Search for “tools for SEO” and, among the results, you’ll find “29 best free tools,” “the top [number goes here] SEO tools you should be using,” and many many more headlines following this formula. But if you’re serious about Search Engine Optimization, managing a large enterprise program for a brand, for example, you may be looking for something more substantial [...]
Targeting featured snippets is not a new SEO strategy.For several years now, SEO professionals have shared common best practices used to earn these coveted paragraph, list, or table results.But Google has unveiled a handful of new updates to featured snippets in the past couple of years, which affect which content is selected and how the snippets appear in the search [...]
The death of SEO is a topic that’s been batted around for years but is 2020 the year SEO, an industry with a history dating back more than 25 years, finally kicks the bucket? TikTok, digital PR, voice search – new terms have been coined and new social networks have popped up in the past few years. As industry experts [...]
The first step in fighting a negative SEO campaign is just knowing that you’ve been hit with one.Once you’ve identified that you’re the victim of a negative campaign, you can take steps to remedy the situation; it doesn’t have to be a death sentence for your business.That being said, identifying a negative campaign may be harder than it seems.This article [...]
Google is sending out notices via Google Search Console with “mobile-first indexing issues detected” alerts. In those emails it communicates the issues Google has when it comes to moving that site over to mobile-first indexing. It also says “Google expects to apply mobile-first indexing to all websites in the next six to twelve months.” Mobile-first indexing. Google first introduced mobile-first [...]
Tired of manually weeding through placement reports to exclude inappropriate websites and apps from your display campaigns? So was Dave Rigotti. He’s built a tool called ExclusionSites.com. And it’s about as straightforward as its name. “I’ve spent 15 years managing paid media and running marketing teams,” said Rigotti, “and I am always shocked to see some of the sites and [...]
Google shared a three-step guide on hiring an SEO for businesses who may be doing so for the first time.This advice was provided in the latest episode of Google’s Search for Beginners series on YouTube, which is an extended version of the advice provided in the previous episode.See: Google Recommends Hiring SEOs in New ‘Search for Beginners’ VideoThe benefit of [...]
Google may be cracking down on sites that publish guest posts. There are several reports of unnatural outbound link penalties.Outbound Link PenaltyAn outbound link penalty is a manual action against a website. In this case the publisher relates that Google may have stopped PageRank from flowing from his website.Related: 10 Bad Links That Can Get You Penalized by GoogleGuest Post [...]
Welcome back to the Google News Digest. Once again, we are going to break down the latest news for Google Search, Google Ads, and Google Tools that have taken place in the last two weeks. Key updates include the release of SEO guidelines for AMP stories, changes to the performance requirements for the Google Partner Program, and Google’s removal of 600 apps [...]
Selling on Amazon’s Vendor Central, where you sell your products directly to Amazon, has always been a coveted option for brands and manufacturers wanting their products on Amazon.com.One of the downsides of the Vendor Central platform has been how little data you can access as a Vendor.Getting access to information about sell-through and customer demographics was available but at a [...]
