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So far Alexander Kesler has created 8 blog entries.
10 11, 2022

How To Balance SEO And B2B Marketing Goals

2022-11-10T21:00:31+11:00November 10th, 2022|Search Engine Journal|

Written by Alexander Kesler - Despite the benefits of aligning strategies, marketing and SEO managers don’t always have the same goals when it comes to promoting content, from what I have observed with clients and partners. Often, SEO professionals are striving to meet their key performance indicators (KPIs) on time, yet depend on the output of the marketing team for [...]

5 08, 2022

A Call-To-Action Guide For Businesses

2022-08-06T01:42:08+10:00August 5th, 2022|Search Engine Journal|

Written by Alexander Kesler - The CTA (call-to-action) is a make-or-break moment in your content strategy and lead generation goals. Therefore, it is a critical copywriting component and essential in your B2B (business-to-business) marketing content and webpages. Plenty of information is available if you want to learn about B2C CTAs. However, B2B CTAs often lack resources for inspiration – and [...]

5 05, 2022

10 Creative Infographics & Why They Work [With Examples]

2022-05-05T21:45:17+10:00May 5th, 2022|Search Engine Journal|

Written by Alexander Kesler - Infographics are now commonplace in marketing strategies. In fact, 45% of marketers already use this medium, and 38% plan to use it for the first time in 2022. However, despite their numerous benefits – driving higher engagement on social media, for example – infographics are not used as much as they could be in marketing. [...]

8 02, 2022

25 Best About Us Page Examples On The Web

2022-02-08T01:45:59+11:00February 8th, 2022|Search Engine Journal|

Written by Alexander Kesler The About Us page of your website is an essential source of information for all who want to know more about your business. About Us pages are where you showcase your history, what is unique about your work, your company’s values, and who you serve. The design, written content, and visual or video elements together tell [...]

27 01, 2022

10 Creative Whitepaper Ideas To Score Big With Your B2B Audience

2022-01-27T23:45:40+11:00January 27th, 2022|Search Engine Journal|

Written by Alexander Kesler Whitepapers are among the top lead generation tools of B2B marketers, but they must present unique information to warrant an exchange of information. After all, the lead is giving up their name, contact, and demographic data for a free asset. This is enough of a deterrent for the lead to bounce if the landing page doesn’t [...]

6 05, 2021

10 Steps to Help You Turn Client Testimonials Into SEO Wins

2021-05-07T16:57:09+10:00May 6th, 2021|Search Engine Journal|

Trust underpins our most valuable relationships.And in business, just as in life, this trust is hard-won and incredibly valuable.Testimonials communicate this trust to your prospective clients as no other words can.They are essential to any B2B marketing strategy and can be the most trusted source for informing major purchase decisions.Importantly, they are also a goldmine of content and market intelligence [...]

18 10, 2020

The 10 Most Common SEO Mistakes to Avoid

2020-12-21T12:22:13+11:00October 18th, 2020|Search Engine Journal|

The demands on SEO are growing every daySo are the opportunities in SEO.Not only is the SEO discipline expanding, so is the size of the market, which is predicted to reach $1.6 billion by 2027.SEO has developed over recent years from being a siloed practice to a significant revenue channel.A channel that is becoming integrated into content marketing practices and [...]

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