The Ahrefs Blog

Marketing activities are actions an individual or organization undertakes to achieve specific marketing outcomes.There are probably as many marketing activities as there are marketing goals. It’s hard to evaluate these activities “as they are” because their effectiveness depends on how they’re applied and to which market.Yet there are some activities that seem to stand out from the rest by bringing [...]

HTTP status codes are server responses to client (typically browser) requests. The status codes are found in the server response. They include a three-digit number and usually have a description of the status. Specifications and their functionality are defined by the World Wide Web Consortium (W3C).The status codes are how your client and a server communicate with each other. You [...]

It probably feels as if you need tens of marketing tools to get a complete picture of the competitor landscape. I’ve certainly tried too many of them throughout my career.But the truth is just a few right tools will cover most of your competitor analysis needs. And they don’t need to break the bank. In fact, some of the most powerful [...]

Googlebot is the web crawler used by Google to gather the information needed and build a searchable index of the web. Googlebot has mobile and desktop crawlers, as well as specialized crawlers for news, images, and videos.There are more crawlers Google uses for specific tasks, and each crawler will identify itself with a different string of text called a “user agent.” [...]

Want to give your small business a marketing boost? Try one of the ideas below.They’re inexpensive, and they work. Here’s the list:Set up your Google Business ProfileGet featured on local list postsGet listed on directories and marketplacesGet more reviewsTarget seasonal eventsDo SEO for your existing pagesRun a giveaway of your productPartner with influencersLeverage existing pages and spacesTurn one-time purchases into subscriptionsBundle your productsCreate [...]

A well-crafted press release can help relationship-building, manage a brand’s image, and improve SEO.Here’s everything you need to know about press releases, including a step-by-step guide to writing a good one:Press release templateDo note our template is only a guide. Be sure to consult the style guide your company uses and tweak the template accordingly. Get the template here.What’s a press [...]

A marketing campaign is a series of organized, strategized efforts used to achieve a marketing goal.Planning a campaign instead of firing ad hoc messages at your audience helps you improve performance and better control the outcomes of your marketing efforts. That’s why it’s worth knowing these eight types of marketing campaigns used successfully by big and small brands alike:1. Product [...]

Marketing goals can be defined as broad, long-term outcomes that a company wants to achieve via marketing efforts.Setting clear marketing goals is important, as this can effectively focus your team on a shared vision. But the thing is, you need to choose your goals carefully. Otherwise, you may waste a lot of time on things that bring poor results or [...]

According to a recent study, only 10% of marketers don’t use content marketing (spoiler alert). So for the remaining majority of marketers, and perhaps the unconvinced minority, we’ve curated, vetted, and categorized a list of up-to-date statistics that will help you make the best of 2022.In this article, we’ll highlight the following: Top content marketing statisticsHere are the most interesting content marketing [...]

Startups experience a never-ending stream of problems and challenges. Survival in such a scenario is an art of choosing between what to focus on, put on hold, or simply ignore.But that is never easy: differences in opinions, time and money running out, and the false notion that a truly great business idea should sky-rocket immediately are common issues that startups [...]