made to the content.Mueller offers this advice during the Google Search Central SEO hangout recorded on April 1.A site owner submits a question to Mueller regarding updating the dates on their website’s photo galleries every time they make minor [...]

8 04, 2021

Google Launches 2 Improvements to Search Console Reports

2021-04-08T02:18:54+10:00April 8th, 2021|Search Engine Journal|

Google Search Console gets two new features designed to improve the efficiency of analyzing data in reports.Site owners can now use Search Console to filter data by regular expression (regex), as well as utilize a revamped comparison mode which supports more than one metric.Continue reading to learn more about these new features and how they can assist with data analysis [...]

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