The Ahrefs Blog

As SEOs, we tend to generalize goals because there is so much outside our control. “We can’t promise results.”The problem is that without a clear vision of what a win is, we’re unlikely to achieve results at all.The same is true if we set vague and arbitrary goals.In this guide, you’ll learn how to set the right SEO goals using the [...]

This template includes 13 vital sections needed to protect yourself and set clear expectations with your clients. It’s also fully customizable—you can easily swap out the names, edit the prices and services, and tweak the sample terms and conditions.How did we create it?We surveyed over 40 SEO agencies and freelancers, analyzed their SEO contracts, and extracted the best parts.Here’s everything we’ll cover below:Disclaimer: Keep [...]

If you want to learn SEO, you can piece everything together from blog posts and videos or take an SEO course. But what about an SEO certification?After spending hours researching SEO certifications and taking three of them (see my three certificates), my opinion is this:Most SEO certifications aren’t worth it.I’ll explain why in this article. But first, let’s cover the basics…What is an [...]

Our content strategy at Ahrefs is simple.In a nutshell, we:Create blog posts and videos about relevant topics that people search for on Google and YouTube.Nurture and educate those people with useful content on Twitter and in our newsletter.Retain customers and build brand loyalty using product-focused tutorials in our help center, academy, and in our tool itself.This strategy has been hugely successful [...]

If you know that SEO would be a good investment for your company, the first step is getting buy-in from your boss.That might be easy if you’re working for a tech-forward company like Ahrefs with a boss that understands the value and importance of SEO, but it can be more of a challenge for those with less web-savvy bosses.In this guide, we’ll [...]

Many SEO and content tools give readability recommendations related to something called a Flesch Reading Ease score.But how much attention should you pay to it? What is it really good for? Can a better readability score help you rank better?In this article, you’ll learn the answers to these questions with conclusions backed up by our mini-study of 15,000 keywords.But before we [...]

SEO specialists are marketers who are responsible for improving a website’s visibility in organic search results. If they’re working in an agency rather than in-house, they may take on this responsibility for multiple clients’ websites.Sounds like someone you’re trying to hire? We’ve got your back.We scoured popular hiring portals like LinkedIn and Indeed for commonalities in SEO Specialist job descriptions. Then [...]

Even if you’ve written the best blog post in the world, nobody is going to read it without a winning headline.Why?Because you have to win the click. And that’s the job of the headline.In this post you’ll learn how to write an irresistible headline that attracts clicks without being clickbait. But first…A headline is a title, a name.A good headline does three [...]

Following this SEO checklist helped us grow our blog traffic to over 640,000 monthly search visits.It works for ecommerce stores, local businesses, affiliate sites—anything.Here’s the checklist:Basic SEO checklistTechnical SEO checklistKeyword research checklistContent checklistOn-page SEO checklistLink building checklistHow to use this SEO checklistMost SEO checklists fail to communicate how SEO is an ongoing process. Instead, they list random tasks and make [...]

Everybody wants to rank high in Google because ranking high leads to more organic traffic.But to understand where you rank in the first place, you’ll need a rank tracker.In this guide, you’ll learn how to choose the right rank tracker for you, and how to use it to improve SEO.But first, let’s make sure we’re on the same page.Rank tracking is [...]