Written by Ashley Segura (Ward) - It’s a fact that even the best content writers and search engine optimizers occasionally strike out with a new piece of content. For whatever reason, and despite your best efforts, not everything you publish is going to be a hit. Sometimes, despite your best efforts, it will get buried, fail to rank in search [...]

Written by Ashley Segura (Ward) - Social media has become a massive part of brand marketing strategy. And managing multiple accounts can be pretty overwhelming. How do you stay organized? What tools should you use to manage social media accounts? Social media platforms like Facebook, Twitter, and Instagram, have evolved into a significant source of information for millions of people [...]

Written by Ashley Segura (Ward) - What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care? Influencer marketing has become a powerful tool for businesses looking to reach new audiences. Marketers use various strategies to identify influential individuals and gain access to their followers. In this article, we’ll discuss what influencer [...]

Written by Ashley Segura (Ward) - Instagram is perfect for your local business. No, really. I know what you’re thinking, “How could a social media platform full of funny cat videos, posts from influencers, and pictures of food help you land more customers and make more sales?” Believe it or not, there’s actually a whole lot more to Instagram than [...]

Written by Ashley Segura (Ward) - Working in digital marketing, stress is inevitable. It’s part of the job description. You can’t be effective without pushing your personal limits from time to time. But, if you’re always stressed out, then maybe it’s time to reevaluate the causes and tackle your biggest stressors head-on. Below you will find seven of the biggest [...]

You probably aren’t writing a new piece of content just for fun.You have a purpose and a reason that you’re taking the time to create a new piece of content. Usually, this is to increase your rankings and conversions, build engagement, or provide consumer education.Whatever the reason, there are specific steps to follow when it comes to web content writing [...]

In March of 2020, the unimaginable took place – Instagram Live really took off for the first time in its history.A feature that had long been forgotten was finally being used regularly by A-listers, influencers, content creators, brands, non-profits, and everyday users.The world has clearly made some major changes since then. The way people consume content and the types of [...]

Facebook’s organic reach has declined.By a lot.The average organic reach versus page likes is a whopping 5.17%, meaning only about 5% of your fans are actually seeing the content you’re sharing on Facebook organically.Facebook is still one of the top social media networks for brands to be on, though.Regardless of what kind of brand, size, or service offerings, Facebook has [...]