Across search engines, there’s only one thing that’s constant - change. Google’s ever-changing SERPs are both offering opportunities (and causing frustration) to SEO and marketing professionals. If you want to understand your own rankings and see what's behind your ups and downs, checking what’s going on across the SERP landscape is an absolute must. And it’s not a one-time job. [...]
Few mainstream brands are as fascinating SEO-wise as Wise.Formerly known as TransferWise, this fintech company offering multi-currency accounts and quick international money transfers with fair fees currently gets an estimated 6.4 million organic visits per month:That’s especially impressive considering they moved domains in early 2021—a migration so well-executed that it made waves in the SEO community. Add to this that they [...]
Whether you’re building your first business or running one for years, social media advertising can be a powerful boost to your marketing strategy. If you’re new to running Instagram ads, understanding how to manage your ads is crucial for a successful campaign. Instagram advertising can increase your brand awareness and online sales while promoting specific products and key lines. Here’s [...]
Squarespace’s easy-to-use design has become popular with people interested in building and maintaining their website without an advanced CMS, such as WordPress or Joomla. However, as with any website, it’s important to consider your SEO strategy when developing your Squarespace site. What is Squarespace? Squarespace is a website builder, CMS, blogging platform, and hosting service. As a tool, it offers [...]
Willemien Hallebeek Willemien is the Manager Content of yoast.com. She loves creating user-friendly content and making it easy to find for people and search engines. Sports and fitness SEO is a really tough game. You’ll need to work hard to get those pages ranking (and keep them there). Plus, you probably need to think about how to turn those online [...]
You use a call to action to encourage your users to take action or respond to your content. To make sales, you want people to take the next step once they have consumed your content; that next step may be buying your products or service, signing up to your newsletter, or subscribing to your Youtube. We’ve included 10 call to [...]
SEO is about much more than placing the right keywords into a page’s site copy; there’s plenty of behind-the-scenes factors that you need to take into consideration, too, that can directly impact your ranking potential. This is where a technical SEO audit comes into play. Without a technical audit, it’s like planning a once-in-a-lifetime cross-country roadtrip without checking that the [...]
30-second summary: Keyword research is at the heart of understanding where your business stands and what your end-users expect Surveying or monitoring your analytics is a great way of listening to your customers or readers for effective content ideas Seasonality is a great way to find fresh content ideas by finding angles where your primary topic overlaps with seasonal interests [...]
Where should you start with technical SEO?Technical SEO work ensures that the time you’ve spent on on- and off-page SEO pays off — if a website can’t be crawled and indexed, the content on that site can’t rank no matter how high-quality or link-worthy it is. For that reason, SEO pros know that a comprehensive search marketing strategy should include [...]
LIVE PREVIEWBUY FOR $20 Smart Market Widgets is WordPress plugin containing 5 widgets, using Envato API to get information about files available on all Envato Marketplaces and display them in the website sidebars using different methods and styling. Links generated by the plugin support adding of referrer username for earning affiliate commission from new signups on any of Envato Marketplace [...]