Written by Adam Heitzman - If you are reading this article, it is almost certain that you have been bombarded with the term personal branding and its relevance in the world of business. You may think it is some new fad or a figment of the imagination of the marketing gurus. But, believe it or not, personal branding is here [...]
Written by Adam Heitzman - Whether you’re managing a car and truck dealership, a tire shop, or any other type of automotive business, search engine optimization (SEO) is a crucial ingredient in every impactful marketing campaign. In fact, digital marketing spending now outpaces conventional advertising in many industries, including automotive. Since 2015, automotive marketing experts have significantly increased their SEO [...]
Written by Adam Heitzman - Single-page websites have gained popularity in recent years, particularly among companies advertising a single product and those targeting a specific niche. The question is whether single-page websites are good or bad for SEO. Could a single-page site hurt your chances of ranking on Google? Let’s look at some single-page website examples and discuss the pros [...]
Written by Adam Heitzman - There are multiple ways to redirect a webpage or an entire website, the two main ways being either a 301 or 302 HTTP response code. Choosing the right one for the appropriate situation is important for SEO because it sends a signal to Google about how to respond to the redirected webpage, including whether to [...]
Written by Adam Heitzman - Franchises, like all local businesses, require local SEO to rank in the search engines and reach new potential customers. That includes SEO best practices such as optimizing the websites of individual franchise locations and creating business listings in national and local directories. However, SEO for franchises differs from regular local SEO in several ways. Read [...]
The Yoast SEO WordPress plugin is certainly a popular and good option for numerous reasons. Even so, it has plenty of viable alternatives you might not know as much about.Other SEO plugins for WordPress provide different advantages such as a more preferable user interface, an easier learning curve, a faster or more automated setup, unique reporting, and more.The best WordPress [...]
Google Alerts is a free tool from Google that lets you monitor the web for mentions. Basically, it sends emails to a user when Google finds new results that match a user’s search term.This is fantastic for marketers, as you can receive alerts when your name, company, or keywords are mentioned anywhere on the web.Getting started with Google Alerts is [...]
There are a lot of different ways of tackling digital marketing at the enterprise level — and even some confusion about what enterprise actually means.Is it a large company or other organization?Is it a network of many websites?Is it a global brand, or a particularly large and complex website?Enterprise marketing can apply to each of these scenarios. In this column, [...]
News websites have the advantages of a constant stream of fresh content and special Google features such as Top Stories.But there are other ways SEO for news sites is unique, too.Simply putting news content out into the world doesn’t guarantee it will rank in Google or attract traffic to your site.In this column, you’ll learn about five key considerations to [...]
Google Analytics is the most well-known and widely-used analytics software in the industry.However, it can still take time to get familiar with the platform.With so many data visualizations and reporting options, it can take you a lot of time to find the best way to use Google Analytics to its full potential.There are a few ways to solve this:Hire individuals [...]