About Kristopher Jones

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So far Kristopher Jones has created 9 blog entries.
21 09, 2021

5 On-Site SEO Factors That Matter Most

2021-09-21T23:40:30+10:00September 21st, 2021|Search Engine Journal|

When it comes to which search optimizations Google actually considers ranking factors, you’ll hear answers of anywhere from three main factors to hundreds or even thousands of them.We took a deep dive into 88 of them in Google Ranking Factors: Fact or Fiction, where you’ll find expert analysis of the fact, folklore, and historic evidence around each one.But not all [...]

7 07, 2021

4 Ways to Optimize for Google’s Page Experience Update

2021-07-07T22:45:33+10:00July 7th, 2021|Search Engine Journal|

If you’ve got your finger on the pulse of Google and its algorithm changes, you’ve likely seen plenty of news about the Page Experience update over this past year.The good news? The update is finally here!If you still haven’t gotten around to optimizing for Page Experience metrics and your competitors have, you might just find that they’re enjoying a rankings [...]

1 07, 2021

5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them

2021-07-01T21:45:06+10:00July 1st, 2021|Search Engine Journal|

Is your Facebook advertising campaign not generating enough conversions? Here are some creative fixes to significantly increase your conversion rate.Facebook advertising is one of the best tools available for audience research and promoting your brand.But even experienced digital marketers can run into issues with their Facebook advertising campaigns; namely turning targeted traffic into conversions.At my digital marketing firm, we recently [...]

23 04, 2021

How to Optimize Your Shop & Listings for Search

2021-04-24T13:32:11+10:00April 23rd, 2021|Search Engine Journal|

If you sell unique and creative products, Etsy is the place you want to be.However, even if you’re selling handmade crafts or rare vintage items, Etsy can be extremely competitive. It’s filled with amazing products on offer.How can your shop and products stand out and get noticed?Etsy shops, like every other corner of the internet, need SEO to be successful. [...]

26 03, 2021

4 COVID-19 Search Trends & How They Impact SEO

2021-03-27T18:52:09+11:00March 26th, 2021|Search Engine Journal|

People Are Searching for Pandemic-Related TopicsMore People Are Searching for Local BusinessesOnline Shopping Is More PopularEvergreen Content Is Increasingly ImportantConclusionThroughout the pandemic, people have had to face challenges they never saw coming and make changes in all areas of their lives.Even as I wrote this and more people are receiving the vaccine, the effects of COVID-19 will be felt for [...]

27 02, 2021

3 Top Skills SEO Content Writers Need to Succeed

2021-02-27T18:57:08+11:00February 27th, 2021|Search Engine Journal|

Diverse Writing SkillsUnderstanding Search IntentWriting for Topics Over KeywordsClosing ThoughtsI’ve been working with other SEO industry professionals of all stripes, from technical SEO specialists to web developers, for decades.I feel that every individual in an SEO setting needs to bring some innate skill to a role, but there is also expertise that is often learned best on the job itself.SEO [...]

26 01, 2021

9 Law Firm Marketing Tactics for Business Building in 2021

2021-01-26T00:45:42+11:00January 26th, 2021|Search Engine Journal|

In 2020, your law firm has likely had to make a lot of changes that you didn’t see coming to keep going and providing legal assistance to your clients.We all had to find new ways of doing things last year, and we’ll probably need to continue making adjustments in 2021.Despite all this, digital marketing has continued to be useful for [...]

30 12, 2020

Healthcare SEO Fundamentals to Grow Your Medical Practice

2020-12-31T00:57:08+11:00December 30th, 2020|Search Engine Journal|

When it’s time to find a healthcare practitioner, many patients turn to Google to find their closest and best option.Your website appearing on top of the list means patients are more likely to click through and schedule an appointment.If your practice isn’t at the top of the search results, someone else is.Your competitors.Which means you may lose out on new [...]

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