Written by Matt Southern A study between Google and Boston Consulting Group shows 90% of customers will share their email address for a small incentive, such as a discount. The study aims to find common ground between consumers and marketers when it comes to data sharing. When it comes to data collection, marketers have to navigate regulatory changes involving privacy, [...]
Written by Matt Southern Google’s Search Advocate John Mueller says the impressions your site receives for a keyword is not an indication of the search volume for that keyword. This is stated on Twitter in response to a question regarding whether impressions data in Google Search Console can be used to estimate search volume. For example, if you have a [...]
Written by Matt Southern Can’t decide what YouTube video to make next? The company shares tips on using data to figure out what your audience wants to see. A new video published to YouTube’s Creator Insider channel explains how to gather insights to find inspiration and opportunities for new content. The video covers three ways to decide what YouTube video [...]
Written by Matt Southern TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide. The new course, called TikTok Tactics, is broken down into four core components: Attribution (web + app) Targeting, Bidding, & Optimization Product Catalogs Advertising Creative TikTok’s easy-to-follow guide is a universal set [...]
Written by Matt Southern Instagram is rolling out updates that will give users a new way to promote their live videos, and more options when it comes to remixing videos. Adam Mosseri, Head of Instagram, announced these updates while reiterating the company’s focus this year is building on video and messaging. “We’re focused on building for teens and creators, and [...]
Written by Matt Southern Martin Splitt, Google’s Developer Advocate, believes SEO professionals are unwilling to admit when they don’t know something, which causes friction with developers. This topic came up in a discussion during the latest episode of Google’s SEOs & Devs video series. Splitt is joined by Jenn Mathews, SEO manager at Github, to discuss how SEO professionals and [...]
Written by Matt Southern YouTube CEO Susan Wojcicki defends the removal of dislike counts on videos in her annual letter outlining the company’s priorities for the year. Many may be disappointed to hear that revisiting the decision to remove dislikes is not in YouTube’s plans for the year, as Wojcicki stands firm in her belief that it’s best for the [...]
Written by Matt Southern Google says there are no plans for a Core Web Vitals badge in search results after proposing the idea when the metrics were first introduced. This is stated by Google’s Search Advocate John Mueller during the Google Search Central SEO office-hours hangout recorded on January 21. A question was submitted asking for an update on the [...]
Inbound links are a ranking signal that can vary greatly in terms of how they’re weighted by Google.One of the key attributes that experts say can separate a high value link from a low value link is the context in which it appears.When a link is placed within relevant content, it’s thought to have a greater impact on rankings than [...]
Google says it’s impossible to prevent outages from happening, but the company is aiming to get better at alerting the community when issues are detected.This topic is discussed by Google’s Search Relations team, which is made up of John Mueller, Martin Splitt, and Gary Illyes.Together, in the latest episode of the Search Off the Record podcast, they discuss what to [...]