In a Webmaster Central hangout, a publisher asked Google’s John Mueller why their meta description was being rewritten. Mueller’s answer offered a peek into how Google’s algorithm chooses when to rewrite meta descriptions.The question was specifically about a meta description on the home page being rewritten on the Google search results pages (SERPs) for branded search queries. The publisher used [...]
Have you ever struggled to find someone's email address? Spent countless hours crawling the web to try and find even a hint to how you might be able to get in touch? Finding email addresses can be hard; there is no denying that, but this guide is here to help. We have some tips below to help you discover multiple options that [...]
30-second summary: The COVID-19 era dramatically impacted the world, and marketers are scrambling to adjust. If you want to stay on top of what’s going on in the marketing industry, you have to meet people where they are. Founder and CEO of Teknicks, Nick Chasinov, shares three marketing trends that can help businesses meet consumer demand and capitalize on the [...]
Upswing 2.0: A Tale of Business Courage & ReinventionAs we were searching for ways to support agencies navigate uncertainty, Upswing, an established agency with a 1.2 million EUR turnover, was adapting to the late March context with the mix of defense and offense mentioned in recession studies.The agency was losing MRR and the circumstances weren’t too bright, as clients were [...]
If you’re a link builder, you know how tough it can be to persuade other site owners to link to your site with “out-of-the-blue” pitches. This is true even if you have great content or have been building links for years. That’s why the mantra “link building is relationship building” exists. Often, before you build a link, you have to [...]
Often I find myself focusing on specific strategies to perform specific functions.How do I write compelling copy to rank on voice search?What structured data produces easy wins?Things like that.These important questions are often covered here on Search Engine Journal in very useful articles.But it’s important to not just understand what tactics might be working to help you rank. You need to [...]
Here is the harsh truth, if you are not ranking in Google's top 10 results for your target keywords, your website might as well be invisible on Google. According to HubSpot, 75% of searchers never go past the first page of search results — this is why it is so essential to rank on the first page of Google. There are several [...]
Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. An About page [...]
Google’s John Mueller recently advised an SEO not to manually create a sitemap for a large website, and offered more appropriate solutions.This exchange occurred in a Reddit thread on the r/SEO subreddit. An SEO was looking for advice on creating a sitemap for a website with over 2 million products.The thread states:“I have a client in a very technical, industrial [...]
There is an interesting twist in how we think about indexing – and that is rendering.When we think about ranking pages we generally think about indexing. This is to say, we generally think about the point in time when a search engine has:Discovered a page through sitemaps or crawling and has proceeded to then visit the page for indexing.Gathered all [...]
