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So far Matt G. Southern has created 130 blog entries.
9 08, 2022

Google Experiences Rare, Widespread Outage

2022-08-09T16:22:08+10:00August 9th, 2022|Search Engine Journal|

Written by Matt G. Southern - Reports flooded in from Twitter on Monday evening as Google experienced a rare, widespread outage. Searchers around the world were met with this error message for a brief period when using Google:   According to Down Detector, the outage occurred around 9:39 p.m Eastern and lasted for a little over ten minutes. Image Credit: [...]

9 08, 2022

LinkedIn Lets You Add Clickable Links To Photo Posts

2022-08-09T11:17:08+10:00August 9th, 2022|Search Engine Journal|

Written by Matt G. Southern - LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts. This gives you another way to drive traffic to your website from your business’s LinkedIn page or your personal profile. Geri Silver, Creator Manager at LinkedIn, shared an example of the new link sticker. In [...]

6 08, 2022

DuckDuckGo Now Says It Will Block Microsoft Trackers

2022-08-06T11:52:12+10:00August 6th, 2022|Search Engine Journal|

Written by Matt G. Southern - DuckDuckGo responds to recent criticism saying the third-party tracking scripts it blocks will now include scripts from Microsoft. Earlier this year, a security researcher discovered DuckDuckGo’s mobile browser transferring data to Microsoft-owned properties when visiting certain websites. As a company that promises never to track users, DuckDuckGo found itself in trouble when the security [...]

6 08, 2022

Google Updates Search Snippets For Product Review Pages

2022-08-06T16:57:06+10:00August 6th, 2022|Search Engine Journal|

Written by Matt G. Southern - Google updates search results for product review pages by listing an item’s pros and cons in the search snippet. In addition, there’s structured data to go along with this update, but it’s not 100% mandatory to qualify for the new snippets. While the new pros and cons structured data is recommended, Google says it [...]

5 08, 2022

Google Shows New Snippets For Quoted Searches

2022-08-05T05:17:07+10:00August 5th, 2022|Search Engine Journal|

Written by Matt G. Southern - Google’s search snippets look slightly different when you put quotes around your queries. Learn more about what’s changing in today’s announcement. “We’re making quoted searches better,” says Google Search software engineer Yonghao Jin in a blog post. Now, when you put quotes around a word or phrase in a query, the snippet will contain [...]

5 08, 2022

86% Of B2B Brands Find Success With Influencer Marketing

2022-08-05T10:22:08+10:00August 5th, 2022|Search Engine Journal|

Written by Matt G. Southern - A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. Influencer marketing is working for the vast majority of marketers, according to the report. The study from Lee Odden’s TopRank Marketing blog finds that 86% of B2B brands are successful with influencer marketing. Through influencer [...]

4 08, 2022

New Metrics, Copyrighted Music, More

2022-08-04T19:07:08+10:00August 4th, 2022|Search Engine Journal|

Written by Matt G. Southern - YouTube’s weekly update for creators includes more subscriber metrics and access to an expanded library of copyrighted music. Here’s a recap of all announcements from this week’s news flash. Greater Access To Copyrighted Music YouTube is expanding partnerships with music labels and publishers to give creators more music options for their videos. As a [...]

4 08, 2022

LinkedIn Tests New Human Curated Discover Feed

2022-08-04T03:42:11+10:00August 4th, 2022|Search Engine Journal|

Written by Matt G. Southern - LinkedIn is testing a different take on a Discover feed — a new mobile app section with content curated by humans rather than algorithms. Similar to other discovery-based feeds, a dedicated tab in the LinkedIn app will house content published by accounts outside your network. LinkedIn’s feed differs from others in how the content [...]

3 08, 2022

Google Tests More Local Service Ads In SERPs

2022-08-03T07:17:06+10:00August 3rd, 2022|Search Engine Journal|

Written by Matt G. Southern - Google is testing more local service ads per set of search results, with three ads on a page instead of two. Ginny Marvin, Google’s Ads Liaison, confirms the test saying the aim is to increase consumer confidence in LSAs: To confirm, this is an experiment. We’re running a small test to see the value [...]

30 07, 2022

Google: “Always Try” To Replace HTTP Links With HTTPS

2022-07-30T08:44:31+10:00July 30th, 2022|Search Engine Journal|

Written by Matt G. Southern - Google’s Search Advocate John Mueller says you should always try to replace internal links pointing to HTTP URLs with the newer HTTP versions. This is stated in a Reddit thread asking if it’s worth the effort to replace internal HTTP links with HTTPS versions, even when there are already redirects. Several years ago, Google’s [...]

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