How To Dominate SERPs By Focusing On Topics Instead Of Keywords

2022-03-18T23:45:18+11:00March 18th, 2022|Search Engine Journal|

Written by Jesse McDonald - Over the last few years, Google has made several changes to the way their crawlers understand how content answers queries. Most recently, those changes have included more algorithm updates that include sophisticated enhancements to natural language processing and machine learning models like BERT and MUM. These updates help Google better understand how people are searching [...]