Written by Helene Jelenc - Inspired by the SEO strategies embraced by Adobe and Canva, I began studying feature pages and the possibility of leveraging non-branded keywords to increase conversions. A couple of months ago, I began building an SEO “swipe file” for SaaS and software brands, ranking the first page with non-branded keywords on their feature pages. Initially, this [...]

Written by Helene Jelenc - In 2016, the U.N. declared that access to the internet is a human right. This decision was made on the understanding that the internet is a tool for everyone to access information affordably and express themselves. This resolution stirred up discussion around access in terms of infrastructure, where fiber cables are installed or updated, or [...]

Written by Helene Jelenc - The B2B industry can be niche and specific, which may lead some people to feel like they need to be an expert to create a successful content strategy. What if I told you with a little practice and minimal resources, you can create a strategy like an insider? Interviewing (when done correctly) can indeed be [...]