About Jason Hennessey

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So far Jason Hennessey has created 8 blog entries.
7 10, 2022

Why Content Marketing For Law Firms Doesn’t Have To Be Boring

2022-10-07T10:46:20+11:00October 7th, 2022|Search Engine Journal|

Written by Jason Hennessey - Content marking is essential to any business’s strategy to acquire new customers and build authority for the brand. The hard part is that creating exciting and engaging content for fields in a more serious line of work can be challenging. But, figuring out the best way to resonate and potentially inspire potential clients to reach [...]

19 09, 2022

Google Local Pack: What Is It?

2022-09-19T23:45:38+10:00September 19th, 2022|Search Engine Journal|

Written by Jason Hennessey - Google Maps is a tool we easily take for granted. Looking for a tasty new restaurant? Google Maps pulls up the hottest spots near you. Need a local plumber? Google Maps will show you the providers with the best customer reviews. Google Maps provides a massive benefit to users looking for businesses – and to [...]

25 07, 2022

How to Learn Local SEO: Skills, Reading & Courses

2022-07-25T23:45:19+10:00July 25th, 2022|Search Engine Journal|

Written by Jason Hennessey - Local SEO is a smart skill set to master, especially if you have a local business. All local businesses – from law firms to restaurants to retail stores to beauty salons – can benefit from local SEO. Why? Because Google is one of the top platforms people use to find local businesses. Whether you’re doing [...]

16 05, 2022

4 Ways To Win With Video

2022-05-16T22:45:48+10:00May 16th, 2022|Search Engine Journal|

Written by Jason Hennessey - Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their video content directly within the search engine. Today, over 2.6 billion people use the platform. And YouTube isn’t the only player in town. Vimeo, TikTok, [...]

11 01, 2022

How To Create A Winning Local SEO Content Strategy

2022-01-11T01:45:27+11:00January 11th, 2022|Search Engine Journal|

Local SEO has historically been seen as the art of directory optimization, Google Business Profiles, and locally-run ads.And while these methods are effective in getting you found in local search, they are just the tip of the iceberg of a successful local SEO strategy.Content plays a bigger role in local SEO than you might think. Whether it’s optimizing your web [...]

4 11, 2021

How To Use Article Marketing To Improve SEO And Drive More Traffic

2021-11-04T23:45:33+11:00November 4th, 2021|Search Engine Journal|

Sharing is caring – especially when it comes to content.A great article can have many lives, circulating across platforms and generating traffic for months, or even years, to come.But what does it take to write an article that not only drives organic traffic but expands your reach across a variety of channels?In this guide, we’re digging into the masterful art [...]

14 05, 2021

How to Use The Inverted Pyramid for SEO Copywriting

2021-05-15T08:12:09+10:00May 14th, 2021|Search Engine Journal|

Effective SEO copywriting requires not only a deep knowledge of how to write for your target audience but the skill to craft content optimized to rank in Google.This delicate balance between engaging readers and optimizing for search is a game marketers play often – sometimes well, and sometimes… not so much.Applying the Inverted Pyramid from journalism to our writing can [...]

1 12, 2020

3 Effective SEO Strategies to Beat Competitors in a Competitive Market

2020-12-21T12:26:26+11:00December 1st, 2020|Search Engine Journal|

Trying to squeeze into a competitive market – let alone trying to rise above larger, more established competitors – isn’t easy.Chances are the businesses currently dominating your market know a thing or two about search engine optimization (SEO), marketing in general, and the essentials of reputation management.So, simply having a basic knowledge of SEO won’t cut it.You need a competitive [...]

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