Written by Jason Hennessey - Content marking is essential to any business’s strategy to acquire new customers and build authority for the brand. The hard part is that creating exciting and engaging content for fields in a more serious line of work can be challenging. But, figuring out the best way to resonate and potentially inspire potential clients to reach [...]

Written by Jason Hennessey - Google Maps is a tool we easily take for granted. Looking for a tasty new restaurant? Google Maps pulls up the hottest spots near you. Need a local plumber? Google Maps will show you the providers with the best customer reviews. Google Maps provides a massive benefit to users looking for businesses – and to [...]

Written by Jason Hennessey - Local SEO is a smart skill set to master, especially if you have a local business. All local businesses – from law firms to restaurants to retail stores to beauty salons – can benefit from local SEO. Why? Because Google is one of the top platforms people use to find local businesses. Whether you’re doing [...]

Written by Jason Hennessey - Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their video content directly within the search engine. Today, over 2.6 billion people use the platform. And YouTube isn’t the only player in town. Vimeo, TikTok, [...]

Local SEO has historically been seen as the art of directory optimization, Google Business Profiles, and locally-run ads.And while these methods are effective in getting you found in local search, they are just the tip of the iceberg of a successful local SEO strategy.Content plays a bigger role in local SEO than you might think. Whether it’s optimizing your web [...]

Sharing is caring – especially when it comes to content.A great article can have many lives, circulating across platforms and generating traffic for months, or even years, to come.But what does it take to write an article that not only drives organic traffic but expands your reach across a variety of channels?In this guide, we’re digging into the masterful art [...]

Effective SEO copywriting requires not only a deep knowledge of how to write for your target audience but the skill to craft content optimized to rank in Google.This delicate balance between engaging readers and optimizing for search is a game marketers play often – sometimes well, and sometimes… not so much.Applying the Inverted Pyramid from journalism to our writing can [...]

Trying to squeeze into a competitive market – let alone trying to rise above larger, more established competitors – isn’t easy.Chances are the businesses currently dominating your market know a thing or two about search engine optimization (SEO), marketing in general, and the essentials of reputation management.So, simply having a basic knowledge of SEO won’t cut it.You need a competitive [...]