Written by Jonathan Befort - What makes a great SaaS PPC campaign – or at the very least, what will make a SaaS PPC campaign just a little bit better? In other words, what makes a SaaS PPC campaign built to last? As I was thinking about this recently, it occurred to me that nearly all the client PPC spend [...]

Written by Jonathan Befort - “I have never seen a kid work so hard at being lazy.” A teacher once said this to my parents. However, she didn’t mean it in a demeaning way. She was impressed with me. I stayed after school and automated an Excel sheet so that the data entry I was in charge of for our [...]

Written by Jonathan Befort - When I was little, I loved fireworks. Since childhood, the Fourth of July has always been my favorite holiday. And so as a kid, I saved money from Christmas until July to get some cool things that go bang. I remember digging through the discount bin at nine years old, looking for something worthy of [...]