The Ahrefs Blog

We help you get better at SEO and marketing: detailed tutorials, case studies and opinion pieces from marketing practitioners and industry experts alike. Ahrefs Blog

20 10, 2021

How to Create a Winning Blog Content Strategy in 7 Steps

2021-10-20T08:34:07+11:00October 20th, 2021|Ahrefs Blog|

Among other things, a good blog can:Drive traffic to your business.Increase awareness of your brand and products.Bring new customers your way.Educate and nurture your customers and prospects.Help you become a thought leader in your niche.We say “can” because you first need a bulletproof blog content strategy for your blog to tick all of these boxes.And that’s what we’re going to talk about today.Here’s what we’ll cover:What [...]

15 10, 2021

10 Best Job Boards for Marketers (+ Bonus Suggestions)

2021-10-15T03:00:06+11:00October 15th, 2021|Ahrefs Blog|

Marketing job boards are aplenty, but which ones are worth your time? To answer this question, we asked Twitter for some recommendations, added those we’ve personally used into the mix, and spent some time poking around each of them.Here’s what made the cut in our round-up of the best marketing job boards to hire or be hired:Hey MarketersDGMG JobsRemotiveDynamite JobsAngelListWe Work Remotely (WWR)JobspressoDemand CurveRemotersProbloggerWho it’s [...]

13 10, 2021

The Beginner’s Guide to Account-Based Marketing (ABM)

2021-10-13T03:00:21+11:00October 13th, 2021|Ahrefs Blog|

Marketing departments are often criticized for bringing in low-quality leads that sales can’t convert. This kind of situation is caused by the fact that marketing and sales KPIs are often separate by design. This leads to a common paradox—marketing can hit its goals by bringing in a high volume of leads, but sales can’t hit its goals because those same leads [...]

8 10, 2021

10 SEO Metrics That Actually Matter (And 4 That Don’t)

2021-10-08T10:22:02+11:00October 8th, 2021|Ahrefs Blog|

SEO metrics are indicators that help you understand whether your SEO is working. Some are essential, many are useful, and others are just vanity metrics that won’t help you make better decisions.But how do you know which are which? You’ll find the answers here.We’ll go through the following 10 SEO metrics worth tracking:Organic trafficKeyword rankingsSearch visibilityTraffic valueOrganic traffic conversionsReferring domainsIndexed [...]

6 10, 2021

9 Easy Local Link Building Tactics

2021-10-06T03:00:30+11:00October 6th, 2021|Ahrefs Blog|

Every major local SEO organic and map pack study and survey shows links as one of the most prominent ranking factors. So if you want to rank yours or your client’s local business higher in Google, then you’re going to need backlinks.I’ll show you nine ways to build local backlinks in this guide, but first, let’s cover the basics…What is [...]

1 10, 2021

7 Best Online Marketing Communities (Free and Paid) to Join in 2021

2021-10-01T02:00:16+10:00October 1st, 2021|Ahrefs Blog|

Online marketing communities are excellent places to gain fresh perspectives, stay on the pulse of trends, learn from seasoned marketers and founders, and have watercooler conversations with like-minded folk.But with the wealth of groups to choose from, finding the right one to join can be overwhelming if you’re new to the space. To help, we joined some popular marketing communities and cherry-picked [...]

29 09, 2021

Beginner’s Guide to Pay-Per-Click Ads

2021-09-29T02:00:10+10:00September 29th, 2021|Ahrefs Blog|

PPC (Pay-Per-Click) marketing is a form of online advertising where advertisers pay a fee each time someone clicks their ad. We all encounter these ads daily.Search ads are the most common ad format in PPC marketing:Display ads also fall under the PPC marketing hood (although there are different ways to buy these, other than PPC):The same applies to social media ads, like [...]

24 09, 2021

Demand Generation 101: 5 Strategies That Work

2021-09-24T02:00:25+10:00September 24th, 2021|Ahrefs Blog|

Each month, thousands of people search for “backlink checker” in Google:We currently rank #1 for this term (and many others) with our free backlink checker:This helps to generate demand for our products because our free backlink checker is a free version of our premium tool.In this guide, you’ll learn:What is demand generation?Demand generation is the process of building awareness and [...]

22 09, 2021

6 Risky Black Hat SEO Tactics to Avoid in 2021 (And Their White Hat Alternatives)

2021-09-22T08:15:29+10:00September 22nd, 2021|Ahrefs Blog|

SEO is a fierce zero-sum game war.That’s why some business owners resort to black-hat tactics to topple competitors from the top of the SERPs.While there are some black-hat SEO tactics you clearly shouldn’t use, like hacking (because it’s illegal), others seem less risky. But even the ones that look like they might be worth it are frankly never a good idea for [...]

17 09, 2021

17 Actionable Marketing Tips for Small Businesses in 2021

2021-09-17T02:00:08+10:00September 17th, 2021|Ahrefs Blog|

Just can’t get your marketing to work for your small business? Fret not. Here’s a list of 17 tips that’ll improve your marketing and help you get more customers.Know who you’re targetingDouble down on what’s already workingEliminate tactics that aren’t workingBuild an email listNurture your subscribersNail your product positioningSign up for Google My BusinessDo SEO for your existing pagesStart a product-focused blogUpdate [...]

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