About Paddy Moogan

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So far Paddy Moogan has created 2 blog entries.
21 10, 2021

3 Key Types of Link Building Metrics & How To Use Them Successfully

2021-10-21T00:45:19+11:00October 21st, 2021|Search Engine Journal|

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – Department store mogul John WanamakerIt goes without saying that Wanamaker didn’t have a Google Analytics account to check to see how his ads were performing.The Internet has ushered us into an era where many believe that everything can (and should) be measured [...]

18 08, 2021

4 Signs That Link Building Isn’t Right for Your Business

2021-08-18T23:45:31+10:00August 18th, 2021|Search Engine Journal|

Link building isn’t right for every single business.It feels a little weird to say it, especially as someone who has practiced link building for nearly 20 years and wrote an entire book on it!But it’s true.More specifically, link building may not be the best investment for a business when it comes to digital marketing spend.After all, our job is to [...]

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