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So far Dan Taylor has created 23 blog entries.
23 11, 2022

An Introduction To Using R For SEO

2022-11-23T21:00:04+11:00November 23rd, 2022|Search Engine Journal|

Written by Dan Taylor - Predictive analysis refers to the use of historical data and analyzing it using statistics to predict future events. It takes place in seven steps, and these are: defining the project, data collection, data analysis, statistics, modeling, and model monitoring.  Many businesses rely on predictive analysis to determine the relationship between historical data and predict a [...]

7 11, 2022

Developing Value Proposition For Travel Websites Through Content

2022-11-07T21:00:11+11:00November 7th, 2022|Search Engine Journal|

Written by Dan Taylor - The travel and tourism industry has undergone extreme changes over the years, and your business should be aware of how to adapt to these changes. With the rise of Google searches in the last few years, SEO is essential when working in tourism, especially when posting content online. Using SEO to your advantage can help [...]

18 10, 2022

Information Retrieval: An Introduction For SEOs

2022-10-18T00:45:32+11:00October 18th, 2022|Search Engine Journal|

Written by Dan Taylor - When we talk about information retrieval, as SEO pros, we tend to focus heavily on the information collection stage – the crawling. During this phase, a search engine would discover and crawl URLs that it has access to (the volume and breadth depending on other factors we colloquially refer to as a crawl budget). The [...]

16 08, 2022

How To Do Technical SEO For Ecommerce Websites

2022-08-16T21:45:33+10:00August 16th, 2022|Search Engine Journal|

Written by Dan Taylor - Over the past two years, several businesses have been moving to online models due to changing market conditions. Competition is heating up quickly in many sectors. Some businesses performed well with out-of-the-box templates and ecommerce solutions. But with so much competition in search, you need to provide the best user experiences possible. At some point, [...]

21 06, 2022

How To Calculate Your Total Addressable Market (TAM) For SEO

2022-06-21T21:45:11+10:00June 21st, 2022|Search Engine Journal|

Written by Dan Taylor - When launching a new product/company or pitching for additional funding, forecasting against your TAM (total addressable market) is a key component. The TAM is a key part of a user acquisition strategy and your SEO campaign alike. It can help you prioritize optimization activities and forecast traffic potential based on your pre-determined keyword sets. Your [...]

17 06, 2022

A Complete Guide To the Google Penguin Algorithm Update

2022-06-17T04:45:56+10:00June 17th, 2022|Search Engine Journal|

Written by Dan Taylor - Ten years have passed since Google introduced the Penguin algorithm and took a stronger stance on manipulative link-building practices. The algorithm has had a number of updates and has become a real-time part of the core Google algorithm, and as a result, penalties have become less common, but still exist both in partial and site-wide [...]

10 06, 2022

How 3 Different Enterprise SaaS Content Strategies Work (With Examples)

2022-06-10T10:45:31+10:00June 10th, 2022|Search Engine Journal|

Written by Dan Taylor - There’s a common misconception that a blog is the best content strategy for all SaaS companies. While I love blogs, they’re only one piece of the puzzle – and one piece does not a comprehensive strategy make. Having worked with a number of SaaS companies over the years, I’ve found that creating content repositories oftentimes [...]

27 05, 2022

Important KPIs To Measure For An Organic SaaS Campaign

2022-05-27T22:45:06+10:00May 27th, 2022|Search Engine Journal|

Written by Dan Taylor - The tech start-up sector faces a turbulent time ahead, with market uncertainty, start-up employees dumping stock, and a reported first market retraction in 10 years. The IPOs and free-flowing venture capital that 2022 once promised are coming to reality more conservatively. As a result, tech and SaaS companies need to monitor cash flow and ROI [...]

3 05, 2022

How Product Information Management (PIM) Helps

2022-05-03T21:45:46+10:00May 3rd, 2022|Search Engine Journal|

Written by Dan Taylor - Growing regional/national to major international brands have a lot of questions about product description page (PDP) optimization. How much can be automated? Does it matter if some of them have duplication? What do we do with variable products that exist on a single URL? Can I use manufacturer-provided product descriptions? The problems with product descriptions [...]

17 02, 2022

6 Common Robots.txt Issues & And How To Fix Them

2022-02-17T01:45:08+11:00February 17th, 2022|Search Engine Journal|

Written by Dan Taylor Robots.txt is a useful and relatively powerful tool to instruct search engine crawlers on how you want them to crawl your website. It is not all-powerful (in Google’s own words, “it is not a mechanism for keeping a web page out of Google”) but it can help to prevent your site or server from being overloaded [...]

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