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So far Jeff Riddall has created 10 blog entries.
4 08, 2022

How To Perform A SEO SWOT Analysis

2022-08-04T09:45:57+10:00August 4th, 2022|Search Engine Journal|

Written by Jeff Riddall - For most organizations, implementing an effective SEO (search engine optimization) strategy involves collecting and analyzing significant amounts of keywords, content, analytics, and competitive data from various sources. SEO professionals then need to use this data to prioritize keyword, content, structural, and/or linking tasks to address issues or build on existing organic search authority. One familiar [...]

18 02, 2022

How To Do A Complete Local SEO Audit: 10-Point Checklist

2022-02-18T01:45:31+11:00February 18th, 2022|Search Engine Journal|

Written by Jeff Riddall At its core, SEO is a multi-faceted keyword, content, and competitive analysis exercise. Local SEO, by extension, includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area. Even before you can convince a local consumer your search result is the best answer, you must it prove to [...]

14 01, 2022

How To Add Internal And External Links That Get Clicks And Conversions

2022-01-14T23:45:34+11:00January 14th, 2022|Search Engine Journal|

Internal and external links have a significant role to play in guiding website visitors to the answers they seek about your products and services.Each link should lead your audience to the next relevant piece of content they need to continue their information gathering and/or customer journey.Links are the lifeblood of the web, connecting each piece of content to the next. [...]

8 01, 2022

How Google Reviews Impact Map Pack & Organic Search Rankings

2022-01-08T00:45:19+11:00January 8th, 2022|Search Engine Journal|

There is little doubt there are local SEO and general business benefits to earning and encouraging customers to leave keyword-rich reviews. In many cases, customers will leave reviews whether you ask them to or not.Even negative reviews can have a positive effect if they are resolved promptly and in a positive way. Perhaps the worst thing a business can do [...]

21 10, 2021

Top 10 Business Benefits Of Content Marketing

2021-10-21T23:45:46+11:00October 21st, 2021|Search Engine Journal|

There is no disputing the popularity of content marketing among B2C and B2B marketers alike.Every day, consumers are inundated with text, image, audio, and video content via email, social and text from nearly every organization we engage with online or off.Content is everywhere!However, you may still be questioning whether or not content marketing is an appropriate strategy for your own [...]

17 06, 2021

7 Creative Ways To Earn or Build Links to Your Site

2021-06-17T17:45:08+10:00June 17th, 2021|Search Engine Journal|

Establishing relevant, high-quality inbound links to a website continues to be one of the most important components of building online authority — and in turn, organic search visibility.It makes sense that a website’s authority and relevance are directly tied to the volume of other highly relevant and authoritative sites which are linked to it.This is, in fact, the definition of [...]

15 04, 2021

How to Tell What Readers Want & Give It to Them

2021-04-16T01:42:11+10:00April 15th, 2021|Search Engine Journal|

The O’Jays 1975 hit single “Give The People What They Want!” should be the theme song and guiding mantra of every dedicated content marketer.After all, the primary focus of content marketing done right (and SEO, for that matter) is creating comprehensive answers to the questions consumers ask to fulfill their every want and need.Similarly, the main goal and promise of [...]

18 12, 2020

How to Manage a Data Driven Content Marketing Calendar

2020-12-21T12:28:06+11:00December 18th, 2020|Search Engine Journal|

A content marketing calendar is a must-have tool if you want to keep your campaigns organized for maximum efficiency, productivity, and performance.Maintaining an editorial calendar enables you to think more strategically about and better plan the content you will be creating.We all recognize the importance of taking the time to develop a proper content strategy and not just wingin’ it, [...]

25 10, 2020

10 Mistakes to Avoid When Writing Your Meta Descriptions

2020-12-21T12:22:59+11:00October 25th, 2020|Search Engine Journal|

Do meta descriptions still matter in SEO?Yes. But maybe not for the reasons you initially think of.Because you still need meta descriptions, there are some best practices you need to follow when creating them.We can assuredly say meta descriptions are not a crucial factor in where your content will rank in Google, but if Bing is a focus for you, [...]

20 08, 2020

4 Must-Use Data Sources to Establish the Right Content & Keyword Focus

2020-12-29T11:59:56+11:00August 20th, 2020|Search Engine Journal|

Data makes the digital marketing world go round.Those who commit to using it get to ride along, while those who don’t run the risk of getting left behind.Analyzing data to identify where you have momentum can help you focus on the content and keywords that will provide the best chance of improving your website’s authoritativeness and organic visibility.By now, I [...]

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