Written by Dan Taylor - As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses as both technology and business objectives advance. A migration, despite its impact on SEO, can enhance visitor experience if done correctly. Upgrading to a faster [...]

Written by Dan Taylor - Dynamic rendering can effectively solve your JavaScript SEO problems, but Google advises it should be a workaround rather than a long-term solution. As it adds an extra layer of complexity when building your website, it’s recommended to implement hydration, static rendering, or server-side rendering instead. Both Bing and Google deem dynamic rendering important enough to [...]

Written by Dan Taylor - Predictive analysis refers to the use of historical data and analyzing it using statistics to predict future events. It takes place in seven steps, and these are: defining the project, data collection, data analysis, statistics, modeling, and model monitoring.  Many businesses rely on predictive analysis to determine the relationship between historical data and predict a [...]

Written by Dan Taylor - The travel and tourism industry has undergone extreme changes over the years, and your business should be aware of how to adapt to these changes. With the rise of Google searches in the last few years, SEO is essential when working in tourism, especially when posting content online. Using SEO to your advantage can help [...]

Written by Dan Taylor - When we talk about information retrieval, as SEO pros, we tend to focus heavily on the information collection stage – the crawling. During this phase, a search engine would discover and crawl URLs that it has access to (the volume and breadth depending on other factors we colloquially refer to as a crawl budget). The [...]

Written by Dan Taylor - Over the past two years, several businesses have been moving to online models due to changing market conditions. Competition is heating up quickly in many sectors. Some businesses performed well with out-of-the-box templates and ecommerce solutions. But with so much competition in search, you need to provide the best user experiences possible. At some point, [...]

Written by Dan Taylor - When launching a new product/company or pitching for additional funding, forecasting against your TAM (total addressable market) is a key component. The TAM is a key part of a user acquisition strategy and your SEO campaign alike. It can help you prioritize optimization activities and forecast traffic potential based on your pre-determined keyword sets. Your [...]

Written by Dan Taylor - Ten years have passed since Google introduced the Penguin algorithm and took a stronger stance on manipulative link-building practices. The algorithm has had a number of updates and has become a real-time part of the core Google algorithm, and as a result, penalties have become less common, but still exist both in partial and site-wide [...]

Written by Dan Taylor - There’s a common misconception that a blog is the best content strategy for all SaaS companies. While I love blogs, they’re only one piece of the puzzle – and one piece does not a comprehensive strategy make. Having worked with a number of SaaS companies over the years, I’ve found that creating content repositories oftentimes [...]

Written by Dan Taylor - The tech start-up sector faces a turbulent time ahead, with market uncertainty, start-up employees dumping stock, and a reported first market retraction in 10 years. The IPOs and free-flowing venture capital that 2022 once promised are coming to reality more conservatively. As a result, tech and SaaS companies need to monitor cash flow and ROI [...]