About Matt Southern

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So far Matt Southern has created 447 blog entries.
24 10, 2021

Why Is TikTok So Popular?

2021-10-24T11:22:20+11:00October 24th, 2021|Search Engine Journal|

With one billion monthly active users, TikTok is in the upper echelon of social media apps.Not sure why TikTok is so popular?A Neilsen study attempts to explain why.Commissioned by TikTok, the study analyzes data from over 8,000 survey respondents who were asked questions regarding their perception of the site’s content.The objective of the study is to understand what people value [...]

23 10, 2021

Did YouTube Change Its Algorithm? No, It’s Seasonal Decline

2021-10-23T08:54:49+11:00October 23rd, 2021|Search Engine Journal|

Is your YouTube viewership down? You’re not alone. It’s normal for watch patterns to change around this time of year. The company explains why.In a new video from project manager Rachel, who works on the YouTube recommendations team, the company answers five questions related to search and discovery.Among the questions is whether the YouTube recommendation algorithm was recently updated.Many channels [...]

22 10, 2021

Facebook Launches Audio & Video Calls For Businesses

2021-10-22T12:44:02+11:00October 22nd, 2021|Search Engine Journal|

Facebook is rolling out a series of updates targeted at small businesses, including audio & video calls in Messenger, live audio rooms, and more.These updates are coming just in time for the holiday shopping season, which reportedly counts for 20% of annual revenue for small businesses.Businesses will have more ways to communicate with customers this season, the ability to book [...]

21 10, 2021

Auto Chapters Now A Source Of Metadata For Search

2021-10-21T19:09:07+11:00October 21st, 2021|Search Engine Journal|

YouTube is now using automatically generated chapters as a source of metadata in search. Previously only manually defined chapters were used when ranking search results.This is an important update if you practice YouTube SEO because it has the potential to impact how your videos are ranked.Here’s more about the update to YouTube search metadata, why it matters, and whether you [...]

21 10, 2021

Instagram Lets Users Co-Author Content & Share Likes

2021-10-21T09:31:50+11:00October 21st, 2021|Search Engine Journal|

Instagram is introducing a way for users to publish content together as a “collab.”Engagement signals earned from the collab are shared between each user.A Facebook representative confirms the ability to co-author content on Instagram is being tested for feed posts and Reels.Collabs offer an easy way for users to get in front of new audiences while strengthening their relationships with [...]

20 10, 2021

Instagram Adds More Demographic Insights For Businesses

2021-10-20T08:02:58+11:00October 20th, 2021|Search Engine Journal|

Businesses on Instagram now have access to demographic data about the audiences that see and engage with their content.Previously, the demographic breakdown in Instagram Insights was limited to users who follow you.Now you can see the demographics of all users you reach, regardless of whether they follow you or have ever engaged with your content.The new data is located in [...]

20 10, 2021

Google Alerts Not Working, Here Are 3 Free Alternatives

2021-10-20T04:45:57+11:00October 20th, 2021|Search Engine Journal|

Google Alerts is not working, the company advises.An issue has been identified that is in the process of being resolved.Exact details, such as the extent of the outage and how long it will take to fix, are not known at this time.Problems with Google Alerts are not common, but clearly they do happen.Even a brief outage can be detrimental if [...]

15 10, 2021

Google Says Improve Content to Recover From Core Update

2021-10-15T14:11:50+11:00October 15th, 2021|Search Engine Journal|

Google’s John Mueller says work on improving your website’s content, rather than implementing technical fixes, when recovering from a broad core algorithm update.A ranking drop following a core update indicates your site is losing relevance for the queries it’s targeting (in Google’s estimation).It’s unlikely you can improve the relevance of your website by focusing on technical fixes and neglecting the [...]

15 10, 2021

Google on Separating Content By User Intent

2021-10-15T07:05:06+11:00October 15th, 2021|Search Engine Journal|

Google explains what it means when it suggests separating content by user intent, such as one place for information-based content and another for transaction-based content.Separating content by user intent allows Google to serve the right pages to the right user at the right time.Otherwise, Google may end up serving product pages to people who aren’t interested in buying anything.But does [...]

15 10, 2021

Google Mobile Search Updated With Continuous Scrolling

2021-10-15T03:00:59+11:00October 15th, 2021|Search Engine Journal|

Google Search on mobile is getting updated with continuous scrolling, which will automatically populate more results when users scroll to the bottom of the page.In an announcement, Google states:“At Google, we’re always exploring new ways to help people find what they’re looking for quickly and easily. Earlier this year, we launched a redesign of the Search results page on mobile [...]

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