Written by Alexander Kesler - Despite the benefits of aligning strategies, marketing and SEO managers don’t always have the same goals when it comes to promoting content, from what I have observed with clients and partners. Often, SEO professionals are striving to meet their key performance indicators (KPIs) on time, yet depend on the output of the marketing team for [...]

Written by Alexander Kesler - The CTA (call-to-action) is a make-or-break moment in your content strategy and lead generation goals. Therefore, it is a critical copywriting component and essential in your B2B (business-to-business) marketing content and webpages. Plenty of information is available if you want to learn about B2C CTAs. However, B2B CTAs often lack resources for inspiration – and [...]

Written by Alexander Kesler - Infographics are now commonplace in marketing strategies. In fact, 45% of marketers already use this medium, and 38% plan to use it for the first time in 2022. However, despite their numerous benefits – driving higher engagement on social media, for example – infographics are not used as much as they could be in marketing. [...]

Written by Alexander Kesler The About Us page of your website is an essential source of information for all who want to know more about your business. About Us pages are where you showcase your history, what is unique about your work, your company’s values, and who you serve. The design, written content, and visual or video elements together tell [...]

Written by Alexander Kesler Whitepapers are among the top lead generation tools of B2B marketers, but they must present unique information to warrant an exchange of information. After all, the lead is giving up their name, contact, and demographic data for a free asset. This is enough of a deterrent for the lead to bounce if the landing page doesn’t [...]

Trust underpins our most valuable relationships.And in business, just as in life, this trust is hard-won and incredibly valuable.Testimonials communicate this trust to your prospective clients as no other words can.They are essential to any B2B marketing strategy and can be the most trusted source for informing major purchase decisions.Importantly, they are also a goldmine of content and market intelligence [...]

Is content syndication right for you? Learn the basics of content syndication, what it is and isn’t good for, and some tips for getting started.The post Content Syndication Basics: Who, What, Where, When, Why & How via @alexanderkesler appeared first on Search Engine Journal. Source link

The demands on SEO are growing every daySo are the opportunities in SEO.Not only is the SEO discipline expanding, so is the size of the market, which is predicted to reach $1.6 billion by 2027.SEO has developed over recent years from being a siloed practice to a significant revenue channel.A channel that is becoming integrated into content marketing practices and [...]