The Ahrefs Blog

We help you get better at SEO and marketing: detailed tutorials, case studies and opinion pieces from marketing practitioners and industry experts alike. Ahrefs Blog

7 12, 2023

Link Building Outreach for Noobs

2023-12-07T00:06:32+11:00December 7th, 2023|Ahrefs Blog|

Written by Si Quan Ong - Link outreach is the process of contacting other websites to ask for a backlink to your website.For example, here’s an outreach email we sent as part of a broken link building campaign:In this guide, you’ll learn how to get started with link outreach and how to get better results.How to do link outreachLink outreach [...]

5 12, 2023

The Lean Guide (With Template)

2023-12-05T23:00:02+11:00December 5th, 2023|Ahrefs Blog|

Written by Mateusz Makosiewicz - A competitive analysis (or market competitive analysis) is a process where you collect information about competitors to gain an edge over them and get more customers.However, the problem is that “traditional” competitive analysis is overkill for most businesses — it requires impractical data and takes too long to complete (and it’s very expensive if you [...]

29 11, 2023

4 Tactics for High-Quality Backlinks That Move the Needle [+ Examples]

2023-11-29T07:34:11+11:00November 29th, 2023|Ahrefs Blog|

Written by Despina Gavoyannis - Many popular link building tactics produce low-quality links that don’t improve SEO performance.Even if these techniques make an impact, it’s often for a short time, and Google can easily devalue them down the line. Here are four tactics for building high-quality links that help you stay ahead of your competition, expose your brand to new audiences, and [...]

25 11, 2023

SEO Community Spotlight: London

2023-11-25T01:52:53+11:00November 25th, 2023|Ahrefs Blog|

Written by Rebecca Liew - London’s SEO community is a vibrant, thriving one.With so much ground to cover, we did some serious digging to showcase the city’s best SEO speakers, conferences, and meet-ups.London’s search community was nascent but sizable from the early noughties. By around 2010, small SEO meet-ups were happening with fair regularity across the city.As the search space flourished, [...]

24 11, 2023

How to Do a Content Gap Analysis [With Template]

2023-11-24T01:23:33+11:00November 24th, 2023|Ahrefs Blog|

Written by Despina Gavoyannis - A content gap analysis is the process of finding topics your competitors have covered but you haven’t.It helps you: Get more traffic to existing content Find the best new topics to cover Steal traffic from competitors In this guide, you’ll learn how to use our content gap analysis template to find and fill missing gaps in your content strategy. Make a copy [...]

16 11, 2023

Shotgun or Sniper? Choose Your SEO Outreach Tactic

2023-11-16T13:46:59+11:00November 16th, 2023|Ahrefs Blog|

Written by Chris Haines - SEO outreach is the practice of contacting website owners and asking them for links back to your website. But what’s the best approach to take?Links are a major Google ranking factor. Even if they weren’t, a link from a popular website back to yours would send visitors to your site—and make your company and brand look good.But [...]

7 11, 2023

How to Use Ahrefs to Improve SEO

2023-11-07T19:00:00+11:00November 7th, 2023|Ahrefs Blog|

Written by Si Quan Ong - Whether you’re new or old to Ahrefs, you’re in the right place.This tutorial will walk you through the most practical, repeatable, and actionable Ahrefs use cases from our six core tools that will help improve your SEO.Site Explorer is our competitive research tool. With Site Explorer, you can see a website’s:BacklinksKeywords it ranks for in GoogleSite [...]

3 11, 2023

8 On-Page SEO Factors You Can’t Ignore

2023-11-03T21:24:18+11:00November 3rd, 2023|Ahrefs Blog|

Written by Chris Haines - Google looks at various on-page factors to decide where a page should rank and how it should be presented in the search results.Getting these right can lead to higher rankings, increased visibility, and more organic traffic to your website—so they’re worth doing.Let’s take a look at the top on-page SEO factors that can help you rise [...]

1 11, 2023

How to Create Content Briefs (with 6 Templates)

2023-11-01T22:37:43+11:00November 1st, 2023|Ahrefs Blog|

Written by Ryan Law - If you want to publish more blog content, you need to create solid content briefs.Content briefs are simple documents that tell a writer… what to write about. They provide the information and context writers need to understand the goal of each article, ensure they cover all the key points, and turn in an A-grade draft [...]

1 11, 2023

How To Do Keyword Clustering the Easy Way

2023-11-01T10:39:04+11:00November 1st, 2023|Ahrefs Blog|

Written by Joshua Hardwick - Keyword clustering is the process of grouping keywords with the same or similar intent. You can then target these with one page instead of multiple pages.Here’s an example of what a cluster might look like:These keywords all have the same or similar meaning—so they form a cluster.Let’s explore how to do it.How to do keyword clusteringKeyword clustering [...]

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