About Adam Heitzman

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So far Adam Heitzman has created 18 blog entries.
28 10, 2021

7 Best Alternatives To Yoast SEO WordPress Plugin

2021-10-28T23:41:18+11:00October 28th, 2021|Search Engine Journal|

The Yoast SEO WordPress plugin is certainly a popular and good option for numerous reasons. Even so, it has plenty of viable alternatives you might not know as much about.Other SEO plugins for WordPress provide different advantages such as a more preferable user interface, an easier learning curve, a faster or more automated setup, unique reporting, and more.The best WordPress [...]

30 09, 2021

The Smart Marketer’s Guide to Google Alerts

2021-09-30T00:41:11+10:00September 30th, 2021|Search Engine Journal|

Google Alerts is a free tool from Google that lets you monitor the web for mentions. Basically, it sends emails to a user when Google finds new results that match a user’s search term.This is fantastic for marketers, as you can receive alerts when your name, company, or keywords are mentioned anywhere on the web.Getting started with Google Alerts is [...]

23 09, 2021

What is Enterprise Search? Definition and Examples

2021-09-23T21:45:26+10:00September 23rd, 2021|Search Engine Journal|

There are a lot of different ways of tackling digital marketing at the enterprise level — and even some confusion about what enterprise actually means.Is it a large company or other organization?Is it a network of many websites?Is it a global brand, or a particularly large and complex website?Enterprise marketing can apply to each of these scenarios. In this column, [...]

23 06, 2021

5 Critical SEO Considerations When Optimizing News Websites

2021-06-23T23:45:55+10:00June 23rd, 2021|Search Engine Journal|

News websites have the advantages of a constant stream of fresh content and special Google features such as Top Stories.But there are other ways SEO for news sites is unique, too.Simply putting news content out into the world doesn’t guarantee it will rank in Google or attract traffic to your site.In this column, you’ll learn about five key considerations to [...]

4 06, 2021

How to Get a Google Analytics Certification (& Is It Really Worth It?)

2021-06-04T21:40:54+10:00June 4th, 2021|Search Engine Journal|

Google Analytics is the most well-known and widely-used analytics software in the industry.However, it can still take time to get familiar with the platform.With so many data visualizations and reporting options, it can take you a lot of time to find the best way to use Google Analytics to its full potential.There are a few ways to solve this:Hire individuals [...]

28 05, 2021

9 Emotional Hooks That Will Make Your Content 10x Better

2021-05-28T00:41:16+10:00May 28th, 2021|Search Engine Journal|

Want to make your content more compelling but don’t know where to start? Don’t overthink it.What are the first thoughts that come to mind when you’re looking for something specific?Connection.If you connect with the brand, chances are you’ll return to the brand time and time again.Nobody likes a dull read or boring visuals. How do you connect with your audience [...]

1 03, 2021

How to Delete or Merge Duplicate Google My Business Listings

2021-03-02T08:02:09+11:00March 1st, 2021|Search Engine Journal|

A Quick Recap: Why Google My Business Is Essential for SuccessWhy It Is Important to Delete or Merge Duplicate Google My Business ListingsHow to Merge Two Google My Business ListingsHow to Delete a Duplicate Google My Business ListingLet’s say you just moved to the city of Chicago, specifically Lincoln Park, and you want to try their famous pizza.You Google [best [...]

23 10, 2020

12 Proven Steps to Boost Your Organic CTR in Google

2020-12-21T12:22:44+11:00October 23rd, 2020|Search Engine Journal|

What if there is a way you could generate more organic traffic to your website without having to improve your rankings?Is it building more links?No.Is it creating more content?No.It’s organic search click-through rate (CTR) optimization.What Is Organic CTR?Organic click-through rate (CTR) is defined as the ratio of searchers who click on an organic result in the search engine results pages [...]

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