Finding yourself without a choice and having to work from home?If you aren’t fully accustomed to working from home, it might seem like a vacation at first.The kids at home, lounging around.No alarm at 5:30 a.m.No tedious commute, half-hour lunch break, office bustle.You can work in your pajamas, spend quality time with family, and binge watch your favorite Netflix shows [...]
Google is again supporting the Google Translate website translator tool in an effort help people get the information they need amid the COVID-19 pandemic.Google had previously withdrawn support for this plugin, which gave site visitors a way to translate pages into 100+ languages for free.Considering what’s going on in the world – now is the time to give site owners [...]
Google Maps is launching a new accessibility feature that lets users find wheelchair accessible places with the push of a button.“Accessible Places” is a feature that can be turned on and off in the Google Maps app.When switched on, accessible places can be quickly identified with a wheelchair icon.Here’s an example of what the icon looks like:The icon is so [...]
30-second summary: When it’s about spreading information, social media platforms are the biggest medium. As search and social giants are providing special measures, this article takes a look at what Twitter has done to support people around the globe during these testing times. Twitter condemned any spread of misleading information on its platform. Twitter further donated a million dollars to support [...]
On this week's episode of Marketing O'Clock, Facebook Shops make their way to a business page near you, Twitter allows users to limit replies, and more.Jess Budde, Greg Finn, and Christine “Shep” Zirnheld talk about the new Facebook feature that has small businesses thinking big and the digital marketing news of the week on the Marketing O’Clock podcast.Introducing Facebook Shops Businesses [...]
There is a product or service out there for everyone.But, some can be so specific that their target market is an eighth of the size of a major consumer industry.While there are many advantages to catering to unique audiences, it can be challenging if you don’t know how to reach them.Because a niche market is so small, it can be [...]
February 2013 was the year “content marketing” started picking up real steam. It got so popular that businesses grew curious and started searching Google for any information they could get on creating content that would help them grow.And in 2020, interest on the term reached an all-time high.Organizations now have content teams with specific people and resources focusing exclusively on [...]
If your business blog lacks organic visibility and barely registers the footprints of your target audience, you will no doubt be searching for ideas on how to attract them. Unfortunately, many online resources suggest finding blog post ideas in random and often fruitless ways, such as browsing social media networks and comments, sending polls, and even making use of blog [...]
When I got the email from Angel of Search Engine Journal reminding me to write this column, I felt dread.I knew I wanted to write a Friday Focus column as soon as spots were available, but I still struggle with living up to this reputation I’ve built for myself in the search community.As these thoughts ran through my head, I [...]
I saw a discussion on Facebook about manipulating website linking patterns to focus PageRank to important pages. The idea was that linking to “useless” pages is a waste of PageRank and a diminution of a website’s ranking power.SEO 101 – Site ArchitectureOne of the most fundamental understandings about how to create a website is creating a meaningful site architecture. That [...]
