Written by - Google has a suite of free tools, tests, and reports to help site owners and SEO professionals analyze and improve their website’s search performance.We’ll cover the eight best Google SEO tools so you know what they do and how and why to use them. 1. Google Search Console for Technical SEOGoogle Search Console (GSC) is a free SEO [...]
Written by Edwin Toonen - Hot on the heels of our AI release comes Yoast SEO 21.2. Always committed to helping businesses grow and attract more traffic, this new release is packed with enhancements and fixes to improve your experience and site’s SEO. Find out more! What’s new? The update to our sidebar is particularly interesting in the 21.2 release [...]
Written by Bill Widmer - A lead generation website captures information from potential customers (i.e., leads).This often includes their name, email address, and phone number—but it can also include things like how much money they make, where they live, and more.While an entire website can be dedicated to this purpose, a single page (aka a landing page) within a broader website [...]
Written by - What Is Evergreen Content?Evergreen content is continually relevant to readers over an extended period of time—often several years. It typically addresses common problems or questions many people have. And it doesn’t need frequent updates to remain relevant. For example, a blog post about “how to write a book” is evergreen. The information doesn’t change and it’s a topic people [...]
Written by - Content mills, also known as content farms, are companies that use freelance writers to produce high volumes of content for clients. Mills offer a wide range of written content to help clients looking to build awareness, generate leads, increase sales, or rank well in search engines.For clients, content mills help them keep up with the demand for [...]
Written by Mateusz Makosiewicz - SEO monitoring is about regularly checking your SEO performance and making sure your website is free from major technical issues.Monitoring key aspects of SEO is important because it allows you to react to things that can impact your visibility in search engines, such as declining keyword rankings. This article will help you understand what’s worth monitoring [...]
Written by - If you’ve been thinking of leveraging YouTube creators to achieve next-level brand awareness, you’re in good company.After Instagram, YouTube is the second most popular platform for influencer marketing. Compared to traditional celebrity partnerships, collaborations with social media content creators have been 4x more effective.And according to Google, they have equal influence in guiding purchase decisions.From research to [...]
Written by Mateusz Makosiewicz - What sets B2B SaaS marketing apart from its B2C counterpart is the length of the buyer’s journey.A buyer’s journey consists of the steps that a customer takes in order to purchase a product or a service. It’s everything from discovering the brand to comparing with competitors, checking the pricing page, chatting with sales, and so on. B2C [...]
Written by Jenny Abouobaia - Monitoring your website traffic is one of the best ways to make data-driven decisions on how effectively your marketing campaigns and messaging work.Moreover, checking out your competitors’ website traffic can help you identify areas for improvement on your own site. In this article, we will look at the top eight traffic analysis tools, what we like about [...]
Written by - Meta keywords are specific meta tags located in the HTML head section of a webpage containing a list of keywords that represent the content of the page for search engines. However, they are now largely disregarded by most major search engines due to misuse.The meta tag is placed in the <head> section of your webpage. And looks [...]