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Written by - Client relationships are the foundation of any business. Whether you’re creating content or delivering products, you must communicate with your audience to meet their needs. One way to strengthen client relationships is by working together during project development. Instead of explaining your progress, show them using client portal software.Client portal software gives you and your customers access [...]
Written by Jenny Abouobaia - Public relations has always been a critical factor in building a brand, and it is no different in today’s digital society. Times have simply moved from billboards and press comments outside office buildings to creative digital campaigns and quotes in key online publications.The best part? Digital PR and SEO go together like peanut butter and [...]
Written by - What Is Dental SEO? Dental SEO (search engine optimization) is the act of organically improving your website to make your dental practice more visible on search engines. This can be helpful for those who are: General dentists Orthodontists Pediatric dentists Periodontists Prosthodontist Oral surgeons EndodontistsInstead of paying for ads, you can optimize parts of your website and attract traffic [...]
Written by Natasha Prayag - 30-second summary: Keep the title concise with meaningful rather than fluffy word (5 to 12 words) High-priority words should be placed at the start of the title which should be less than 70 characters in length Do not use any single word more than twice Use keyword phrases in the precise way they are searched [...]
Written by Michael Transon - While nothing is guaranteed in the business world, the current economic uncertainty has companies scrutinizing their bottom line, and pressuring marketing teams to produce outsized results with scaled-down resources. So, how do you navigate the changing economic landscape and protect your lead pipeline? First, let us talk about why marketing matters in a turbulent economic [...]
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Written by - With eCommerce, social media, and online shopping options becoming more and more available and attractive to the everyday consumer, it’s no wonder that digital marketing is becoming a growing, booming industry. But there are so many different types of marketing available and numerous agencies that specialize in providing them. So how do you know which marketing style is [...]
Written by - Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we're suggesting you start here or request a demo of SplitSignal. First, we asked our Twitter followers to vote:Here’s what other SEO professionals have to share about this test:Husnain Murtaza, Digital Marketing Specialist at Intelligent Outsource:Without any second thought, I’ll go for 2nd [...]
Written by Phil Nottingham - Google and Bing offer unique methods of video discovery, through https://google.com/video and https://bing.com/videos respectively. However, the way they discover, rank and present videos are very different. In this post, we’ll break down the ways in which the two platforms differ. And we’ll discuss what you need to do to make your videos well optimized for [...]
Written by Si Quan Ong - Google aims to rank the most relevant results for searchers. So if your content isn’t relevant, it won’t rank.But relevance isn’t just about including your keyword a bunch of times. In fact, it isn’t about that at all.In this guide, you’ll learn how to create relevant content that Google wants to rank.How does Google determine the relevance [...]
Written by Anthony DiMoro - 30-second summary: The content creator economy has created the influencer marketing boom which has been accelerated and growth heavy However, bubbling under the surface is a growing climate of inflated risk, unstable ROI, and a shooing-away of vital practices in lieu of, what can be perceived as, a “faster track” to success Influencer and CEO [...]