Written by Amanda DiSilvestro - Thanks to modern technology, we live in an era of unprecedented connectivity, real-time updates, and incredible amounts of data at our fingertips. The irony is that despite access to reliable information, disinformation runs rampant. And it’s not just flat-earthers, moon landing hoax believers, and tinfoil JFK conspiracy theorists. There is a lot of seemingly credible [...]
Written by Amanda DiSilvestro - Instagram is one of the best ways to market your product or service to a younger demographic. Out of one billion monthly active users – yes, one billion – two-thirds of them are 34 years old or younger. But, as with any social media platform, you need to know how to utilize the tools it gives [...]
Written by Amanda DiSilvestro - Throughout the course of the pandemic, hospitality marketing strategies have had to shift dramatically. Consumer behavior, lockdowns, and travel restrictions have wreaked havoc with hospitality marketing messaging. Now that the industry is bouncing back, with more and more people itching to travel, it’s time to get creative with your hospitality brand’s content. Check out some [...]
Written by Amanda DiSilvestro - Increasing online competition and advancements in search technologies mean that writing content is about more than just having a solid grasp of the English language. Great content that performs well takes into account a variety of marketing factors that not even the most seasoned writers are necessarily familiar with. Before beginning to write content, you’ll [...]
Written by Amanda DiSilvestro - Though content marketing is most often associated with for-profit businesses and companies, non-profit and non-governmental organizations (NGOs) rely on content marketing to get found online, too. I can guarantee that your non-profit has a mission. Can you guarantee that the public knows what your mission is? That’s where content marketing comes into play. If you’re [...]
When companies are craving long-term, sustainable growth, they need to think about content marketing.Content marking is knowing how, when, and where to publish, how to organize information online with the purpose of reaching a specific audience, understanding SEO, incentivizing profitable customer action, and so much more.And it takes a blend of marketing knowledge, artistry and creativity, and content talent to [...]
Content marketing has come a long way since its early days. You can no longer write something, post it online, and expect it to generate positive results because you were one of the first to write on the subject.Today, the process of content marketing is significantly more complex.Many companies have responded to that reality with appropriate urgency and commitment. It’s [...]
Online shopping and ecommerce adoption picked up major speed throughout the pandemic. Both online selling opportunities and competition are greater than ever before.And making sure you’re using the best ecommerce platform for your business needs is a huge consideration.Whether you’re just getting started or have an established store and are considering switching platforms, BigCommerce has likely come across your radar.It’s [...]
Do you currently have a Facebook Page? Are you trying to grow your small business, company, or personal brand?If the answer is yes, you should consider verifying your Facebook Page (or, if you’re an influencer, celebrity, or thought leader, your account) for several reasons.For starters, being verified on a huge social media platform like Facebook gives your presence credibility and [...]
Have you decided that it is time to stop doing your SEO 100% in-house? Is it time to start looking for a local SEO agency to help you meet your goals?It is a decision most businesses have to make at one point or another, especially when things start picking up for a brand (and frankly the work required to maintain [...]