Marieke van de Rakt Marieke van de Rakt is the CEO of Yoast. Her main focus is on growing the company. She is really passionate about maintaining open and friendly company culture. Marieke is also heavily involved in the marketing of Yoast and with Yoast SEO Academy: the online courses platform. There’s a new Yoast SEO academy course on its [...]
Discover the global online shopping landscape with global data from mobile apps, web, and mobile web. 2020 was full of talk about the inevitable digitalization of our lives - from education to online museum tours and theatre plays. There were also many firsts, including people who’d never think of doing online grocery shopping or considered purchasing online apparel unthinkable. So, [...]
30-second summary: Issues with increasing your site’s organic traffic may be attributed to low organic CTRs. Creative title tags helps your site create a positive first impression. Limit your meta description to under 160 characters to avoid truncation. A well-optimized, keyword-rich URL can increase organic CTRs by 45%. Leverage the power of rich results to steal SERP real estate from [...]
30-second summary: A sitemap is one of the technical sides of SEO. A sitemap doesn’t boost your SEO traffic but helps search engines index your web pages faster. It’s very easy to create an XML sitemap and doesn’t require any coding knowledge. Once a sitemap is created, you need to submit it to Google. Through your Google Search Console dashboard, [...]
We know Google has a lot of information about all of us, but how much? If you have a gmail account, you can download all of the data Google has associated with it. When I requested my data in October, the zip file was 13.98GB. That's a lot of information. A study commissioned by an Oracle lobbying group (so, take it with [...]
Keyword research on its own isn't enough to rank your website on the SERPs for the queries that people are searching to find businesses just like yours. It's how you use the keywords you find during this research that drives the growth. This is what's known as a keyword strategy. In this guide, we're going to take a deep dive into [...]
Keyword search volume is a valuable metric in search engine optimization (SEO). It refers to the number of times a specific keyword is searched for in a specific time frame. Whether you’re building a new website, crafting a pay-per-click (PPC) marketing campaign for your Google AdWords account, or doing keyword research to draw more organic traffic to your existing website [...]
Latent Semantic Indexing, or LSI, keywords are a point of contention within the SEO community. It’s easy to get confused about what these are and whether they’re something that actually helps your website to rank higher on Google or not. There’s no denying that there are an awful lot of misconceptions about these and the claims that are made about them. We [...]
It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month? Well, for us at Tao Digital Marketing, our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in [...]
Content marketing helps you attract, engage, convert, and retain customers you may not reach otherwise. And it’s never been more popular—if you’re not doing it, chances are your competitors already areThis guide helps you understand what content marketing is, how to explain its benefits to your marketing peers, and how to get started. We also included ideas and advice from 15 content [...]