Written by Phil Nottingham - Google Search Console is the best data source for tracking the traffic you are getting to video content on your website from Google search, as it provides data directly from Google about the queries actually driving traffic, and can be segmented by video search specifically. In this post, we’ll provide a quick summary of how [...]
Written by Edwin Toonen - Last year, we launched the inclusive language analysis to help you open up your content to a broader audience. It’s been well-received, with thousands of people already using it to help improve their content. The analysis is free for everyone, so try it if you haven’t. In Yoast SEO 19.14, we’re improving the analysis. Why [...]
Written by - So you’ve decided to start your own business. You know what you’re going to sell and to whom. Perhaps you already have a website, or a physical storefront.But what, exactly, makes your brand unique in the eyes of your customers? What makes your brand instantly identifiable?The answer, of course, is brand identity. A strong brand identity is more [...]
Written by - Every business has to grow to stay relevant and competitive. But what growth means to one company can mean something completely different to another. In this post, you’ll learn what business growth is, the different stages of growth, and some tips to expand sustainably.What Is Business Growth?Business growth refers to the point when a company must explore other [...]
Written by - Omnichannel marketing is a marketing strategy that uses multiple channels to improve the customer experience across various touchpoints. The focal point is the customer, and the marketing channels are integrated.When using this approach, marketers provide customers access to products and services across various channels, platforms, and devices.For example, instead of offering customer support only on desktop, you [...]
Written by Camille Cunningham - We often get questions from people asking about the influence of domain names on SEO. Is there any relation at all? Does it help to include keywords like product names in your domain name? Is the influence of domain names different per location? And what’s the use of using more than one domain name for a site? [...]
Written by Joshua Hardwick - Grammarly is a writing assistant. According to our data, its website gets an estimated 22.2M monthly search visits across 2,468 published pages.If Grammarly bought this same traffic via Google Ads, it would cost an estimated $5.1M per month.In this post, I’ll share 11 takeaways from my deep dive into the company’s SEO strategy. 1. 38.6% of its [...]
Written by Kris Jones - 30-second summary: A failing SEO strategy can happen to the best of us No doubt it’s disheartening when your competitors are miles ahead and your business is struggling to bring in new leads Founder of LSEO and best-selling author, Kristopher (Kris) Jones provides comprehensive steps and advice on how you can salvage your SEO performance [...]
Written by - Having a website on its own won’t get you traffic. And sometimes, it’s difficult to pinpoint why you’re not getting the traffic you want. For that reason, you might think about improving your SEO. You could hire an in-house SEO specialist, a marketing agency, or a freelance SEO. Or you could try to do it yourself. Wondering where to [...]
Written by - Internet marketing refers to any marketing activity that happens online.The ultimate goal of internet marketing is to grow your business. You can do this through a variety of digital channels, including: Organic search Pay-per-click (PPC) ads Social media Online communities Email You can create engaging content and share it on these channels. Which allows you to educate prospects about [...]