Written by Jason Zotara TikTok has exploded onto the marketing scene as a way to reach millions of people through creative video content. Leading brands are finding all kinds of ways to take advantage of the marketing possibilities available to them. How can you emulate their successes? Get familiar with the best practices and attributes that make TikTok content appealing [...]

Written by Jason Zotara Selling products on social media platforms (also known as social commerce) has emerged as a viable digital advertising strategy for ecommerce brands worldwide. With social commerce, you can leverage social media to engage with your target customers and encourage them to complete the sale on their favorite apps without ever needing to visit your website. It’s [...]