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We help you get better at SEO and marketing: detailed tutorials, case studies and opinion pieces from marketing practitioners and industry experts alike. Ahrefs Blog

25 09, 2020

4 Best Facebook Groups for SEOs (Most Voted For)

2020-09-25T02:00:40+10:00September 25th, 2020|Ahrefs Blog|

Most SEO Facebook groups are riddled with spam. So we asked the 12,200 members of Ahrefs Insider, our customer-only Facebook group, to vote for their favorites.Even though there were more than 20 suggestions and hundreds of votes, 85% went to just four groups.Below, I’ll reveal what these groups were, and what I liked and disliked after joining them.Affiliate SEO MastermindSEO [...]

23 09, 2020

10 SEO Myths You Should Ignore

2020-09-23T02:00:20+10:00September 23rd, 2020|Ahrefs Blog|

Most myths are harmless. Gum takes seven years to digest. Sharks don’t get cancer. Lightning never strikes the same place twice.Unfortunately, the same can’t be said for most SEO myths. At best, they’re slightly misleading. At worst, they lead you to waste precious time, money, and resources on things that will never improve SEO.So let’s bust a few common SEO myths once [...]

18 09, 2020

Track These 3 SEO KPIs to Make Better Marketing Decisions

2020-09-18T02:00:22+10:00September 18th, 2020|Ahrefs Blog|

Key Performance Indicators (KPIs) help you understand how your business is progressing towards its goals.In the SEO world, you can find articles talking about tens of so-called KPIs, including bounce rate, dwell time, time on page, etc. These are vanity metrics that have no relationship with the overall marketing or business goals.In reality, KPI-worthy metrics are few and far between [...]

16 09, 2020

What Is Schema Markup? How to Use It for SEO

2020-09-16T02:00:16+10:00September 16th, 2020|Ahrefs Blog|

Schema markup is code that helps search engines to understand your content and better represent it in the search results.You’ve probably already encountered marked-up content in the form of rich snippets:But schema markup can do more than that and help your SEO in other ways.In this guide, you’ll learn:Why schema markup is importantSchema markup powers rich snippets, which often have [...]

11 09, 2020

Why is Content Marketing Important? 5 Reasons

2020-09-11T02:00:06+10:00September 11th, 2020|Ahrefs Blog|

Content marketing is important because it helps companies drive traffic, build trust with consumers, increase conversions, and generate more business. How do we know?Because content marketing is a big part of our marketing strategy, and we’ve experienced all of those benefits firsthand.In this post, we’ll dig deeper into why content marketing is so important, explore a few successful content marketing case [...]

9 09, 2020

301 vs. 302 Redirects for SEO: Which Should You Use?

2020-09-09T02:00:29+10:00September 9th, 2020|Ahrefs Blog|

Redirects are simple. If you’re moving content to a new location permanently, use a 301 redirect. If you’re moving it temporarily, use a 302 redirect.But you might be wondering, why does this even matter? After all, users can’t tell the difference between 301s and 302s. Both are identical in their functionality.The answer is simple: Search engines view 301 redirects and [...]

4 09, 2020

How to Build a Winning Content Marketing Strategy in 9 Steps

2020-09-04T02:00:11+10:00September 4th, 2020|Ahrefs Blog|

If you want to win at content marketing, you need a content marketing strategy.Because when you have one, you’ll be able to achieve results like this:And this:In this post, I’ll show you how to create a winning content marketing strategy based on our experience at Ahrefs.But first…What exactly is a content marketing strategy?A content marketing strategy is a plan for [...]

2 09, 2020

12 Actionable SEO Tips to Increase Organic Traffic

2020-09-02T02:00:13+10:00September 2nd, 2020|Ahrefs Blog|

Most lists of SEO tips are pretty useless. They give generic advice like ‘write better content’ and ‘improve user experience,’ and overwhelm you with hundreds of tips.If you’ve read this post in the past, you’ll know this is a mistake we’ve made before.Before republishing, it listed over 200 mediocre SEO tips.Image from The Wayback Machine.So we decided to rewrite the [...]

28 08, 2020

How to Use Data Forecasting for SEO [Scripts Included]

2020-08-28T02:00:52+10:00August 28th, 2020|Ahrefs Blog|

Most Ahrefs users will be familiar with our traffic graphs. They show the estimated search traffic for any website or page over time.Here’s the graph for ahrefs.com:Having historical data like this is useful for analyzing the past performance of a website or web page, but what about future performance? Is there a way we could use the data to forecast [...]

26 08, 2020

How to Outsource SEO (Simple Framework)

2020-08-26T02:00:05+10:00August 26th, 2020|Ahrefs Blog|

People make it sound like outsourcing SEO is the dream. You spend your days sipping cocktails on the beach while others do the hard work for you.But people often fail to mention that doing this well is hard.You can’t just hire the first person you find, offer no training, and order another mojito. Successfully outsourcing SEO involves creating systems, hiring good [...]

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