The Ahrefs Blog

In March 2018, we revived our YouTube channel and grew it from 14k subscribers to over 180k subscribers. We did this by following a list of proven strategies that helped us get more subscribers to our YouTube channel.In this post, I’ll share those strategies with you. Target topics that people are searching forKeep your channel’s theme tightGive people what they’re looking forDouble down on [...]

Earned media is publicity gained organically from promotional efforts, like press coverage, social media mentions, and search engine rankings.But why is earned media important? And how can you get more of it?In this post, we’ll explore:Earned media vs. paid media vs. owned media If money changes hands at any point, that’s not earned media. It’s paid media. Examples of this include [...]

Google My Business is a free tool that allows business owners to create, manage and optimize their Google Business Profile. It exists to help businesses attract new customers from search and maps.Here are just a few tangible benefits to claiming and optimizing your Google Business Profile: Improved rankings. Google shows Business Profiles in the results for local searches, and well-optimized profiles [...]

Google Discover is an automatically generated and highly personalized mobile feed based on your online activity. It shows information and news about the topics that interest you, like SEO or golf.An example of the Google Discover feed.It’s more like a social network than a search engine, but your search activity and history is crucial for providing a relevant and timely [...]

SEO writing is the process of researching, outlining, creating, and optimizing content to rank for a target keyword in Google and other search engines.Google’s success depends on delivering content that answers people’s queries in the most relevant way possible. If you want it to be your content that people see, ‘sprinkling on some SEO’ as an afterthought won’t take you far. Instead, [...]

Recently, Google CEO Sundar Pichai was called to testify in front of Congress about potential bias in Google’s algorithms. This isn’t the first time Google has been accused of bias and likely will not be the last time. Google alleges there is no bias, yet many Conservatives argue that Google is biased against them. With our expert knowledge of search engine [...]

Bounce rate is the percentage of visitors that take no further action after landing on a webpage, like clicking through to another page, leaving a comment, or adding an item to their cart.It’s a great metric to measure user engagement, but only if you know how to use it.In this article, you’ll learn:Spoiler alert: The last two points are the wrong [...]

More people than ever are searching by voice. So it’s no surprise that the question on everyone’s lips is: ‘Hey Google, how do I optimize for voice search?’It’s a fair question, but is it even possible?In this post, you’ll learn:Voice search is where someone uses their voice to interact with a search engine rather than searching by text.That might sound obvious, [...]

Most people approach affiliate keyword research all wrong. They look for low competition keywords, write a blog post, then shoehorn in as many affiliate links as possible.This approach tends to be lots of traffic, but no clicks, conversions, or revenue.Luckily, there’s a simple solution: find keywords with lots of searches that you can rank for, which are about topics where [...]

Everyone knows that page speed is important. It’s a confirmed Google ranking factor on desktop and mobile, impacts user experience, and can have a direct effect on your bottom line.But slow WordPress websites are a common issue.Here’s the mobile score for a page of mine in PageSpeed Insights.Before optimization.If we run the entire website through Ahrefs’ Site Audit—which shows page load time [...]