Written by Ingrid Adames - There is no doubt that email marketing is effective. But how many times have you sat down to begin an email marketing project and immediately felt overwhelmed? Sometimes, it’s hard to know where to start, especially when working with a newer brand. The good thing is that email marketing has never been easier, thanks to [...]
Written by Ingrid Adames - A title is a reader’s first point of contact on a search engine result page (SERP) to a brand or site. But how important is it for SEO? I’ve always known that optimizing your titles is essential, but there’s more to it. For example, an SEO title can be the gateway to potentially higher click-through [...]
Written by Ingrid Adames - People use social media to share pictures and videos, post updates, and connect with family, friends, and brands. Likewise, brands use these social media networks to grow their audiences, conduct target market research, and increase platform engagement. However, as social media evolves, it can be difficult for brands to determine where to focus their attention. [...]
Written by Ingrid Adames - Instagram, like social media marketing in general, is an ever-evolving ecosystem. And getting the best Instagram engagement depends upon the industry you create content for and your target audience. On top of that, achieving a genuinely effective Instagram content strategy can take some trial and error. When creating content, it takes a lot of effort [...]
Written by Ingrid Adames - So, you’re starting a business or designing a logo for a local brand. That’s awesome. Congrats! Now it’s time to start on the sometimes time-consuming, meticulous, and costly work of creating a brand logo. But it doesn’t have to be so difficult or expensive. There are many platforms out there that can help you create [...]
Written by Ingrid Adames - How often do you use DuckDuckGo? If you answered “never,” you might want to read this article. Over the years, DuckDuckGo has redesigned itself and evolved to better meet searchers’ needs and protect their privacy. In addition to its excellent search capabilities, DDG (DuckDuckGo) has many helpful features that can help you improve your search [...]
Written by Ingrid Adames - The social media landscape is constantly changing and evolving. And while it’s important to keep up with those changes, you should keep one thing in mind – there are still some things that stay the same. One of those things is the importance of having a strong presence across multiple channels. This includes established digital [...]
Written by Ingrid Adames - According to an April 2022 study, there are 4.65 billion social media users globally. This means that 58.7% of people around the world are social media users. On top of this, new social media apps and platforms are constantly popping up, trying to captivate a share of users around the world. As a social media [...]
Written by Ingrid Adames - Since its launch in 2010, Instagram has grown into one of the largest social media platforms for sharing photos and videos. Over 1 billion people across all demographics around the world use this platform every month. In addition, it has become a powerful social media tool for both individuals and businesses. With its focus on [...]
Written by Ingrid Adames - Hate it or love it, social media is an unavoidable part of online marketing. With an effective social media strategy, brands can bring in new customers, nurture trust with their audience, and maintain and grow the following they’ve spent time building. But how many followers are actually active on social media? Facebook alone has 2.93 [...]