Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast. He's a digital marketer, developer and an Open Source fanatic. It’s here! The official release of WordPress 5.5, a major update stuffed with new features and improvements. Not only does this release come with improvements to the block editor, it also allows you to edit [...]
Not every blog post you publish will rank in search engines. Even if you’ve done keyword research and written great content, it’s not always possible to get things right on your first attempt.For example, we published a post about “what is SEO” in late 2018. It wasn’t a complete failure, but it never ranked higher than the bottom of page one [...]
30-second summary: Value stream management is the practice that helps businesses to determine the value of the software development process. By managing value streams, you can improve the flow of value to your SEO agency and monitor the software delivery lifecycle. Mapping value streams will help you improve visibility throughout the whole software development cycle. You can enable value stream [...]
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Optimizing your site structure should be an important aspect of your SEO strategy. A good site structure is of crucial importance for your SEO, as it makes it easier for both [...]
Search Engine Optimization (SEO) has proven to be one of the fundamental building blocks of the digital marketing niche. Almost every online business implements SEO strategies to boost their online visibility and improve search engine rankings. Take into account that approximately half of the web traffic worldwide comes via mobile searches, and your heed automatically shifts towards the all-important domain [...]
Our world changed dramatically in March of 2020 as a new viral threat to our livelihoods took hold in the United States and around the world. Here in the US (at the time of writing this post), COVID-19 has not relented Some industries have been more heavily affected than others. For example, travel and tourism businesses have been hurting far [...]
30-second summary: Content marketing is a tactic 91% of B2B companies use to generate more leads, build customer loyalty, create a subscriber base, and boost sales revenue. For most B2B marketers, this strategy helps them achieve top-of-funnel marketing goals. Let’s face it, developing and distributing white papers, blog articles, videos, and other kinds of content costs time and money. Statistics [...]
Brainstorming is something that many of us have a love-hate relationship with. It is so rewarding when you can come up with an excellent idea that is so exciting that you want to shout aloud and tell the world. But it can just as quickly feel the exact opposite when you are not able to come up with ideas. We are all wired in [...]
Michiel Heijmans Michiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do! Successful positioning adds value to your store and gives you a head start on the competition. Positioning is the art of standing out, distinguishing your business from others in the mind of your audience. [...]
30-second summary: Emotion is a pivotal component of great content. If you have an opportunity to create emotional content, you’re much more likely to be successful. A new Fractl study reveals what emotions are most common in highly-linked-to content in each industry. You should explore what emotions are already prevalent in your industry to gain new ideas and understand what [...]