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The industry’s top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. Looking for the YouMoz Blog? View the Archive

25 09, 2020

Accessible Machine Learning for SEOs — Whiteboard Friday

2020-09-25T10:00:00+10:00September 25th, 2020|Moz Blog|

Machine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition of Whiteboard Friday to tell you why that's not true, and to go through a few steps to get you started.  [...]

22 09, 2020

How to Turn One Piece of Content into Multiple for SEO

2020-09-22T10:00:00+10:00September 22nd, 2020|Moz Blog|

As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. But as people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective. To counter this [...]

21 09, 2020

Search Intent and SEO: A Quick Guide

2020-09-21T10:00:00+10:00September 21st, 2020|Moz Blog|

Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As an SEO Strategist at a digital marketing agency (Brainlabs), we often find clients on the brink of ranking success. They’re sitting on stellar content that simply isn’t ranking for their target keywords. Why? Oftentimes, the keywords and the intent simply don’t match. [...]

18 09, 2020

The Theory Behind Ranking Factors — Whiteboard Friday

2020-09-18T10:00:00+10:00September 18th, 2020|Moz Blog|

Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. Click on the whiteboard image above to open a high [...]

15 09, 2020

What Shifts in Product Demand Mean for SEO

2020-09-15T10:00:00+10:00September 15th, 2020|Moz Blog|

If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that purchasing habits have, too. This shift in demand might require an equal shift in your marketing [...]

14 09, 2020

How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

2020-09-14T10:00:00+10:00September 14th, 2020|Moz Blog|

With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide to businesses looking to enhance their organic reach [...]

11 09, 2020

How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday

2020-09-11T10:00:00+10:00September 11th, 2020|Moz Blog|

We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a framework you can still use today to streamline and simplify the link building process for you, your teammates, and yes, even your [...]

9 09, 2020

How to Choose Google My Business Categories (With Cool Tools!)

2020-09-09T10:00:00+10:00September 9th, 2020|Moz Blog|

Image credit: Danny Sternfeld In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select? Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the [...]

8 09, 2020

Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

2020-09-08T10:00:00+10:00September 8th, 2020|Moz Blog|

Google Search Console is by far the most used device in the SEO’s toolkit. Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties (in terms of indexability, site usability, and more), but it also allows us to assess the search KPIs that we work so rigorously to [...]

4 09, 2020

How to Create 10x Content — Best of Whiteboard Friday

2020-09-04T10:00:00+10:00September 4th, 2020|Moz Blog|

Have you ever tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. Click on the whiteboard image above to open a high-resolution [...]

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