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So far Sam Tomlinson has created 2 blog entries.
18 12, 2020

What It Is & Why You Should Track It

2020-12-18T00:45:30+11:00December 18th, 2020|Search Engine Journal|

What is one of the biggest challenges faced by all performance marketing stakeholders – agencies, marketers, brands, investors, and executives?Consistently and correctly quantifying the value created for the enterprise via marketing initiatives.To put it succinctly: answering the age-old questions of, “What’s the ROI on our marketing?”Or, more simply, “What’s working and what isn’t working?”Do Even the Best Marketing Metrics All [...]

19 10, 2020

Digital Advertising Is Not the Next Internet Bubble – Here’s Why

2020-10-19T23:45:07+11:00October 19th, 2020|Search Engine Journal|

The more things change, the more they stay the same.For decades, marketers have been trying to achieve the “holy grail” or marketing perfection: reaching the right person, with the right message, at the right time.And throughout that time, generation after generation of marketers have come away with the same realization.What is simple in theory is maddeningly difficult in practice and [...]

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