Written by Adam Heitzman - We all know that strategic keyword targeting is central to successful SEO and paid search campaigns. The more your site appears in search results for relevant queries, the more visitors it will attract. But keyword optimization is about more than just driving more traffic to your site. It also plays a crucial role in maximizing [...]
Written by Adam Heitzman - Client relationship building is a large part of your long-term business growth. Your partnerships reflect your brand and your services, which is why you need to do your part in respecting your clients. If your customers do not return the favor, you have the authority to take action. This article explains why you should end [...]
Written by Adam Heitzman - Whether you run an ecommerce or brick-and-mortar retail business, chances are you’ve heard a thing or two about Google Shopping. But what is Google Shopping, exactly? Is it worth using? And, if so, how should you use it? This post will cover all the fundamentals of Google Shopping and explain everything you’ll need to get [...]
Written by Adam Heitzman - Planning and executing an excellent SEO strategy is critical for any digital marketing campaign. However, the effort requires data to tell the story in a way that resonates with our clients. But poring through pools of numbers can be tedious and mentally exhausting. This is where data visualization comes in. Data visualization takes your data [...]
Written by Adam Heitzman - If you’re managing SEO for clients, then you know how important it is to deliver accurate and insightful reports. You’ve done the work, now you have to show it. Your clients rely on you to give them the relevant information they need to make informed decisions about their marketing efforts going forward. The SEO report [...]
Written by Adam Heitzman - If you are reading this article, it is almost certain that you have been bombarded with the term personal branding and its relevance in the world of business. You may think it is some new fad or a figment of the imagination of the marketing gurus. But, believe it or not, personal branding is here [...]
Written by Adam Heitzman - Whether you’re managing a car and truck dealership, a tire shop, or any other type of automotive business, search engine optimization (SEO) is a crucial ingredient in every impactful marketing campaign. In fact, digital marketing spending now outpaces conventional advertising in many industries, including automotive. Since 2015, automotive marketing experts have significantly increased their SEO [...]
Written by Adam Heitzman - Single-page websites have gained popularity in recent years, particularly among companies advertising a single product and those targeting a specific niche. The question is whether single-page websites are good or bad for SEO. Could a single-page site hurt your chances of ranking on Google? Let’s look at some single-page website examples and discuss the pros [...]
Written by Adam Heitzman - There are multiple ways to redirect a webpage or an entire website, the two main ways being either a 301 or 302 HTTP response code. Choosing the right one for the appropriate situation is important for SEO because it sends a signal to Google about how to respond to the redirected webpage, including whether to [...]
Written by Adam Heitzman - Franchises, like all local businesses, require local SEO to rank in the search engines and reach new potential customers. That includes SEO best practices such as optimizing the websites of individual franchise locations and creating business listings in national and local directories. However, SEO for franchises differs from regular local SEO in several ways. Read [...]