Written by - What Is a Target Audience?A target audience is a specific group of people most likely to be interested in your products or services.They share common demographic and psychographic traits. Like age, gender, income, interests, challenges, and goals.For example, a target audience for a high-end fashion brand might be affluent women between the ages 25 and 40 who [...]
Written by Camille Cunningham - Today, we’re very excited to be releasing Yoast SEO 20.4. With this release, we’re bringing our crawl optimization feature to Yoast SEO Free. With this feature, you can improve your SEO and reduce your carbon footprint with just a few clicks. This blog post will tell you about this feature and why we’ve brought it [...]
Written by Si Quan Ong - If you want traffic coming to your website, you need website content—but not just any content.Specifically, you need website content that: Ranks on Google – You need a way for people to discover your content. Google’s your best bet: 53.3% of all website traffic comes from organic search. Engages your audience – Your target reader should [...]
Written by - Product pages are webpages designed to sell products online. They typically include an image, description, price, and “Add to Cart” button.But a lot more strategy goes into the best product pages.Check out 17 inspiring product page examples (in no particular order). We’ve included top brands like Amazon, Apple, and Nike so you can learn what the best [...]
Written by Camille Cunningham - A “404 error” page is an essential part of any website. It informs your users the page they requested had been moved or changed. Do you need to pay attention to your 404 page and give it some love? Absolutely yes! In this post, we’ll go through the dos and don’ts of a 404 page [...]
Written by Chris Haines - Understanding your competitors’ marketing activity is important if you want to beat them. But how exactly can you view and track their activities?It’s simple—you can use a tool like Ahrefs to find out.1. Identify your organic competitors If you want to get an overview of the organic search competition in your industry, the first step is to [...]
Written by - What Is a Pillar Page?Pillar pages, or pillar posts, are pieces of content that serve as the cornerstone of a topic cluster. They provide a comprehensive overview of a broad topic and link to related content pieces.For example, say you want to create a topic cluster on SEO. Your pillar page could be a complete article covering SEO [...]
Written by Joshua Hardwick - If you’re looking to build more backlinks to your website, checking how your competitors built and earned their backlinks is a good starting point.That’s because understanding how they got links can help inform your link building strategy. In this post, you’ll learn how to find, replicate, and learn from your competitors’ backlinks.How to find your competitors’ [...]
Written by Ann Smarty - 30-second summary: Send emails manually to be able to build longer-lasting relationships with your recipients Set up your email signature to make your emails look professional Track email opens to be able to tell which emails were never seen Create an effective follow-up strategy (which includes Twitter) Organize your email campaigns using labels Email fatigue [...]
Written by Mateusz Makosiewicz - Separating input and output KPIs is a concept rarely used in content marketing. But when applied, it gives a better understanding of what resources to focus on in order to achieve the desired results.For this concept to work, selecting which KPIs to monitor carefully is essential. Here are a few input and output KPI ideas [...]