About Dan Taylor

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So far Dan Taylor has created 12 blog entries.
24 11, 2021

Building A Keyword Strategy For Comparison Content

2021-11-24T22:45:54+11:00November 24th, 2021|Search Engine Journal|

Whether you’re optimizing a website with a view to selling a tangible product, service, or digital service (such as SaaS), no organic product marketing strategy is complete without incorporating comparison keywords.Google continuously gets better at understanding the various user end goals (not just the intent) behind search queries and tailoring search results pages to cater to different “perspectives” around a [...]

28 07, 2021

Incorporating SEO in Your Product GTM as a Startup

2021-07-28T20:45:52+10:00July 28th, 2021|Search Engine Journal|

In previous articles, we’ve learned why SEO must be a consideration for early-stage startups, as well as SEO strategies to help you be competitive in the SERPs early on.Now, we’ll look at another key stage in the business lifecycle of an early-stage startup — developing your go-to-market strategy and initial product launch.As Sean Ellis said, scaling growth before having product/market [...]

10 06, 2021

15 SEO Experts Share Their Tips for Newbies

2021-06-10T17:40:46+10:00June 10th, 2021|Search Engine Journal|

We’re fortunate in this industry that so many SEO professionals generously share their knowledge and experience to benefit others – and the industry as a whole.After all, SEO isn’t something you take a degree in at a traditional educational institution.The top SEO pros are self-taught and learned through hard work (and many mistakes made).I originally put together this article back [...]

5 04, 2021

How to Use Hreflang for a Multilingual Website

2021-04-05T22:40:32+10:00April 5th, 2021|Search Engine Journal|

Selecting Target Countries & Planning Site ArchitectureStructuring Hreflang Tags & Targeting UsersOther Hreflang ConsiderationsImplementing Hreflang for Your Multilingual WebsiteSEMrush found in 2017 that 75% of websites have hreflang implementation errors, and four years on it doesn’t appear this has improved by much.In my own 2020 study of 1,926 Salesforce Commerce Cloud websites, I found that of those with hreflang implemented, [...]

8 03, 2021

How People Search: Understanding User Intent

2021-03-08T01:32:09+11:00March 8th, 2021|Search Engine Journal|

The Science Behind IntentGoogle & Search IntentQueries with Multiple MeaningsDo – Know – GoGo (Navigational Queries)Defining Intent Is One Thing, User Journeys AnotherThe Intent Can Change, Results & Relevancy Can TooMachine Learning & Intent ClassificationIn Google’s earlier days, the search engine relied heavily on plain text data and backlinks to establish rankings through periodic monthly refreshes (known as the Google [...]

25 02, 2021

What Is It & Why It Matters in Enterprise SEO

2021-02-25T11:02:11+11:00February 25th, 2021|Search Engine Journal|

Enterprise-level brands often have complex technology stacks with integrations beyond just the website and storefront, including connections to user databases, product management, business intelligence systems, and wider marketing systems to name just a few.While the complexity of these tech stacks involves more moving parts, they allow businesses to achieve enterprise-level scalability and consistency, too.It’s commonplace for an enterprise tech stack [...]

28 01, 2021

Machine Learning in Yandex and Baidu

2021-01-28T01:02:08+11:00January 28th, 2021|Search Engine Journal|

When it comes to machine learning and SEO, a number of advancements in the past decade have given Google a lot of publicity and praise for projects such as RankBrain, BERT, and SMITH.With that said, Google isn’t the only search engine making great strides in advancing machine learning (ML).Over a similar time frame to Google, Yandex has released similar projects [...]

4 12, 2020

International SEO in 2020: 4 Key Takeaways

2020-12-21T12:26:50+11:00December 4th, 2020|Search Engine Journal|

Enjoying its 18th year as a conference, Optimization 2020 is arguably the largest digital marketing conference in Russia.For the most part, the conference goes under the radar in the Western world.Going virtual this year for the first time since its inception, the conference plays host to some of the best Russian marketers sharing their insights and experiences, as well as [...]

28 10, 2020

How to Create a Dynamic Travel Sector Reviews Strategy

2020-12-21T12:23:15+11:00October 28th, 2020|Search Engine Journal|

Without going over the impacts that the Coronavirus has had on the travel sector, one thing for certain is that it has highlighted the importance of both dynamism and agility within SEO strategies for the travel sector.At the heart of any good SEO strategy is a base level content strategy.From this base level, you can design and develop an agile [...]

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