Written by Manick Bhan - Nothing is more frustrating than a slow website. Slow load times disrupt the overall user experience and have negative impacts on the conversion potential of your landing pages. From an SEO perspective, Google is less likely to promote webpages that take too long to load. Yes, site speed is a ranking factor, so taking the [...]
Written by Manick Bhan - Every brand wants to be considered a thought leader, but fewer can define what actually qualifies as thought leadership. When done correctly, thought leadership marketing can help your business maintain authority in your industry. But it is an earned strategy. Your content marketing teams should only pursue thought leadership if your brand has the successes, [...]
Written by Manick Bhan - Earning new customers is vital to the growth of any small business, and leveraging marketing strategies is the most effective way to accomplish that goal. However, small business owners often have to wear multiple hats to keep their business running. This can result in their marketing strategy falling to the wayside as they focus on [...]
Written by Manick Bhan - Over the years, search engines like Google have utilized semantic analysis to more deeply understand human language and provide users with more relevant search results. For this reason, a single-keyword approach to SEO is no longer sufficient. Instead, semantic SEO considers the deep learning and natural language processing algorithms that Google relies on. Site owners [...]
When it comes to driving motivated traffic to your Shopify store, no other digital marketing strategy is as affordable or impactful as SEO.For e-commerce retailers, taking the time to ensure your web pages are properly optimized can help increase your organic traffic, meaning more potential customers browsing your products.Unlike Google Ads or social media advertising, SEO strategies can drive site [...]
Writing is already hard enough, but writing with the goal of ranking in Google requires even more strategic planning.Successful SEO copywriters consider what users want, and how search engines actually work, throughout their writing process.For those site owners who want to grow their visibility through content, understanding SEO copywriting is the right place to start.What Is SEO Copywriting?SEO copywriting is [...]
Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year.This collection was curated by our editorial team based on each article’s performance, utility, quality, and the value created for you, our readers.Each day until December 24th, we’ll repost one of the best columns [...]
Nobody likes a slow website. When a webpage takes too long to load, not only does Google take notice but users tend to move on and find another page that will answer their questions faster.Slow page speed deters users from staying on your website regardless of how they find you – whether through organic search, paid advertising, or a referral [...]
Enterprise-level websites often have hundreds to thousands of landing pages. With so much content for Google to crawl, index, and rank, an enterprise SEO plan can be easily derailed.Add in the multiple stakeholders that are involved in strategizing, executing, and communicating an enterprise SEO plan, and figuring out what went wrong can be a huge process.But it doesn’t have to [...]