Written by - Before you start: what do you know about SEO split-testing? If you're unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we suggest you start here or request a demo. First, we asked our Twitter followers to vote:Here's what other SEO professionals have to share about this test:Bostjan Tanko, SEO Specialist at APOLLO Insurance In my opinion, an [...]
Written by Si Quan Ong - Not every page on your website will earn you backlinks.That is one of the many reasons why link building is hard. Pages need links to rank. Yet not all pages will earn them.But there is a certain type of page you can create that will naturally earn links better than others. In the SEO world, we [...]
Written by - Content marketing might seem like an ambitious strategy for a small business. But the numbers tell us it really is effective, no matter the size of your organization.In this guide, we’ll hear from various content marketing experts working with small businesses. We’ll also take a look at how to create and distribute effective content—based on research-baked data [...]
Written by - Imagine you’re a coffee shop owner—let’s call it “Sunrise Joe.”You just opened, even though coffee joints seem to be on every corner. The grand opening was thriving and full of new customers and coffee lovers. You gained a few followers on the social media channels you have set up. And yet, as time goes on, you notice many [...]
Written by Si Quan Ong - Internet marketing can seem quite daunting and complicated. There are so many possibilities. But which strategies should you start with?To help answer that, we’ve dissected internet marketing into its most basic strategies. We’ve also simplified them so you can get started right away.In this article, we’ll cover 11 internet marketing strategies that work:Search engine optimizationContent marketingPPC marketingEmail marketingAffiliate [...]
Written by Edwin Toonen - We’re launching an updated first-time experience for new Yoast SEO users. In Yoast SEO 18.9, we’re making it easier for users to set up the essentials that search engines need to make sense of your site. The first-time configuration takes you by the hand and guides you in properly setting everything up. A new first-time [...]
Written by Michal Pecánek - SEO ROI (return on investment) estimates the business value of all SEO activities in contrast to their cost. It’s one of the most common topics any SEO consultant or manager has to address when it comes to allocating marketing budgets and resources.In its essence, calculating ROI is quite easy and straightforward. But in SEO, there are [...]
Written by - What Is SERP Volatility?Volatility is defined as a liability to change, often unpredictably and for the worse. SERP volatility (search engine results page volatility) measures the overall amount of change happening to search engine results.For SEOs, volatility is synonymous with stress and anxiety. A feeling that at any moment, all of your hard work could be in vain, [...]
Written by Mateusz Makosiewicz - When a visitor becomes a lead, they are a step closer to becoming a customer. That’s because a lead’s contact information allows you to start a direct conversation with them about something they are potentially interested in.Here are 17 ideas that can help you convert visitors into leads. I’ll also cover tips on finding topics for [...]
Written by - The ability to get SEO results fast gives you a competitive edge whether you do SEO in-house or as an agency partner. But, like many SEO managers, you may sometimes feel frustrated by factors that slow you down or can seem out of your control.The great news is that there is much you can do to influence [...]