Written by Matt Bertram - Competitor analysis is often the first place new businesses turn for market and keyword research. However, many new businesses struggle to gain much value from competitor analysis because they often don’t track the correct variables or understand how to interpret their data. Fortunately, visualizing competitive analysis results into readable charts, graphs, and maps offers marketers [...]
Written by Matt Bertram - One area many agencies lack overall, especially in local SEO, is reporting. Unlike enterprise and international businesses with C-level executives and shareholders, many local businesses only care about getting more foot traffic in their doors. So by simplifying our approach and focusing on reporting only highly relevant data, agencies can better serve local businesses and [...]
Written by Matt Bertram - Historically, the tension between chief financial officers (CFOs) and marketing heads has often resulted from misalignment around long-term vs. short-term goals. While CFOs are required to submit quarterly financial reports to shareholders, marketers are more often fixed on long-term objectives, such as brand value – which can be abstract. Thankfully, the role of the CFO [...]
Written by Matt Bertram - Plumbers and other tradespeople are essential in modern society, yet they face one huge barrier to entering new markets: Peeling away customers from the competition. Many homeowners have established relationships with plumbers and contractors, making breaking into certain markets difficult. Thankfully, plumbers have ways to excel in a new market, particularly when capturing new homeowners [...]
Written by Matt Bertram - This Ask an SEO question comes from Dan from Melbourne, who wrote in: “What is the best site structure for a content/news-based website that wants to be international but also country-specific? E.g., You want some content to be shared to the U.S., U.K., Australia, Hong Kong, and Singapore, but then some separate content that is [...]
The SEO landscape is constantly changing, and so is on-page SEO. As a result, we now have to think beyond just the title and meta description to optimize our pages for major search engines.There are several different elements and aspects that you can focus on. Ideally, you’ll have a comprehensive on-page SEO strategy that encompasses the best practices and innovative [...]