About Melissa Mackey

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So far Melissa Mackey has created 3 blog entries.
8 10, 2021

A Complete Guide to Google Ads Editor

2021-10-08T22:45:29+11:00October 8th, 2021|Search Engine Journal|

If you’ve used Google Ads for any amount of time, you’ve probably used Google Ads Editor. It’s a desktop application that’s invaluable for managing campaigns and making bulk changes.So how can you make the best use of this tool and all of the features it entails?In this guide, you’ll find everything you need to get started with Google Ads Editor, [...]

9 04, 2021

10 Tips for Cleaning up After a Google Ads Account Takeover

2021-04-09T22:45:07+10:00April 9th, 2021|Search Engine Journal|

Review Billing & Account Access FirstReview Account & Campaign SettingsReview Match Type DistributionReview Keyword Quality ScoresCheck the Number of Keywords Per Ad GroupCheck How Many Ads Per Ad GroupReview Audiences and Remarketing ListsAudit Tracking Codes on the WebsiteReview Naming Conventions and LabelsDevelop a List of Quick Wins for Your ClientCongratulations, you’ve landed a new Google Ads account! You’ve closed the [...]

2 10, 2020

PPC & the B2B Buyer Journey: A Primer

2020-10-02T22:45:30+10:00October 2nd, 2020|Search Engine Journal|

PPC is often thought of as a lower-funnel channel, used to “close the sale” after a prospect has been warmed up with content elsewhere.But PPC can fit anywhere in the buyer journey, especially with B2B customers.How B2B Differs From B2CFirst, and maybe most obvious, B2B products and services are rarely bought online.Users don’t put a six-figure software solution into an [...]

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