Written by Kristopher Jones - Google Assistant. Siri. Alexa. Cortana. You have your choice of high-quality voice assistants today, and they can all do some pretty amazing things. One of those things is to help users find answers to questions; basically, whatever someone would normally turn to a search engine for, voice assistants can find the resource and read it [...]
Written by Kristopher Jones - When it comes to marketing yourself in the digital space, business owners always seem to have something new to figure out – whether that’s a Google core update or a changing social media algorithm. Anyone who’s ever tried to grow a following on social media knows how frustrating it can be to get your content [...]
Written by Kristopher Jones - The best SEOs know they couldn’t do their jobs half as well if they didn’t have access to the right tools. And since keywords are at the center of everything we do in SEO, it’s time to talk about keyword research tools, specifically those for enterprise-level clients. Whether it’s an ecommerce giant, a huge law [...]
Written by Kristopher Jones - Reaching the top of the law firm search results can be intimidating. Focusing on site architecture is an essential step toward creating a top-ranked search presence. Virtually every aspect of search optimization, from content to user experience, depends on a site architecture that makes it easy for site visitors to find what they’re looking for [...]
Written by Kristopher Jones - In digital marketing, it’s so easy (and tempting) to separate the various sub-disciplines into their little worlds. Here’s SEO over here, the big one. Then there’s social media marketing, and over here are PPC ads. But that’s a black-and-white view of things. In this case, I want to talk about the intersection of PPC and [...]
Written by Kristopher Jones - It’s no secret that software is a major driver of modern business. Technological infrastructures are what services are built on these days, and it’s essentially a foregone conclusion to say that you can’t survive, much less compete, today without a strong software support system. However, there are pros and cons to every decision you make [...]
Written by Kristopher Jones - Of all the roles available in the world of digital marketing, the SEO analyst is one of the most demanding. When you’re an SEO analyst, you are the one your company or clients look to for collecting and organizing the data around their websites’ performance, interpreting what it all means for them in their market [...]
Written by Kristopher Jones - The SEO game has so many moving parts that it often seems like, as soon as we’re done optimizing one part of a website, we have to move back to the part we were just working on. Once you’re out of the “I’m new here” stage and feel that you have some real SEO experience [...]
Written by Kristopher Jones - If you’re at a mid-level agency moving into the enterprise-client space – whether gradually or at warp speed – you have probably realized that you’ll need as many automated workflow processes as you can get. You can even look at automated sales tools such as Zendesk that take 45% of tedious tasks away from humans. [...]
Written by Kristopher Jones - In your SEO career, there may come a time when you feel you’re doing a lot more coasting than you once did. What made you start thinking that? Was it optimizing your 600th local client and realizing it wasn’t that challenging anymore? Or maybe you feel that your freelance business or agency has grown, hired, [...]