You don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target. Plus, [...]
Your store is all set up. The problem is that nobody’s visiting your website or buying anything.You’ve heard that a great way to get more customers to your store is by using SEO.But how do you actually rank in the search engines and get more organic traffic?In this guide, you’ll learn a few essential tips for optimizing your Shopify store.Getting started…To get [...]
Google’s John Mueller advises against creating too many pages in multiple lanaguages, unless it’s absolutely necessary.This advice was provided on Reddit in response to a thread in r/TechSEO where someone was looking for help with hreflang.”I have an international site that I’m managing for a client that has pages being indexed for different languages. The problem is that some pages [...]
Google is beta testing a way for sites to highlight licensing information about content that appears in image search results.The changes to image search results include a small badge indicating a particular image is “licensable.” After clicking on the image to expand it, Google will show where the image can be licensed from.A URL to a page that describes the [...]
Google has launched a new structured data element for image license metadata that allows Google Images to show a licensable image label in the search results. The CEPIC, the European picture agency, wrote about this on its blog saying “We are happy to share now that Google Images is releasing a metadata framework through Schema.org for licensable images. Google will [...]
“You can view the rater guidelines as where we want the search algorithm to go,” Ben Gomes, head of search for Google, once explained to CNBC. Gomes’ statement highlights the document’s relationship with Google’s algorithm, yet despite its relevance for publishers and SEOs, the quality rater guidelines (QRG) remain an intimidating resource for many digital marketers.At SMX West in San [...]
Google’s “People also ask” boxes are widely discussed within the SEO industry as they take a lot of SERP real estate while providing little to no organic visibility to the publishers’ sites. That said, “People also ask” listings are probably helpful for Google’s users allowing them to get a better understanding of a topic they are researching. Yet, whether they [...]
New year, new platform!I think we’re all pretty immune to the general announcement of a new advertising option anymore, it’s all about the three follow up questions:How much? (CPC, commission, minimums)What will I get for it? (revenue, sales, volume)Is it worth testing now or waiting? (Because you know you’re going to test it, it’s just a matter of when.)Well, good [...]
Have you always wanted to create your own website? WordPress is the way to go! Whether you want to create your own personal blog, an online store, or a business website – with WordPress, creating your own website is easy as pie. If you know what you’re doing, of course. In this video, we’ll guide you through the steps needed [...]
Bing is in the initial stages of rolling out a modernized version of Bing Webmaster Tools.Releasing first to a select set of users this week, the new Bing Webmaster Tools will be available to all users by the first week of March.In an announcement, the company says the refresh of Bing Webmaster Tools comes as a response to criticism about [...]
