Written by Debugbear - 30-second summary: Good page speed and user experience help your site stand out in search results The Interaction to Next Paint metric is replacing First Input Delay You can improve make your site respond faster to user input by reducing CPU processing times The Core Web Vitals are a set of metrics that Google has defined [...]
Written by - What if your brand could tap into the audience of an online superstar? Getting your message across to a relevant audience can be priceless. In the past, only big brands could afford celebrity endorsements. Now, with the power and reach of social media, influencer marketing is far more accessible. For just $700, you could get a reach of [...]
Written by Mateusz Makosiewicz - Promoting a product while low on cash—every company goes through this phase.But the good news is you don’t need to spend a ton of money to get your product in front of the right audience.We’ll start with things you can do for a product launch and move on to promotion tactics you can use at any stage. 1. [...]
Written by Edwin Toonen - Just like that, YoastCon 2023 has come and gone. But what fun we had! Months of preparation went into providing visitors, speakers, and sponsors with the best single conference day of the year. YoastCon was a resounding success, with many in-person attendees and more joining our free live stream. In this post, we’ll take a [...]
Written by Si Quan Ong - No matter your line of work, people are searching for your business online.Let’s look at a few reasons why search engine optimization (SEO) is important.Reason 1. Organic search is the primary driver of website trafficLook at these SEO stats:53.3% of all website traffic comes from organic search.92.96% of global traffic comes from Google Search, [...]
Written by - Marketing has long since moved on from a “spray and pray” approach. Today campaigns are often surgically targeted, planned, and tracked, but many marketers aren’t confident about how to measure the effects of their efforts.A recent CMO Survey found that an astonishing 65% of marketers can’t quantitatively demonstrate the impact of their marketing.Image Source Many marketers realize that we [...]
Written by - Do you often find yourself wondering how to keep up on an ever-changing digital landscape?The Searcher’s behaviors are constantly evolving and it can be tough to adapt as a brand that’s so reliant on online performance. There are, however, two reasons you might rest a little easier with this reality: (1) you’re certainly not the only one in [...]
Written by Chris Haines - It can be alarming if your website’s Google rankings drop suddenly.But before you make any changes, it’s important to check certain things first.1. Check for any Google algorithm updatesGoogle’s algorithm updates are among the most common ways your website’s rankings can be negatively impacted.Why is SEO important?Most web traffic comes from Google’s organic results. In [...]
Written by Cindy Paul - Artificial intelligence (AI) is all the rage right now. Some say it’s started a technological revolution, and that AI will change our lives for the better. But generative AI tools are only as good as the data they’re fed. And have we truly considered the implications of a world where people generate content instead of [...]
Written by Chaya Oosterbroek - On May 1st, Kimberley Cole was appointed as General Manager of Newfold Europe, with a key focus of her role on leading Yoast. Since our former CEO Thijs de Valk stepped down, Yoast has been searching for a new business leader. In Kimberley, we found a fantastic person to take on this role. Kimberley joins [...]