About Matt Bertram

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So far Matt Bertram has created 6 blog entries.
22 11, 2022

What Is It & How To Do It

2022-11-22T20:15:35+11:00November 22nd, 2022|Search Engine Journal|

Written by Matt Bertram - Competitor analysis is often the first place new businesses turn for market and keyword research. However, many new businesses struggle to gain much value from competitor analysis because they often don’t track the correct variables or understand how to interpret their data. Fortunately, visualizing competitive analysis results into readable charts, graphs, and maps offers marketers [...]

7 10, 2022

7 Tips For Better Local SEO Reporting

2022-10-07T00:45:47+11:00October 7th, 2022|Search Engine Journal|

Written by Matt Bertram - One area many agencies lack overall, especially in local SEO, is reporting. Unlike enterprise and international businesses with C-level executives and shareholders, many local businesses only care about getting more foot traffic in their doors. So by simplifying our approach and focusing on reporting only highly relevant data, agencies can better serve local businesses and [...]

17 08, 2022

Tips To Improve Your Relationship

2022-08-17T22:45:52+10:00August 17th, 2022|Search Engine Journal|

Written by Matt Bertram - Historically, the tension between chief financial officers (CFOs) and marketing heads has often resulted from misalignment around long-term vs. short-term goals. While CFOs are required to submit quarterly financial reports to shareholders, marketers are more often fixed on long-term objectives, such as brand value – which can be abstract. Thankfully, the role of the CFO [...]

28 07, 2022

Local SEO Strategies For Plumbers And Other Trades

2022-07-28T01:33:17+10:00July 28th, 2022|Search Engine Journal|

Written by Matt Bertram - Plumbers and other tradespeople are essential in modern society, yet they face one huge barrier to entering new markets: Peeling away customers from the competition. Many homeowners have established relationships with plumbers and contractors, making breaking into certain markets difficult. Thankfully, plumbers have ways to excel in a new market, particularly when capturing new homeowners [...]

3 06, 2022

How Do I Structure A Global Site With Country-Specific Content?

2022-06-03T21:45:45+10:00June 3rd, 2022|Search Engine Journal|

Written by Matt Bertram - This Ask an SEO question comes from Dan from Melbourne, who wrote in: “What is the best site structure for a content/news-based website that wants to be international but also country-specific? E.g., You want some content to be shared to the U.S., U.K., Australia, Hong Kong, and Singapore, but then some separate content that is [...]

4 01, 2022

5 On-Page SEO Factors To Check In Underperforming Content

2022-01-04T00:45:52+11:00January 4th, 2022|Search Engine Journal|

The SEO landscape is constantly changing, and so is on-page SEO. As a result, we now have to think beyond just the title and meta description to optimize our pages for major search engines.There are several different elements and aspects that you can focus on. Ideally, you’ll have a comprehensive on-page SEO strategy that encompasses the best practices and innovative [...]

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