The Ahrefs Blog

We help you get better at SEO and marketing: detailed tutorials, case studies and opinion pieces from marketing practitioners and industry experts alike. Ahrefs Blog

1 04, 2024

How “Deep Content” Will Protect Your SEO in the AI Era

2024-04-01T09:59:03+11:00April 1st, 2024|Ahrefs Blog|

Written by Joshua Hardwick - SEOs are panicking that AI is taking over and their jobs are done. But I’m uncharacteristically optimistic this isn’t the case.Yes, AI has changed SEO forever (and will continue to do so), but it’s not going to kill it. We just need to adapt. How? By prioritizing “deep content” about topics that can’t be answered quickly [...]

29 03, 2024

A Comprehensive On-Page SEO Checklist for 2024

2024-03-29T05:31:27+11:00March 29th, 2024|Ahrefs Blog|

Written by Joshua Hardwick - If you’ve invested time and effort writing an epic piece of content, don’t forget about on-page SEO. It helps google to understand what your page is about and show it to as many people as possible in the search results.Even better, many on-page improvements are super quick and easy to do.Follow this checklist for perfect on-page [...]

29 03, 2024

7 Easy SEO Tips for Small Businesses

2024-03-29T04:26:21+11:00March 29th, 2024|Ahrefs Blog|

Written by Joshua Hardwick - If you’re a small business owner, people are searching for what you do on Google. Unless you show up, you’re missing out on customers or clients.SEO is how you do that, and the basics are quick and easy.Follow these tips to rank your small business higher in no time.1. Claim and optimize your Google Business ProfileIf you [...]

28 03, 2024

8 Free SEO Reporting Tools

2024-03-28T02:56:59+11:00March 28th, 2024|Ahrefs Blog|

Written by Chris Haines - There’s no shortage of SEO reporting tools to choose from—but what are the core tools you need to put together an SEO report?In this article, I’ll share eight of my favorite SEO reporting tools to help you create a comprehensive SEO report for free.Price: FreeGoogle Search Console, often called GSC, is one of the most widely [...]

26 03, 2024

How To Stand Out in an Ocean of AI Content

2024-03-26T02:20:37+11:00March 26th, 2024|Ahrefs Blog|

Written by Ryan Law - Most content today is arbitrage, simply moving information from one place to another.Very few blog posts create new information. Most serve to remix, curate, and copycat existing content, transferring the same core information from one website to another.If all your content does is shuffle common knowledge around, then I have bad news: the robots will [...]

22 03, 2024

The Role of SEO in Mergers and Acquisitions

2024-03-22T03:01:06+11:00March 22nd, 2024|Ahrefs Blog|

Written by Patrick Stox - SEOs have a lot to offer companies during the merger and acquisition (M&A) process. They can help identify acquisition targets, do due diligence and help with valuation and risk identification, identify future opportunities, work with teams on website migrations, monitor migration progress, and train new teams in best practices.Acquisitions can have a dramatic impact on [...]

19 03, 2024

There’s No Such Thing as “Accurate” Search Volume

2024-03-19T02:27:54+11:00March 19th, 2024|Ahrefs Blog|

Written by Tim Soulo - I often post my favorite new Ahrefs features on X. And last time I announced our newest addition to Keywords Explorer, someone replied with this:I mean it is good for seasonal keywords but to be honest it would be great if the search volume in general would be more accurate…— Kim von Däniken (@KimvonDaniken) March 6, 2024 [...]

14 03, 2024

You Can’t Compare Backlink Counts in SEO Tools: Here’s Why

2024-03-14T04:14:56+11:00March 14th, 2024|Ahrefs Blog|

Written by Patrick Stox - Google knows about 300T pages on the web. It’s doubtful they crawl all of those, and at least according to some documents from their antitrust trial we learned they only indexed 400B. That’s around .133% of the pages they know about, roughly 1 out of every 752 pages.For Ahrefs, we choose to store about 340B pages [...]

8 03, 2024

26 Women and Nonbinary SEO Pros Who Inspire Me

2024-03-08T13:41:14+11:00March 8th, 2024|Ahrefs Blog|

Written by Despina Gavoyannis - In the lead-up to International Women’s Day, I started reflecting on all the amazing women and nonbinary folks in our industry who I have learned from and who continuously inspire me in my career.Here are the top 26 whose expertise, results, and insights I greatly admire and think you will, too.Make sure you check them all [...]

8 03, 2024

23 Actual Content Metrics From Actual Marketers

2024-03-08T03:22:47+11:00March 8th, 2024|Ahrefs Blog|

Written by Mateusz Makosiewicz - There are too many content marketing metrics out there. But we know which ones are actually used (we asked on LinkedIn and X).To organize things a bit, we’ve organized the metrics into eight categories. Just the names themselves will give you a good idea of what’s important in content marketing.Let’s get to it.This type of metric [...]

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