Written by Paddy Moogan - A huge part of the link building process is outreach. This is the step where you approach other websites and see if they will link to you. They may link to you for a range of reasons such as you’ve created a great piece of content or you’ve told them about a broken link and [...]

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – Department store mogul John WanamakerIt goes without saying that Wanamaker didn’t have a Google Analytics account to check to see how his ads were performing.The Internet has ushered us into an era where many believe that everything can (and should) be measured [...]

Link building isn’t right for every single business.It feels a little weird to say it, especially as someone who has practiced link building for nearly 20 years and wrote an entire book on it!But it’s true.More specifically, link building may not be the best investment for a business when it comes to digital marketing spend.After all, our job is to [...]