Written by Stephen Watts - The Jobs to be Done (JTBD) framework, also known as Jobs Theory, is a method of analysis used to support innovation in product development and marketing. JTBD has existed in various forms since at least the 1980s with Don Norman’s famous book, The Design of Everyday Things. It was popularized in the 2000s by Clayton [...]

Corporate web teams are often overloaded with a combination of one-off change requests and large projects.Teams are forced to find a balance between requests coming from other stakeholders in the business and their own internal web team initiatives.This state of affairs can create tremendous unnecessary stress and lead to unnecessary work. It can make it difficult to get the right [...]

A lot of old-school SEO discussion was spent on meta descriptions – length, content, use of keywords, and more.Now, the question is – are meta descriptions still important? And does changing your meta descriptions affect SEO?You’ve run a site audit with a crawl using your favorite SEO tool. All seemed well, but then you’re alerted to the fact that hundreds, thousands, [...]