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So far Shannon Phelps has created 7 blog entries.
1 12, 2022

How To Form A Successful Content Strategy

2022-12-03T19:27:07+11:00December 1st, 2022|Search Engine Journal|

Written by Shannon Phelps - As a financial service business, you’re facing a unique set of challenges when it comes to creating content. Finance isn’t a particularly glamorous or entertaining subject to write about, which can make it tough to engage your readers. There are heavy regulations and strict guidelines in Google results that limit what you can say, as [...]

18 11, 2022

Key Insights That Agency SEO Professionals Should Know

2022-11-18T08:00:29+11:00November 18th, 2022|Search Engine Journal|

Written by Shannon Phelps - When planning your agency’s SEO strategy, context is everything. That’s why if you’re looking to outperform your competition in 2023, it’s essential to be armed with the latest data to inform your decisions. The more you know about the current state of the SEO industry, the easier it is to stay on top of trends [...]

18 11, 2022

Key Insights To Inform Your 2023 Strategy

2022-11-18T07:00:44+11:00November 18th, 2022|Search Engine Journal|

Written by Shannon Phelps - The future looks bright for in-house SEO professionals, despite coming out of a long period of uncertainty with frequent algorithm changes and layoffs. Recent trends show that businesses are increasingly looking to integrate SEO into their broader marketing efforts, and in-house SEO pros are commanding competitive salaries. But that doesn’t mean the industry is without [...]

8 11, 2022

The Biggest PPC Trends Of 2023, According To 22 Experts [Ebook]

2022-11-08T18:47:06+11:00November 8th, 2022|Search Engine Journal|

Written by Shannon Phelps - Ready to take your PPC strategy to the next level in 2023? Your first step is staying up-to-date on the most important PPC trends. This ebook is filled with the insights you need to succeed in pay-per-click advertising next year. We interviewed 22 top PPC marketing experts to learn what trends in 2023 will have [...]

11 10, 2022

Reduce The Risk, Maximize The Reward

2022-10-11T16:00:53+11:00October 11th, 2022|Search Engine Journal|

Written by Shannon Phelps - Using link building as part of your SEO strategy can be a roll of the dice. Links are undeniably valuable for achieving higher rankings and search visibility. However, as Google cracks down more and more on practices deemed as spam, the risks of link building are just as great. Though it remains an important ranking [...]

5 10, 2022

Google’s Helpful Content & Core Updates [Webinar]

2022-10-05T16:00:42+11:00October 5th, 2022|Search Engine Journal|

Written by Shannon Phelps - Google recently rolled out a new core update and the Helpful Content update. But what does that mean for your business? How can you tweak your content and SEO strategies so that they properly align with the latest algorithm changes? With Google now prioritizing user experience, it’s important to publish content that’s helpful to humans [...]

29 09, 2022

Content Marketing For Law Firms: Increase Reach & Rankings

2022-09-29T15:00:32+10:00September 29th, 2022|Search Engine Journal|

Written by Shannon Phelps - If you’re looking to drive web traffic and generate leads for your law firm, content marketing is the answer. But how do you reach your target audience, especially with your uniquely competitive search results and strict industry regulations for legal businesses? When it comes to serving legal information to users, Google holds websites like yours [...]

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