Written by Zack Kadish - Organic search engine optimization (SEO) is the process of showing up higher on the search engine results pages (SERPs) naturally. Organic search is one of the most effective channels to gain traffic or conversions because it’s free – relative to paid search, where you have to pay for your placement and clicks – and users [...]

Written by Zack Kadish - When thinking about optimizing content, your top priority should be search intent. Think about how many times you have typed something into Google that was practically gibberish, and Google understood exactly what you meant. This is something we may take for granted, but it’s the exact reason why search intent is so important. Monthly search [...]

Written by Zack Kadish - As SEO professionals, it’s challenging to get people to buy into and care about what we do. Sometimes it’s even hard to get them to remember what SEO stands for. However, more and more companies are putting their efforts and attention into building out their digital marketing teams, especially within organic marketing or SEO. The [...]

Written by Zack Kadish - Proving ROI for SEO isn’t easy. It’s one of the main reasons people are not as bought into SEO as they are with other marketing channels. It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if [...]

Hey, wait didn’t we already write something about this?Why isn’t this blog post ranking on Page 1 for anything yet?Should we update this content or create a new one?These are common questions when working on a content team. If you find yourself asking these questions, it might be worthwhile to take a step back and conduct a content audit.In dealing [...]

Do any of these sound familiar from dealing with your IT or development team?“Why didn’t they run this by me first?”“Were they even thinking about SEO when they did this?”“Why aren’t they prioritizing my requests?”Take a deep breath; you are not alone.Remember how hard it was to get a meeting with the content writers for that keyword research workshop? Now [...]

Have you ever started reading about a specific topic and ended up three hours down the rabbit hole with a whole new set of in-depth knowledge all around it?This might be more common nowadays with binge-watching a show on Netflix or endlessly scrolling on TikTok, but it’s also perfect as a content strategy.When creating topical content, it’s going to be [...]