About Corey Morris

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So far Corey Morris has created 9 blog entries.
18 11, 2021

11 Google Analytics Reports You Might Not Know About

2021-11-18T01:40:24+11:00November 18th, 2021|Search Engine Journal|

Google Analytics is the website and marketing measurement platform of choice for many.New reports and tools are added on a regular basis. Plus, we can connect other Google data products such as Search Console and Google Ads.Those are important, as well as taking the step of configuring the settings for your specific site.I encourage you to fully explore the ways [...]

15 09, 2021

Branded vs. Non-Branded Traffic: What’s the Difference?

2021-09-15T22:45:52+10:00September 15th, 2021|Search Engine Journal|

Search campaigns have goals that can range from generating awareness, to driving traffic, to achieving specific conversion types.While the level of data we get in analytics and aggregated Search Console reporting has changed over the years, one constant is that for SEO and PPC we’re still focused on the specific keywords and terms that drive that traffic.Context-focused SEO nowadays isn’t [...]

8 04, 2021

10 Quick Restaurant SEO Tips to Boost Your Google Search Visibility

2021-04-09T01:22:09+10:00April 8th, 2021|Search Engine Journal|

Define Your SEO & Content StrategiesDominate in Local SearchEngage With Customers on Social MediaEncourage Reviews & TestimonialsCreate Unique ContentConsider Content LocalizationApply Basic On-Page SEO Best PracticesThink Mobile FirstImplement Schema “Restaurants” MarkupMeasure Your EffortsSummaryA lot of factors have put an increasing amount of pressure on restaurants to improve their online presence.Whether through disruptions due to the pandemic, increased competition, or changes [...]

18 03, 2021

6 Creative Ways to Use Website Traffic Estimators in SEO

2021-03-18T01:02:38+11:00March 18th, 2021|Search Engine Journal|

BenchmarkingExpectation SettingDetermining the Right Channel MixContent Topics & FormatsKeyword IntelligenceLink Building ResearchMaking the Most of Website Traffic Estimator InsightsEstimated website traffic data is available in a number of free and paid tools.Ranging from analytics platforms to generalized website tools like SimilarWeb or Alexa and on to advertising intelligence tools, these come with varying features and levels of accuracy.Beyond that, you [...]

9 02, 2021

7 Powerful Benefits of Using PPC Advertising

2021-02-09T03:22:11+11:00February 9th, 2021|Search Engine Journal|

There are many compelling benefits of PPC advertising.Whether you’re trying to convince your boss or a client about the value of Google Ads (or Microsoft Ads), there’s a compelling case to be made.For starters, PPC:Offers quick entry.Results are easy to measure and track.Works well with other marketing channels.Provides a wealth of useful data.PPC can have a major – and positive [...]

21 01, 2021

9 Factors to Consider in Hiring a Search Agency

2021-01-21T05:42:09+11:00January 21st, 2021|Search Engine Journal|

Hiring a search agency is a complicated decision and a major commitment.Alongside the maturity of search marketing as an industry, we are seeing a lot of commoditization between agencies and consultants.Buzzwords like “full-service” or “specialists” are common on websites, in pitches, and out in the wild.The fact that we now have so many agencies, consultants, and practitioners who have been [...]

17 12, 2020

10 Reasons Why SEO Doesn’t Work

2020-12-29T11:43:40+11:00December 17th, 2020|Search Engine Journal|

As someone who has spent a significant part of their career working directly in search marketing, it’s rare that I can’t find a business case to be made for SEO being in the digital, and broader marketing mix.There are few growing industries, businesses, or organizations that don’t have a web presence or some type of online level of engagement with [...]

8 11, 2020

How to Make Your WordPress URLs SEO Friendly

2020-12-21T12:24:29+11:00November 8th, 2020|Search Engine Journal|

What’s one simple way to improve your WordPress SEO starting today?Make sure you have SEO-friendly URLs.Creating SEO-friendly URLs is a super simple way to improve your SEO.If you get it right, you’ll improve your organic search visibility, especially for low-volume long-tail keywords.In this article, you’ll learn four tips to ensure your WordPress URLs are SEO-friendly.They range from basic, global updates [...]

16 09, 2020

How to Calculate Your ROAS & Ways to Use It

2020-09-16T22:45:56+10:00September 16th, 2020|Search Engine Journal|

Return on ad spend or ROAS is a common metric used in PPC.While it has been around longer than that, it isn’t a difficult concept to grasp.That said, it can be fairly simple to calculate or get complex fast – depending on how the “return” part of it is measured.Return on ad spend = total revenue generated by ads, divided [...]

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