About Matt G. Southern

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So far Matt G. Southern has created 276 blog entries.
4 02, 2024

Google Confirms Indexing Delay Affecting ‘Small Number Of Sites’

2024-02-04T02:45:23+11:00February 4th, 2024|Search Engine Journal|

Written by Matt G. Southern - The latest update, posted on Saturday, February 3, notes that Google is still working on a fix, the results of which should be available on Monday. “The issue with indexing has been mitigated and our systems are becoming stable, but we’re still working on a fix. Next update will be within 48 hours.” Google [...]

20 11, 2023

Inside The Private Search Alternative

2023-11-20T11:00:07+11:00November 20th, 2023|Search Engine Journal|

Written by Matt G. Southern - As digital advertising grows arguably more intrusive, DuckDuckGo offers marketers a privacy-focused alternative through its partnership with Microsoft. In an exclusive interview with Search Engine Journal, Steve Fischer, Chief Business Officer at DuckDuckGo, explains how the company’s contextual advertising model respects user privacy while providing relevant ads and analytics to advertisers. This article provides [...]

21 10, 2023

Google Completes Rollout of October 2023 Spam Update

2023-10-21T02:34:03+11:00October 21st, 2023|Search Engine Journal|

Written by Matt G. Southern - Google has confirmed that the rollout of its October 2023 Spam Update has finished as of October 20. The spam-fighting update was first announced on October 4. In its announcement, Google says the latest spam update was initiated based on user feedback. Many people reported increased spam results when searching in their native languages. [...]

17 08, 2023

Google Lets Businesses Add Social Media Links To Profiles

2023-08-17T22:00:11+10:00August 17th, 2023|Search Engine Journal|

Written by Matt G. Southern - Google has introduced the ability for businesses to add social media profile links directly in their Google Business Profile. This new option enables companies to showcase their social media presence alongside other information in Google Search and Maps. By having social media links accessible on their Google Business Profile, businesses can provide customers with [...]

7 08, 2023

Google Analytics 4 Gets Regex Filtering For Customized Reporting

2023-08-07T09:13:56+10:00August 7th, 2023|Search Engine Journal|

Written by Matt G. Southern - Google has introduced a new capability for Google Analytics 4 (GA4), allowing you to apply additional filter types to reports. Now, you can customize reports more granularly using match types such as ‘begins with,’ ‘exactly matches,’ and regex (regular expressions). Detailed Insight With Report Filters Filters allow you to customize the data shown in [...]

24 07, 2023

Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics

2023-07-24T10:00:08+10:00July 24th, 2023|Search Engine Journal|

Written by Matt G. Southern - Google has announced an expansion of ecommerce measurement capabilities in Google Analytics 4 (GA4). In total, 30 new dimensions and metrics related to ecommerce are now available in the GA4 custom report builder. The new ecommerce dimensions provide more granular data on items, promotions, and shopping behavior. Marketers can now view metrics grouped by [...]

13 07, 2023

New Features, New Languages, New Countries

2023-07-13T22:00:08+10:00July 13th, 2023|Search Engine Journal|

Written by Matt G. Southern - Google has announced a significant expansion of Bard, its conversational AI system. Bard is now available in more countries and supports additional languages. The update also introduces new features to foster creativity, imagination, and productivity. According to Google, Bard was designed to answer questions and help people constructively develop ideas. The goal is to [...]

26 06, 2023

Why Isn’t My Homepage Indexed? Google Explains

2023-06-26T10:00:09+10:00June 26th, 2023|Search Engine Journal|

Written by Matt G. Southern - Google’s Search Relations team, consisting of experts Martin Splitt, John Mueller, and Gary Illyes, share insights into why a website’s homepage may not be indexed on their latest episode of the ‘Search Off The Record’ podcast. The discussion revolved around technical and non-technical issues that could prevent a website’s homepage from appearing in Google’s [...]

12 06, 2023

ChatGPT’s Humor Isn’t Quite Human Yet, Study Finds

2023-06-12T10:00:08+10:00June 12th, 2023|Search Engine Journal|

Written by Matt G. Southern - ChatGPT is known for its ability to generate text that mirrors human conversation, making it a widely adopted tool for various industries, including digital marketing. Yet, a recent study calls into question the model’s ability to generate and understand humor, a key component in engaging and connecting with audiences. The research conducted by German [...]

8 06, 2023

Microsoft Store Ads Go Global & New Features Revealed

2023-06-08T22:00:07+10:00June 8th, 2023|Search Engine Journal|

Written by Matt G. Southern - Microsoft Store Ads expand globally, introducing new features to streamline advertising and broaden reach, as demonstrated by Miracle Games’ success. Microsoft is announcing the expansion of Microsoft Store Ads to over 150 regions worldwide. Introduced at the company’s annual Microsoft Build conference, the expansion was just one of several updates to the Store Ads [...]

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