About Dan Taylor

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So far Dan Taylor has created 19 blog entries.
21 06, 2022

How To Calculate Your Total Addressable Market (TAM) For SEO

2022-06-21T21:45:11+10:00June 21st, 2022|Search Engine Journal|

Written by Dan Taylor - When launching a new product/company or pitching for additional funding, forecasting against your TAM (total addressable market) is a key component. The TAM is a key part of a user acquisition strategy and your SEO campaign alike. It can help you prioritize optimization activities and forecast traffic potential based on your pre-determined keyword sets. Your [...]

17 06, 2022

A Complete Guide To the Google Penguin Algorithm Update

2022-06-17T04:45:56+10:00June 17th, 2022|Search Engine Journal|

Written by Dan Taylor - Ten years have passed since Google introduced the Penguin algorithm and took a stronger stance on manipulative link-building practices. The algorithm has had a number of updates and has become a real-time part of the core Google algorithm, and as a result, penalties have become less common, but still exist both in partial and site-wide [...]

10 06, 2022

How 3 Different Enterprise SaaS Content Strategies Work (With Examples)

2022-06-10T10:45:31+10:00June 10th, 2022|Search Engine Journal|

Written by Dan Taylor - There’s a common misconception that a blog is the best content strategy for all SaaS companies. While I love blogs, they’re only one piece of the puzzle – and one piece does not a comprehensive strategy make. Having worked with a number of SaaS companies over the years, I’ve found that creating content repositories oftentimes [...]

27 05, 2022

Important KPIs To Measure For An Organic SaaS Campaign

2022-05-27T22:45:06+10:00May 27th, 2022|Search Engine Journal|

Written by Dan Taylor - The tech start-up sector faces a turbulent time ahead, with market uncertainty, start-up employees dumping stock, and a reported first market retraction in 10 years. The IPOs and free-flowing venture capital that 2022 once promised are coming to reality more conservatively. As a result, tech and SaaS companies need to monitor cash flow and ROI [...]

3 05, 2022

How Product Information Management (PIM) Helps

2022-05-03T21:45:46+10:00May 3rd, 2022|Search Engine Journal|

Written by Dan Taylor - Growing regional/national to major international brands have a lot of questions about product description page (PDP) optimization. How much can be automated? Does it matter if some of them have duplication? What do we do with variable products that exist on a single URL? Can I use manufacturer-provided product descriptions? The problems with product descriptions [...]

17 02, 2022

6 Common Robots.txt Issues & And How To Fix Them

2022-02-17T01:45:08+11:00February 17th, 2022|Search Engine Journal|

Written by Dan Taylor Robots.txt is a useful and relatively powerful tool to instruct search engine crawlers on how you want them to crawl your website. It is not all-powerful (in Google’s own words, “it is not a mechanism for keeping a web page out of Google”) but it can help to prevent your site or server from being overloaded [...]

20 01, 2022

A Guide To Regular Expressions (With Use Cases)

2022-01-20T01:45:53+11:00January 20th, 2022|Search Engine Journal|

Perhaps you’ve heard of regex but aren’t quite sure how it can be used in SEO or whether it fits into your own strategy.Regular expressions, or ‘regex’, are like an in-line programming language for text searches that allow you to include complex search strings, partial matches and wildcards, case-insensitive searches, and other advanced instructions.You can think of them as searching [...]

24 11, 2021

Building A Keyword Strategy For Comparison Content

2021-11-24T22:45:54+11:00November 24th, 2021|Search Engine Journal|

Whether you’re optimizing a website with a view to selling a tangible product, service, or digital service (such as SaaS), no organic product marketing strategy is complete without incorporating comparison keywords.Google continuously gets better at understanding the various user end goals (not just the intent) behind search queries and tailoring search results pages to cater to different “perspectives” around a [...]

28 07, 2021

Incorporating SEO in Your Product GTM as a Startup

2021-07-28T20:45:52+10:00July 28th, 2021|Search Engine Journal|

In previous articles, we’ve learned why SEO must be a consideration for early-stage startups, as well as SEO strategies to help you be competitive in the SERPs early on.Now, we’ll look at another key stage in the business lifecycle of an early-stage startup — developing your go-to-market strategy and initial product launch.As Sean Ellis said, scaling growth before having product/market [...]

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