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So far Jesse McDonald has created 2 blog entries.
14 07, 2022

Why Having A User-First Approach to SEO Is Important

2022-07-14T21:45:19+10:00July 14th, 2022|Search Engine Journal|

Written by Jesse McDonald - In the search engine optimization business, we spend so much time thinking about Google algorithms, sitemaps, and backlinks that we sometimes lose sight of the primary goal: providing useful information to human visitors. In the past, it was easy to understand why. You could cram your page with keywords, slap on a few meta tags, [...]

18 03, 2022

How To Dominate SERPs By Focusing On Topics Instead Of Keywords

2022-03-18T23:45:18+11:00March 18th, 2022|Search Engine Journal|

Written by Jesse McDonald - Over the last few years, Google has made several changes to the way their crawlers understand how content answers queries. Most recently, those changes have included more algorithm updates that include sophisticated enhancements to natural language processing and machine learning models like BERT and MUM. These updates help Google better understand how people are searching [...]

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