Written by Jenny Abouobaia - With organic and paid search making up over 75% of all traffic in the B2B sector alone, it’s clear SEO is far from dead. If you want to start a career in search, you need SEO experience.Of course, the idea of learning any new craft is daunting. For many looking in from the outside, SEO [...]
Written by Bill Widmer - If you want to make the most of your time blogging, choose the right tools because they’ll save you a lot of money and effort.But there are a lot of tools out there—and not all of them are worth it.Well, I’ve been blogging for over a decade and have used hundreds of tools in that time. [...]
Written by - If you’re a site owner using WordPress, chances are you’re already using Yoast SEO to optimize it. But did you know that you can use Yoast to leverage the power of Semrush, without ever needing to leave your site editor?Below, we’ll show you how Semrush and Yoast SEO work together—and how you can use them both to [...]
Written by Edwin Toonen - WordPress is turning 20 years old, and we can’t help but reminisce on all the years so far. Our favorite CMS has come a long way since its beginning, celebrating its 20th anniversary on May 27, 2023. A content management system (CMS) can help its users create a great website, and WordPress is the one [...]
Written by Jenny Abouobaia - When it comes to acquiring high-quality backlinks, SEOs are always looking for new and innovative ways to land killer links that their competitors can’t easily replicate. Event link building is a unique way to do exactly that.Building event links is relatively easy. But it can be difficult for beginners, as it requires an understanding of [...]
Written by - Increasing social media visibility is a key concern for all brands. But, unlike other areas of marketing, there’s no rulebook to follow. In such a quickly evolving digital space, what was best practice just a year ago can seem hopelessly out of date. In 2023, there are two key tactics to boosting your social media visibility: influencer marketing [...]
Written by Edwin Toonen - Here’s another release of our SEO plugin, Yoast SEO 20.8. We’ve improved our SEO analysis in this release and fixed several issues. In Yoast SEO Premium, we’ve added a new column in the post overview to quickly see your posts’ inclusive language scores. Improved language analysis Content is vital for successful SEO. Yoast SEO’s language [...]
Written by Si Quan Ong - Do you want to rank for competitive terms without worrying about potential Google penalties? Then go white hat.In this post, you’ll learn what white hat SEO is, how it compares to black hat SEO, and how to implement a few white hat SEO tactics.White hat SEO refers to the use of SEO strategies, techniques, and [...]
Written by - What Is Organic SEO?Organic search engine optimization (organic SEO) describes actions to improve your search engine rankings without paying for ads. In the search marketing industry, paid search refers to text ads placed through a service like Google Ads, while organic search refers to the non-paid results that appear on a search engine result page (SERP).Here’s an example [...]
Written by - Search engine optimization (SEO) is a valuable marketing tool that drives organic traffic—meaning potential clients—to your website.And getting it right is a must, especially for small business owners and ecommerce sites. If you don’t have a big budget to hire SEO experts, don’t stress.There are plenty of SEO tips and tricks you can implement and easy-to-use tools to [...]