The Backlinko SEO Blog by Brian Dean

Written by Brian Dean - I built 5,660 backlinks last month. (Without sending a single outreach email.) My secret? A new strategy called Reverse Outreach. And this case study I’m going to show you exactly how I did it, step-by-step. The Big Problem With Link Building: Scale Outreach-based strategies like The Skyscraper Technique still work GREAT. (When done right.) But [...]

I’m super excited to announce the completely updated Content Marketing Hub. We launched the first version of Content Marketing Hub last year. Since then, we’ve made hundreds of edits, additions, improvements and updates. This new resource 30+ covers pretty much everything you need to know about content marketing all in one place… including content promotion, copywriting, blog design, content repurposing, [...]

We analyzed 3.6 billion articles to better understand evergreen content. Specifically, we looked at a number of different factors (including content formats and promotional channels) that may lead to a higher chance of publishing evergreen content. With the help of our data partner BuzzSumo, we learned a lot about why certain content continues to get shares and links over time. [...]

The Content Newsletter The Content Newsletter is a newsletter that provides 100% pure value. The value can be in the form of a handful of tips. Or links to helpful resources. Or a personal story. The exact type of value doesn’t really matter. As long as you don’t pitch anything, you’re good. In fact, pure value newsletters are so rare [...]

We analyzed 208,085 webpages to learn more about Core Web Vitals. First, we established benchmarks for Cumulative Layout Shift, First Input Delay, and Largest Contentful Paint. Then, we looked into the correlation between Core Web Vitals and user experience metrics (like bounce rate). Thanks to data provided by WebCEO, we were able to uncover some interesting findings. Let’s dive right [...]

Shopify is a popular e-commerce platform used by 1.75 million sellers. Founded in 2006, Shopify surpassed $1 billion in gross merchandise volume (GMV) in 2013. Today, it processes $119.58 billion in GMV every year — and generates $2.93 billion in revenue. 457 million buyers place an order with Shopify merchants each year. That’s a 16.23x increase since 2014. Continue reading [...]

Dropbox is a leading cloud file hosting service. Launched in 2008, the platform hit the milestone of 100 million registered users 4 years later. Today, Dropbox has 700 million registered users and generates $1.91 billion in annual revenue. Here’s a summary of what you’ll find on this page: Dropbox Usage Statistics (Highlights) Dropbox has more than 700 million registered users. [...]

The Epic Games Store is a video game distribution service. Launched in December 2018, the platform already has over 180 million PC users. The monthly active user base is 56 million. The storefront includes over 470 games. Players spent $700 million in 2020 alone. Here’s an overview of what’s included on this page: Key Epic Games Store Stats The Epic [...]

Steam is a video game distribution platform. Launched in 2003, the service has gained popularity among gamers across the world. Today, it has more than 120 million monthly active users and a catalog of over 50 thousand games. Read on to find the latest Steam stats for 2021. Here’s a quick overview of what you’ll find on this page: Top [...]

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