Written by Matt G. Southern - Microsoft Advertising has made several updates to its platform to help marketers scale their campaigns and reach more customers. Market Expansion First, Microsoft Advertising is expanding to 34 additional markets, now totaling 164 markets worldwide, allowing businesses to reach over 1 billion people. Automated Bidding & Last-Touch Attribution One of the key features of [...]
Written by Matt G. Southern - Elon Musk announced today that Twitter will now display view counts on tweets, giving users more insight into the reach of other users’ content. Twitter’s tweet view count, otherwise known as impressions, was previously only available to the account that published the tweet. The exception, as Musk notes, are videos, which have traditionally displayed [...]
Written by Matt G. Southern - Twitter is upgrading the user experience for cashtags, showing pricing graphs when users click on the symbol of a major stock, ETF, or cryptocurrency. Adding a dollar sign in front of a stock or currency symbol, like $AAPL, creates a clickable cashtag. Previously, clicking on a cashtag would take you to a standard set [...]
Written by Matt G. Southern - Since Elon Musk acquired Twitter, Mastodon, a decentralized and open-source social media platform, has grown its user base from 300K to 2.5M monthly active users. Eugen Rochko, Founder of Mastodon, announced the milestone in a blog post this week, touting his platform as a “radically different alternative: “While there is no shortage of social [...]
Written by Matt G. Southern - TikTok’s ‘For You’ page, the first screen people see when opening the app, will tell users why the algorithm put a video in their feed. Users can bring up this information by tapping a new option in the share panel labeled “Why this video.” Tapping the button will open a pop-over window with a [...]
Written by Matt G. Southern - Twitter is launching Blue For Business, a new version of Blue Verified designed to distinguish brand accounts from personal accounts. In addition to a gold checkmark, Blue For Business comes with a square profile photo and the ability to link any affiliated Twitter accounts. When business accounts designate their affiliated accounts, such as personal [...]
Written by Matt G. Southern - Google is rolling out brand new search technology in India, one of the search company’s biggest markets, including bilingual search results and in-video search. This week, Google held its eighth Google For India event, where it unveiled the following search features: Search in video Bilingual search results Bilingual voice search Natural language search in [...]
Written by Matt G. Southern - In response to a thread on Reddit, Google Search Advocate John Mueller says there’s no inherent SEO advantage to using WordPress compared to coding a website yourself. A thread in the r/SEO forum asks a familiar question many practitioners run into in their careers. Is WordPress better for SEO than coding your own website? [...]
Written by Matt G. Southern - Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for. Google is upgrading the concept of E-A-T with an additional ‘E’ for expertise. The new E-E-A-T acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google’s search quality rater guidelines [...]
Written by Matt G. Southern - In response to a spike in searches for “cost of living,” Google is updating search results with quick access to helpful resources. Search volume for “cost of living” is at a 10-year high, Google says in a blog post: “In fact, search interest in “cost of living” has reached a 10-year high this year [...]