News websites have the advantages of a constant stream of fresh content and special Google features such as Top Stories.But there are other ways SEO for news sites is unique, too.Simply putting news content out into the world doesn’t guarantee it will rank in Google or attract traffic to your site.In this column, you’ll learn about five key considerations to [...]

Google Analytics is the most well-known and widely-used analytics software in the industry.However, it can still take time to get familiar with the platform.With so many data visualizations and reporting options, it can take you a lot of time to find the best way to use Google Analytics to its full potential.There are a few ways to solve this:Hire individuals [...]

Want to make your content more compelling but don’t know where to start? Don’t overthink it.What are the first thoughts that come to mind when you’re looking for something specific?Connection.If you connect with the brand, chances are you’ll return to the brand time and time again.Nobody likes a dull read or boring visuals. How do you connect with your audience [...]

A Quick Recap: Why Google My Business Is Essential for SuccessWhy It Is Important to Delete or Merge Duplicate Google My Business ListingsHow to Merge Two Google My Business ListingsHow to Delete a Duplicate Google My Business ListingLet’s say you just moved to the city of Chicago, specifically Lincoln Park, and you want to try their famous pizza.You Google [best [...]

What if there is a way you could generate more organic traffic to your website without having to improve your rankings?Is it building more links?No.Is it creating more content?No.It’s organic search click-through rate (CTR) optimization.What Is Organic CTR?Organic click-through rate (CTR) is defined as the ratio of searchers who click on an organic result in the search engine results pages [...]