Written by Kristi Hines - Twitter plans to end its legacy verified program at the end of this month. To continue having a verified blue checkmark, you must subscribe to Twitter Blue, now available globally. You can check any blue checkmark on Twitter to see if it is a Twitter Blue or legacy verified checkmark by clicking or tapping it. [...]
Written by Kristi Hines - Elon Musk, owner and CEO of Twitter, announced that starting today, Twitter will share ad revenue with creators. The new policy applies only to ads that appear in a creator’s reply threads. The move comes on the heels of YouTube launching ad revenue sharing for creators through the YouTube Partner Program in a bid to [...]
Written by Kristi Hines - Does the IP address of your website’s server affect your rankings in search results? According to some sources around the internet, your IP address is a ranking signal used by Google. But does your IP address have the potential to help or harm your rankings in search? Continue reading to learn whether IP addresses are [...]
Written by Kristi Hines - You hear about internal links all the time. But how important are they? Do internal links affect search rankings, and if so, how can you best optimize them for SEO? That is what we will explore by diving into Google Search Central, patents, tweets, and office hour videos. The Claim: Internal Links As A Ranking [...]
Written by Kristi Hines - In this age of online reviews, your brand’s reputation is paramount. Before visiting a business, 63.6% of consumers check Google reviews. And 35% of people ranked “trust in brand” as one of their top reasons for choosing a retailer. Because a bad review can cost you sales and a negative reputation can be disastrous, reputation [...]
Written by Kristi Hines - Do social signals affect search rankings? In a world of ever-evolving social networks and platforms, can engagement on one social network over another help you get better visibility in Google search engine results? Let’s explore social signals as a Google ranking factor to determine their effect on search rankings. Read more about ranking factors in [...]
Written by Kristi Hines - If your target audience speaks different languages, offering your website content in multiple languages would make sense to provide a better user experience. But does offering different languages on your website affect organic search rankings? Can the way you organize your localized pages affect organic search rankings? The Claim: Language As A Ranking Factor Your [...]
Written by Kristi Hines - While most professionals strive to write the highest quality content possible, spelling and grammatical mistakes happen. But what happens when you publish those mistakes? Will search engines be less likely to rank you higher in search results thanks to those mistakes? The Claim: Spelling & Grammar As Ranking Factors Understandably, many marketing professionals see spelling [...]
Written by Kristi Hines - According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S. will spend $80.6 million on social media advertising in 2022. This makes sense considering that 4.62 billion people worldwide use social media. Specifically, 26.3% use [...]
Written by Kristi Hines - Have you ever tried to read something only to be put off by its difficulty? It happens to everyone, even the best educated and well-read people. Personally, I’ve tried to tackle “Moby-Dick” on three separate occasions, only to abandon it not long after the Pequod sets out on its ill-fated voyage. Despite being acclaimed as [...]