Written by Wilson Lau - The customer journey involves multiple interactions between the customer and the merchant or service provider. We call each interaction in the customer journey a touch point. According to Salesforce.com, it takes, on average, six to eight touches to generate a lead in the B2B space. The number of touchpoints is even higher for a customer [...]

Written by Wilson Lau - Search engine optimization (SEO) is a marketing practice for increasing a website’s organic traffic through search engines. It consists of techniques in four key areas: keyword and content, technical SEO, on-site SEO, and off-site SEO. These four areas are typically considered the four pillars of SEO. They work together to help a website rank well [...]

Written by Wilson Lau - Although the Metaverse’s infrastructure is still being set up, companies and brands are jumping on the opportunity to join this new world. So if they are on board, how close are we to bringing the metaverse into full reality? We’ve seen many changes in our society over the last few years, but nothing holds the [...]