Written by Amy Lees - Search has come a long way since its early beginnings. Altavista and AskJeeves are long gone, and most of us can’t imagine a world without Google these days. But search continues to change. It has always been a work in progress, and it will probably always be that way. And the search engines that we’re [...]
Written by Michael McManus - 30-second summary: Even though it is evident that SEO and PPC are great tools, these two disciplines work in silos In fact, these teams and channels mostly work on their own in silos and are often handled separately Accenture Song’s SEO Manager, Michael McManus discusses how businesses can combine paid and organic SEO to function [...]
Written by - Data-driven marketing allows companies to optimize information about their customers and use it to develop their marketing strategy. The marketing industry has undergone a massive change in recent years, and there is no longer a need to work off assumptions or gut feelings. Marketers today seek information from the most reliable source: Customer data.What Is Data-Driven Marketing? Data-driven marketing is a [...]
Written by - E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.”YMYL stands for “Your Money or Your Life.”Google references both concepts heavily in their Search Quality Rater Guidelines. Which is a document that real people from around the world use to evaluate the effectiveness of search results.In this article, we’ll further define E-A-T and YMYL. And show you how to improve [...]
Written by - What Is SEO Certification?You can earn an SEO certification from education platforms, digital marketing agencies, or other SEO-related businesses. SEO certificates are awarded after you complete the assessment at the end of a specific course.Because there are no university degrees in SEO, certifications are a popular way to prove your knowledge of SEO basics. Especially if you [...]
Written by - What Is Mobile SEO?Mobile SEO is the process of optimizing your site for mobile devices like smartphones and tablets.It requires many of the same best practices as desktop SEO. But people are using mobile devices for search more than ever. So it’s crucial that you prioritize the mobile experience.This includes optimizing site design, content, and more with mobile [...]
Written by Edwin Toonen - At Yoast HQ, we’re doing our part to make your websites run like clockwork. One of the things we’re working on is optimizing our Yoast SEO plugin to use fewer resources. This helps make your site faster and more efficient. In Yoast SEO 19.11, we’re doing this by streamlining your database. Improved SEO data optimization [...]
Written by Michal Pecánek - Starting with SEO can be overwhelming—many technical terms, checklists of tens of tasks to do, learning resources contradicting each other, and the list goes on. I remember when I got into the game.This SEO tutorial should get you on the right track. We’ll go through seven essential steps to help you increase organic traffic and ensure [...]
Written by - Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of SplitSignal. First, we asked our Twitter followers to vote:This time the majority of our followers were wrong. Read further to find out why.Covid-19 has been a part of our life for years. And, unfortunately, it has influenced our [...]
Written by - Due to the increase in online users, businesses increasingly rely on e-marketing (electronic marketing) to support their marketing efforts. E-marketing is often referred to as Online Marketing or Internet Marketing.It’s a useful way for marketers to boost their online presence and engage with their target audience.Let’s cover the definition of e-marketing and how you can use it [...]