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The industry’s top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. Looking for the YouMoz Blog? View the Archive

27 11, 2020

Image Link Building — Best of Whiteboard Friday

2020-11-27T11:00:00+11:00November 27th, 2020|Moz Blog|

Last week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021. This week, we're going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image link building. Image link building is a delicate art. There are some distinct considerations from traditional link building, and [...]

23 11, 2020

Daily SEO Fix: Collecting, Organizing, and Tracking Keywords with Moz Pro

2020-11-23T11:00:00+11:00November 23rd, 2020|Moz Blog|

So we meet again, keyword research... Now more than ever, we’re depending on the online world for our day-to-day activities. We’re making use of the web for learning and studying, shopping, paying bills, and for the majority of our entertainment and social needs. This means the need for search engines to provide us with what we’re looking for has never [...]

20 11, 2020

How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday

2020-11-20T11:00:00+11:00November 20th, 2020|Moz Blog|

As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.  Click on the [...]

18 11, 2020

Business as Unusual: How to Communicate Your New and Updated Services with Google My Business

2020-11-18T11:00:00+11:00November 18th, 2020|Moz Blog|

Since the COVID-19 pandemic hit in early 2020, business owners have had to move quickly to make drastic changes in their services to meet searchers’ new needs in a continuously unpredictable landscape. While “Near me” searches saw a slight drop in early 2020, since then, have maintained a steady increase, further solidifying the need for brands and businesses of all [...]

17 11, 2020

The New Best Practices for Native Advertising on Editorial Sites

2020-11-17T11:00:00+11:00November 17th, 2020|Moz Blog|

Digital advertising is different nowadays. How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where [...]

16 11, 2020

6 Ways to Build Brand Authority With Content Marketing

2020-11-16T11:00:00+11:00November 16th, 2020|Moz Blog|

Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. When you’ve built authority, potential customers and clients begin to count on you and trust you — and it’s hard to imagine that trust not leading to a sale (at some point). But how exactly can a brand begin to build, or build upon, [...]

13 11, 2020

How Do Sessions Work in Google Analytics? — Best of Whiteboard Friday

2020-11-13T11:00:00+11:00November 13th, 2020|Moz Blog|

Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting, all the way to investment decisions. To that end, it's integral that we're aware of just how that data works. In this Best of Whiteboard Friday edition, Tom Capper explains how the sessions metric in Google Analytics works, several ways that it can [...]

11 11, 2020

Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)

2020-11-11T11:00:00+11:00November 11th, 2020|Moz Blog|

Get found. Get chosen. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers who are supporting your rise to local prominence. But here’s the thing: while managed location data and reviews may be of equal and [...]

10 11, 2020

Behind the SEO: Launching Our New Guide — How to Rank

2020-11-10T11:00:00+11:00November 10th, 2020|Moz Blog|

Seven years ago, we published a post on the Moz Blog titled "How to Rank: 25 Step Master SEO Blueprint." From an SEO perspective, the post did extremely well. Over time, the "How to Rank" post accumulated: 400k pageviews200k organic visits100s of linking root domainsDespite its success, seven years is a long time in SEO. The chart below shows what [...]

9 11, 2020

How We Became Digital Marketers in Just One Summer

2020-11-09T11:00:00+11:00November 9th, 2020|Moz Blog|

Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten, Steve, Darcie, Erin, and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Introduction Our digital marketing class this summer did not give us credits that count towards graduation (in fact, some [...]

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