Google has transcended from being just another search engine.It has become ubiquitous, often used as a transitional verb.If you have any doubts, just Google it!With its ever-evolving algorithms, a dominant online advertising platform, and personalized user experience, Google has amassed a global market share of 87%.No one serves up better search results than Google.At least that’s the common perception.but is [...]
Social media.It’s entertaining, controversial, and widespread.It’s an undeniable part of the modern lifestyle.But social media isn’t only about fascinating vacation photos, late-night chats with your BFFL, and funny GIFs.It’s also a huge business platform.With 3.8 billion users, it’s the perfect place to reach out to your prospects and audience.That is, if you do it right.But a ton of things can [...]
Google is involved in a lawsuit that has the potential to result in the company revealing its long-guarded algorithm secrets.As part of the lawsuit, Google has been given an ultimatum by UK courts to either withdraw evidence to its defence or disclose the details of its search algorithm.Not only would Google have to hand over the details of its algorithm, [...]
If you manage or direct SEO, PPC, content marketing, or social media marketing for an organization in the travel industry, then you already know how hard hotels, airlines, cruise lines, tourism destinations, and online travel agencies (OTAs) have been hit by the coronavirus pandemic.Bad news travels fast.To stay on top of the outbreak’s impact on the business of travel, I [...]
Changes to Google’s image search results over the years, and current best practices, are discussed in a newly uploaded presentation.The presentation was given by Francois Spies, Product Manager for Google Images, at Google’s Webmaster Conference in November.Google just published a batch of videos from the conference so, for most people, this is their first time seeing it.Here’s a recap of [...]
Internal links are arguably one of the most neglected link building tactics in SEO marketing. We are all quick to turn to tactics that will help us build external links (backlinks), but we often underestimate the impact of developing an optimized internal linking strategy. What is internal linking? Internal links are those that point from one page to another on [...]
Research from Google suggests that the correlation between page load times and conversion rates is strong, especially on mobile web pages. One of the simplest changes you can make to your website is limiting the data loaded as a visitor navigates through product listings. If you can identify that pages are loading a lot of third-party Javascript files ahead of [...]
In recent research, Channel Factory, a global technology platform, asked more than 1000 US consumers to share their YouTube activity in the recent weeks of social distancing as a result of the COVID-19. People are flocking to YouTube for uplifting and mood-enhancing content. 80% of respondents go to YouTube to improve their mood. 69% find the platform’s content more uplifting [...]
On this week’s episode of Marketing O’Clock, hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld dive deep into the latest digital marketing news, their distaste for April Fools’ Day, and the national puzzle shortage.Catch up on these top stories:Microsoft Advertising gets a faceliftThe new interface is slowly rolling out to all advertisers and looks eerily similar to another popular [...]
This week, Google Ads was the latest to swiftly address advertisers who may be trying to drive sales by preying on users’ fears amid the pandemic.Their Inappropriate Content policy has been updated, disallowing content that:“…potentially capitalizes on or lacks reasonable sensitivity towards a natural disaster, conflict, death, public health emergency, or other tragic event.”The list of examples of what qualifies [...]
