The Ahrefs Blog

We help you get better at SEO and marketing: detailed tutorials, case studies and opinion pieces from marketing practitioners and industry experts alike. Ahrefs Blog

16 04, 2021

7 Useful Marketing Skills (That I Used to Thrive in My Career)

2021-04-16T04:42:14+10:00April 16th, 2021|Ahrefs Blog|

There’s always a debate about what skills marketers should learn.One person says it’s copywriting; another says it’s coding. One person argues it’s branding; another argues it’s strategic thinking. Add performance marketing, data science, and soft skills like management into the mix and you’ll see that the list is endless.Is there a right or wrong answer? I don’t think so. Think [...]

14 04, 2021

What is Inbound Marketing? A Beginner’s Guide

2021-04-14T08:22:10+10:00April 14th, 2021|Ahrefs Blog|

Inbound marketing is a marketing strategy that aims to pull customers in with relevant and useful content.Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah—who noticed that a new marketing paradigm was needed for the Internet age—the goal of inbound marketing is to get found by prospects and customers while building a strong relationship with them.In this post, we’ll learn:Inbound marketing vs. outbound [...]

9 04, 2021

13 Free Ways to Promote Your Business

2021-04-09T06:12:11+10:00April 9th, 2021|Ahrefs Blog|

Struggling to find the right tactics to promote your business?Here’s a list of tactics we’ve used at Ahrefs to grow +65% year-on-year. They’re mostly free. You can use them to promote your business too.Get listed on popular directoriesBlog regularlyCreate YouTube videosRepurpose your content on multiple channelsBuild an email listRun a giveawayGet featured on podcastsWrite guest postsPartner with other relevant businessesGet your product [...]

7 04, 2021

Page Speed Is Now More Important for SEO

2021-04-07T09:52:09+10:00April 7th, 2021|Ahrefs Blog|

Core Web Vitals are the speed metrics that are part of Google’s Page Experience signals used to measure user experience. The metrics measure visual load with Largest Contentful Paint (LCP), visual stability with Cumulative Layout Shift (CLS), and interactivity with First Input Delay (FID).Page experience and the included Core Web Vital metrics will officially be used for ranking pages in [...]

2 04, 2021

How to Find Low-Competition Keywords for SEO

2021-04-02T08:52:13+11:00April 2nd, 2021|Ahrefs Blog|

Everyone wants to rank for competitive keywords, but it’s rarely possible in the short term—especially if your website is new or relatively unknown.Does that mean you shouldn’t target competitive keywords? No. But it does mean you should pursue lower-competition keywords in the short term.In this post you’ll learn how to find low-hanging keyword opportunities in a few simple steps, and how [...]

31 03, 2021

Beginner’s Guide to SEO Success

2021-03-31T23:37:12+11:00March 31st, 2021|Ahrefs Blog|

Many people think SEO is too hard and not worth the effort. That’s not true. The basics of SEO are actually quite simple. And with 57.8% of all web traffic coming from Google, it’s certainly something worth learning about if you have a website.If you think the basics aren’t enough to get you ranked, think again. Most people running websites [...]

26 03, 2021

How to Write a Great Listicle Post in 10 Steps

2021-03-26T10:27:09+11:00March 26th, 2021|Ahrefs Blog|

Listicles don’t have to be clickbait. Those mind-numbing posts about the best potato chips or most ripped celebrities that you see on Facebook give listicles a bad name.It’s perfectly possible to write a great listicle about… well, pretty much anything.In this post, you’ll learn how to do just that.Listicles, otherwise known as list-posts, are articles structured around lists. Usually, they expand on [...]

24 03, 2021

9 Great Public Relations Tactics with Campaign Examples

2021-03-24T14:02:09+11:00March 24th, 2021|Ahrefs Blog|

Public relations (PR) is the practice of positively influencing a brand’s perception by managing communications with the media and the general public.Great PR can lift your brand awareness, build credibility, earn valuable backlinks, drive referral traffic, engage your target audience, and ultimately bring more sales.In this article, you’ll learn about these 9 PR tactics, which all include examples of PR campaigns:Monitor [...]

19 03, 2021

How to Find Influencers in Your Niche (6 Easy Steps)

2021-03-19T12:02:08+11:00March 19th, 2021|Ahrefs Blog|

Looking for influencers to promote your product? You’re in the right place.Building your own social media empire can take years, whereas influencers already have the trust and attention of your target audience.All you have to do is pay them to show off your product or service.In this post, you’ll learn how to find and choose the right influencers for your business in [...]

17 03, 2021

25 Marketing Metrics You Should Consider Tracking

2021-03-17T03:26:11+11:00March 17th, 2021|Ahrefs Blog|

A lot of marketing metrics are only good for making you look good—that’s why they’re called vanity metrics.Vanity metrics don’t give you the insight you need to make good marketing decisions, leading you to pour resources into things that don’t matter for your business.It’s better to pick a small set of meaningful numbers for any channel you work on and [...]

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