The Backlinko SEO Blog by Brian Dean

Written by Backlinko Team - Among all the social media platforms out there, LinkedIn stands out as the go-to platform for professional social networking. But with over 900 million people using it, how do you stand out? It requires more than a compelling bio and a polished profile image. We’ll walk you through how to leverage LinkedIn SEO to enhance [...]

Written by Backlinko Team - In the SEO world, we all spend a LOT of time optimizing our content. But did you know that optimizing your site’s images is also super important? Well, let me tell you all about it. In this guide I’m going to cover: Exactly what image SEO is Its benefits My 15 top tips for optimizing [...]

Written by Backlinko Team - In 2022, Google updated its E-A-T guidelines to include an extra “E”—” Experience”. But what does this mean for your SEO efforts? In this guide, I’ll cover: What E-E-A-T actually is Its core elements The different levels of E-E-A-T according to Google’s Quality Rater Guidelines The best ways for you to improve your site’s E-E-A-T [...]

Written by Backlinko Team - An unmonitored SEO campaign is a half-finished one. Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful. [...]

Written by Backlinko Team - Search Engine Optimization (SEO) takes a lot of time, concentration, and dedication. Some tasks demand regular attention, such as backlink analysis, keyword research, conducting site audits, and monitoring your rankings. Luckily, you don’t have to do these SEO tasks completely manually, thanks to the power of SEO automation. SEO automation is the process of leveraging [...]

Written by Backlinko Team - Understanding how users interact with your site is vital for your SEO efforts. But how do you keep track of this? And how can you positively impact user behavior on your site? In this guide, I’m going to take you through the most important user behavior metrics. I’ll tell you: What they are exactly What [...]

Written by Backlinko Team - With Universal Analytics being gradually phased out, now is the best time to get to know Google Analytics 4. Google Analytics 4 (GA4) provides you with greater data collection accuracy than Universal Analytics (UA) and allows you to track the user journey across websites and apps. GA4 also features new reports and enhanced Universal Analytics [...]

Written by Backlinko Team - The world of SEO (Search Engine Optimization) is a big, complicated, and competitive place. So much so, that it may feel like you may never outrank your rivals. But don’t despair: a little spying on your competitors’ SEO tactics goes a long way. An SEO competitor analysis is the process of evaluating and analyzing your [...]

Written by Backlinko Team - If you’ve been shopping around for a new tool to help you with your SEO And PPC campaigns then you may have heard of SpyFu already. But how does it work? And is it any good? In this guide, I’m going to take you through all of SpyFu’s features. I’ll show you how to use [...]

Written by Backlinko Team - Raven Tools is an SEO, marketing, and auditing tool. It’s cloud-based and is designed to be used by agencies, media companies, in-house marketers, and freelancers. It’s a useful tool but it can be a little tricky to get used to at first. That’s why I’ve put together this comprehensive guide. I’ll show you how to [...]