The Yoast SEO WordPress plugin is certainly a popular and good option for numerous reasons. Even so, it has plenty of viable alternatives you might not know as much about.Other SEO plugins for WordPress provide different advantages such as a more preferable user interface, an easier learning curve, a faster or more automated setup, unique reporting, and more.The best WordPress [...]
Google Alerts is a free tool from Google that lets you monitor the web for mentions. Basically, it sends emails to a user when Google finds new results that match a user’s search term.This is fantastic for marketers, as you can receive alerts when your name, company, or keywords are mentioned anywhere on the web.Getting started with Google Alerts is [...]
There are a lot of different ways of tackling digital marketing at the enterprise level — and even some confusion about what enterprise actually means.Is it a large company or other organization?Is it a network of many websites?Is it a global brand, or a particularly large and complex website?Enterprise marketing can apply to each of these scenarios. In this column, [...]
News websites have the advantages of a constant stream of fresh content and special Google features such as Top Stories.But there are other ways SEO for news sites is unique, too.Simply putting news content out into the world doesn’t guarantee it will rank in Google or attract traffic to your site.In this column, you’ll learn about five key considerations to [...]
Google Analytics is the most well-known and widely-used analytics software in the industry.However, it can still take time to get familiar with the platform.With so many data visualizations and reporting options, it can take you a lot of time to find the best way to use Google Analytics to its full potential.There are a few ways to solve this:Hire individuals [...]
Want to make your content more compelling but don’t know where to start? Don’t overthink it.What are the first thoughts that come to mind when you’re looking for something specific?Connection.If you connect with the brand, chances are you’ll return to the brand time and time again.Nobody likes a dull read or boring visuals. How do you connect with your audience [...]
A Quick Recap: Why Google My Business Is Essential for SuccessWhy It Is Important to Delete or Merge Duplicate Google My Business ListingsHow to Merge Two Google My Business ListingsHow to Delete a Duplicate Google My Business ListingLet’s say you just moved to the city of Chicago, specifically Lincoln Park, and you want to try their famous pizza.You Google [best [...]
What if there is a way you could generate more organic traffic to your website without having to improve your rankings?Is it building more links?No.Is it creating more content?No.It’s organic search click-through rate (CTR) optimization.What Is Organic CTR?Organic click-through rate (CTR) is defined as the ratio of searchers who click on an organic result in the search engine results pages [...]