About Stephen Watts

This author has not yet filled in any details.
So far Stephen Watts has created 3 blog entries.
19 05, 2022

Using The Jobs To Be Done (JTBD) Framework For SEO Content

2022-05-19T23:45:27+10:00May 19th, 2022|Search Engine Journal|

Written by Stephen Watts - The Jobs to be Done (JTBD) framework, also known as Jobs Theory, is a method of analysis used to support innovation in product development and marketing. JTBD has existed in various forms since at least the 1980s with Don Norman’s famous book, The Design of Everyday Things. It was popularized in the 2000s by Clayton [...]

21 01, 2022

Web Team Project Prioritization Frameworks To Set SEO Up For Success

2022-01-21T23:45:00+11:00January 21st, 2022|Search Engine Journal|

Corporate web teams are often overloaded with a combination of one-off change requests and large projects.Teams are forced to find a balance between requests coming from other stakeholders in the business and their own internal web team initiatives.This state of affairs can create tremendous unnecessary stress and lead to unnecessary work. It can make it difficult to get the right [...]

14 07, 2021

When (& When Not) to Write Meta Descriptions

2021-07-14T22:40:19+10:00July 14th, 2021|Search Engine Journal|

A lot of old-school SEO discussion was spent on meta descriptions – length, content, use of keywords, and more.Now, the question is – are meta descriptions still important? And does changing your meta descriptions affect SEO?You’ve run a site audit with a crawl using your favorite SEO tool. All seemed well, but then you’re alerted to the fact that hundreds, thousands, [...]

Go to Top