Written by Patrick Stox - Most SEOs consider Google Search Console (GSC) their source of truth and trust the data to be accurate. What if I told you that GSC doesn’t tell you all of the keywords you’re getting traffic from? In fact, the tool doesn’t show a term for nearly half the clicks.These instances of hidden terms account for [...]
Written by Mateusz Makosiewicz - Marketing analytics tools are used to measure and analyze data to seek patterns and insights that can improve marketing performance.These days, you can’t do online marketing without digital marketing tools. Moreover, you will need multiple marketing analytics tools for multiple purposes because the ultimate all-in-one marketing tool hasn’t been invented yet. In this guide, we’ll go through [...]
Written by Edwin Toonen - One of the most important aspects of SEO is ensuring your content is crawled and indexed by search engines. In fact, without your content in the index, your website won’t be able to generate traffic from search at all. But indexing isn’t always a fast process. There are a lot of factors affecting how fast [...]
Written by Kamaljeet Kalsi - “Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues to remain at the mercy of Google’s algorithms and updates. SEAT S.A, the Barcelona-based multinational automaker part of the Volkswagen group have innovated a testing model that is driving growth [...]
Written by Edwin Toonen - You can set a focus keyphrase in Yoast SEO for Shopify and WooCommerce. With this focus keyphrase, you signal to the SEO app that you want to optimize this piece of content for this specific word or combination of words. There are various ways to think about this, depending on what kind of product-related content [...]
Written by Michal Pecánek - Content planning is the process of deciding what you’ll publish and when. Its main role is to prioritize content creation based on a marketing and content strategy.If you regularly create content (as you probably should), you need proper content planning to prioritize the creation based on what makes the most sense for your business at [...]
Written by Willemien Hallebeek - If you own a website or a blog, you probably often think about what new content to create. But did you know it’s also essential to focus on your existing content? Having many low-performing posts or pages on your website is not a good look for your business or Google. Did you know that outdated, [...]
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Written by - SEO is one of the most widely mentioned terms in the business world today. But though many business owners believe they know the meaning of SEO, they might not be sure of all the services that are embedded within the package, nor do they know how to maximize the benefits of an SEO company.This guide is dedicated [...]
Written by Jenny Abouobaia - For someone performing their first technical SEO audit, the results can be both overwhelming and intimidating. Often, you can’t see the wood for the trees and have no idea how to fix things or where to even begin.After years of working with clients, especially as the head of tech SEO for a U.K. agency, I’ve found [...]
Written by - If you’ve been in marketing for any period of time, you’ve probably heard the phrase “share of voice”—but you might have just a vague idea of its meaning. In fact, you might have heard that share of voice is a PR metric.In this article, we will go over not only exactly what share of voice is (hint: [...]