Google Sheets is a powerful (and free) cloud-based tool that allows us to organize data effectively and efficiently. The secret to taking full advantage of everything Google Sheets has to offer is tapping into its extensive list of formulas. Without a set of proficient formulas at the ready, you could spend hours sorting, splitting, merging, adding, deleting, and searching for [...]
Needless to say, we're facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we're left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the [...]
Share of voice (SOV) is traditionally a measure of your advertising share compared to competitors. However, with most brands now fighting for visibility on organic channels like social and search, we can broaden that definition to how visible your brand is in the market.The formula to calculate share of voice is:SOV = Brand visibility value / Total market visibility value… [...]
Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast. He's a digital marketer, developer and an Open Source fanatic. I’m happy to welcome two new members to team Yoast, who will spend their time making WordPress core better. Justin Ahinon and Ari Stathopoulos are both joining our ranks. This means they’ll have even more [...]
Michiel Heijmans Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do! Whether you’re a blogger or write articles for an online magazine or newspaper, chances are you’ll find yourself asking whether your article needs an image or not. The answer [...]
This year's MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we'd done before. MozCon Virtual was a delightful journey into the unknown. Just a few of the practical lessons we learned: And while it [...]
30-second summary: Brands and marketers are always on the lookout for platforms, strategies, and ways to grow their presence and business. When platforms like Facebook and Instagram show signs of saturation in terms of organic reach, LinkedIn saves the day. However, in a crowd of 30 million company pages, to stand out and grow your brand is undoubtedly a tedious [...]
30-second summary: Performance marketing is growing strong and the idea of thinking of the future along with emerging technologies that can supercharge your campaigns sounds exciting. The applied use of AI in marketing is a common challenge for many brands. As consumer behaviors are changing and new technologies emerge, it’s critical for marketers to explore the different benefits of integrating [...]
There is no disagreeing that Google is the most dominant search engine for internet users in most parts of the world. Recent studies show that Google has an 88% share of the market for desktop and mobile searches in the U.S., and there is no sign of this changing. Image Credit: Statcounter At this level of market share, about 70,000 searches being [...]
You and your agency team can be great at getting things done and handling any kind of SEO and marketing tasks. However, it’s a totally different question when it comes to selling your skills - and this is where a lot of agencies fail. So, what matters most to the potential client in a sales pitch? To find out, we [...]