The Facebook Ads platform has lots of control options to help you reach your target audience in the most efficient ways.There are plenty of customizations around target audience, ad copy placements, conversion actions, etc., but one lever that doesn’t get much attention is budget.There are two types of budget for Facebook – daily and lifetime – each with its own [...]

In the world of pay-per-click advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target audience.Through platforms like Google Ads, Microsoft Ads, and others, we’re able to serve targeted messages to users based on:Their search behavior.Content they’re viewing.Behaviors they’ve exhibited.And more.In this chapter, we’ll go through each of the [...]

Why would a company want to conduct competitor research?There are many different reasons.But a place where it can save immediate dollars or yield short term revenue rewards is online advertising.We’re all using the search engines and social platforms to compete for position and gain the attention of our target audience.But each platform brings its own challenges and sets of competitors.By [...]