Written by Ludwig Makhyan - SaaS is all around us. Two decades ago, who would have imagined that instead of owning Microsoft Word, you would pay for it monthly? Streaming services and even marketing tools rely on the SaaS business model. However, while there’s a consumer-level SaaS that we all know about, there’s also enterprise-level SaaS. Enterprise solutions offer greater [...]

Written by Ludwig Makhyan - Measuring success in website performance is a tricky task for small business owners. It can be easy to apply the same approach that works when evaluating viability throughout a company. Black and white, hard and fast numbers. Results. The truth of website performance is more of a multilayered exploration of RUM (Real User Measurements) within [...]

Written by Ludwig Makhyan - Smartphones put the world at our fingertips. People have questions that need answering and services or products they need. All of these things are just a search away and now, we’ve seen a cosmic shift to voice search. Statistically, voice isn’t something that enterprise marketers can ignore because: 33% of people in the U.S. use [...]