The Ahrefs Blog

Written by Si Quan Ong - Link outreach is the process of contacting other websites to ask for a backlink to your website.For example, here’s an outreach email we sent as part of a broken link building campaign:In this guide, you’ll learn how to get started with link outreach and how to get better results.How to do link outreachLink outreach [...]

Written by Mateusz Makosiewicz - A competitive analysis (or market competitive analysis) is a process where you collect information about competitors to gain an edge over them and get more customers.However, the problem is that “traditional” competitive analysis is overkill for most businesses — it requires impractical data and takes too long to complete (and it’s very expensive if you [...]

Written by Despina Gavoyannis - Many popular link building tactics produce low-quality links that don’t improve SEO performance.Even if these techniques make an impact, it’s often for a short time, and Google can easily devalue them down the line. Here are four tactics for building high-quality links that help you stay ahead of your competition, expose your brand to new audiences, and [...]

Written by Rebecca Liew - London’s SEO community is a vibrant, thriving one.With so much ground to cover, we did some serious digging to showcase the city’s best SEO speakers, conferences, and meet-ups.London’s search community was nascent but sizable from the early noughties. By around 2010, small SEO meet-ups were happening with fair regularity across the city.As the search space flourished, [...]

Written by Despina Gavoyannis - A content gap analysis is the process of finding topics your competitors have covered but you haven’t.It helps you: Get more traffic to existing content Find the best new topics to cover Steal traffic from competitors In this guide, you’ll learn how to use our content gap analysis template to find and fill missing gaps in your content strategy. Make a copy [...]

Written by Chris Haines - SEO outreach is the practice of contacting website owners and asking them for links back to your website. But what’s the best approach to take?Links are a major Google ranking factor. Even if they weren’t, a link from a popular website back to yours would send visitors to your site—and make your company and brand look good.But [...]

Written by Si Quan Ong - Whether you’re new or old to Ahrefs, you’re in the right place.This tutorial will walk you through the most practical, repeatable, and actionable Ahrefs use cases from our six core tools that will help improve your SEO.Site Explorer is our competitive research tool. With Site Explorer, you can see a website’s:BacklinksKeywords it ranks for in GoogleSite [...]

Written by Chris Haines - Google looks at various on-page factors to decide where a page should rank and how it should be presented in the search results.Getting these right can lead to higher rankings, increased visibility, and more organic traffic to your website—so they’re worth doing.Let’s take a look at the top on-page SEO factors that can help you rise [...]

Written by Ryan Law - If you want to publish more blog content, you need to create solid content briefs.Content briefs are simple documents that tell a writer… what to write about. They provide the information and context writers need to understand the goal of each article, ensure they cover all the key points, and turn in an A-grade draft [...]

Written by Joshua Hardwick - Keyword clustering is the process of grouping keywords with the same or similar intent. You can then target these with one page instead of multiple pages.Here’s an example of what a cluster might look like:These keywords all have the same or similar meaning—so they form a cluster.Let’s explore how to do it.How to do keyword clusteringKeyword clustering [...]