The Ahrefs Blog

There’s always a debate about what skills marketers should learn.One person says it’s copywriting; another says it’s coding. One person argues it’s branding; another argues it’s strategic thinking. Add performance marketing, data science, and soft skills like management into the mix and you’ll see that the list is endless.Is there a right or wrong answer? I don’t think so. Think [...]

Inbound marketing is a marketing strategy that aims to pull customers in with relevant and useful content.Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah—who noticed that a new marketing paradigm was needed for the Internet age—the goal of inbound marketing is to get found by prospects and customers while building a strong relationship with them.In this post, we’ll learn:Inbound marketing vs. outbound [...]

Struggling to find the right tactics to promote your business?Here’s a list of tactics we’ve used at Ahrefs to grow +65% year-on-year. They’re mostly free. You can use them to promote your business too.Get listed on popular directoriesBlog regularlyCreate YouTube videosRepurpose your content on multiple channelsBuild an email listRun a giveawayGet featured on podcastsWrite guest postsPartner with other relevant businessesGet your product [...]

Core Web Vitals are the speed metrics that are part of Google’s Page Experience signals used to measure user experience. The metrics measure visual load with Largest Contentful Paint (LCP), visual stability with Cumulative Layout Shift (CLS), and interactivity with First Input Delay (FID).Page experience and the included Core Web Vital metrics will officially be used for ranking pages in [...]

Everyone wants to rank for competitive keywords, but it’s rarely possible in the short term—especially if your website is new or relatively unknown.Does that mean you shouldn’t target competitive keywords? No. But it does mean you should pursue lower-competition keywords in the short term.In this post you’ll learn how to find low-hanging keyword opportunities in a few simple steps, and how [...]

Many people think SEO is too hard and not worth the effort. That’s not true. The basics of SEO are actually quite simple. And with 57.8% of all web traffic coming from Google, it’s certainly something worth learning about if you have a website.If you think the basics aren’t enough to get you ranked, think again. Most people running websites [...]

Listicles don’t have to be clickbait. Those mind-numbing posts about the best potato chips or most ripped celebrities that you see on Facebook give listicles a bad name.It’s perfectly possible to write a great listicle about… well, pretty much anything.In this post, you’ll learn how to do just that.Listicles, otherwise known as list-posts, are articles structured around lists. Usually, they expand on [...]

Public relations (PR) is the practice of positively influencing a brand’s perception by managing communications with the media and the general public.Great PR can lift your brand awareness, build credibility, earn valuable backlinks, drive referral traffic, engage your target audience, and ultimately bring more sales.In this article, you’ll learn about these 9 PR tactics, which all include examples of PR campaigns:Monitor [...]

Looking for influencers to promote your product? You’re in the right place.Building your own social media empire can take years, whereas influencers already have the trust and attention of your target audience.All you have to do is pay them to show off your product or service.In this post, you’ll learn how to find and choose the right influencers for your business in [...]

A lot of marketing metrics are only good for making you look good—that’s why they’re called vanity metrics.Vanity metrics don’t give you the insight you need to make good marketing decisions, leading you to pour resources into things that don’t matter for your business.It’s better to pick a small set of meaningful numbers for any channel you work on and [...]