About Amy Hebdon

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So far Amy Hebdon has created 5 blog entries.
29 10, 2021

The Ultimate Google Ads Pacing Dashboard (Free Data Studio Template)

2021-10-29T23:45:40+11:00October 29th, 2021|Search Engine Journal|

As paid search managers, sometimes we don’t have all the tools we need to do our job. Even simple tasks like Google Ads pacing can be much harder than they should be.That’s because you can’t enter your budget or conversion targets directly into the platform.Without that basic context of goals vs. actuals, it becomes hard to know the right action [...]

30 07, 2021

How Storytelling Fuels Reporting Your Clients Can Get Excited About

2021-07-30T22:45:16+10:00July 30th, 2021|Search Engine Journal|

You’re subject to scrutiny and even skepticism as a data-driven marketer.It doesn’t matter how impressive your results are, or how impeccable your process.Stakeholders question your numbers. They devalue your analysis. They’re being courted away by “all-flash-no-substance” vendors.And while it might not seem like it, you may be complicit in the situation.You’ve convinced yourself that your clients only care about the [...]

29 01, 2021

Here’s What Happens When You Change Google Ads Attribution Models

2021-01-29T23:45:00+11:00January 29th, 2021|Search Engine Journal|

So you’re thinking about changing the attribution model in your Google Ads account.Maybe your rep is pressuring you to switch. Maybe your client is questioning your current model.But you’re not sure what to expect when you pull the trigger, and you don’t want to make changes that can’t be undone.Here’s what you need to know about editing Google Ads attribution [...]

5 01, 2021

14 Essential Data Studio Visualizations for Paid Search Marketers

2021-01-05T02:23:01+11:00January 5th, 2021|Search Engine Journal|

If you’re looking for digital marketing reporting software that’s both powerful and free, look no further than Google’s Data Studio.Google’s free visualization and reporting tool has been around since 2016, and has only gotten better over time, rolling out new feature updates and improvements every month.While Data Studio makes it easy to connect to data sources and automate reporting, you [...]

31 08, 2020

How to Create Paid Search Offers That Are Actually Profitable

2020-08-31T23:45:49+10:00August 31st, 2020|Search Engine Journal|

No matter how good you are at paid search, your campaigns won’t succeed if the offer’s bad.But who, exactly, is responsible to make sure the offer is successful?Paid search marketers don’t control the products and services they promote, so it’s hard to ensure the offers are compelling.Brand managers and business owners aren’t usually familiar with what makes a good offer [...]

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