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The industry’s top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. Looking for the YouMoz Blog? View the Archive

13 03, 2020

Content Expansion: From Prompt to Paragraph to Published Page – Whiteboard Friday

2020-03-13T11:07:00+11:00March 13th, 2020|Moz|

We've all been there. You're the SEO on point for a project, and you're also the one tasked with getting great content written well and quickly. And if you don't have an expert at your disposal, great content can seem out of reach. It doesn't have to be. In today's Whiteboard Friday, Russ Jones arms you with the tools and processes [...]

11 03, 2020

We Need to Talk About Google’s “People Also Ask”: A Finance Case Study

2020-03-11T11:00:00+11:00March 11th, 2020|Moz|

For a while now, I’ve been disappointed with the People Also Ask (PAAs) feature in Google’s search results. My disappointment is not due to the vast amount of space they take up on the SERPs (that’s another post entirely), but more that the quality is never where I expect it to be. Google has been running PAAs since April 2015 [...]

9 03, 2020

Crawled — Currently Not Indexed: A Coverage Status Guide

2020-03-09T11:00:00+11:00March 9th, 2020|Moz|

Google’s Index Coverage report is absolutely fantastic because it gives SEOs clearer insights into Google’s crawling and indexing decisions. Since its roll-out, we use it almost daily at Go Fish Digital to diagnose technical issues at scale for our clients. Within the report, there are many different “statuses” that provide webmasters with information about how Google is handling their site [...]

6 03, 2020

Defense Against the Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffected

2020-03-06T11:15:00+11:00March 6th, 2020|Moz|

Negative SEO can hurt your website and your work in search, even when your rankings are unaffected by it. In this week's Whiteboard Friday, search expert Russ Jones dives into what negative SEO is, what it can affect beyond rankings, and tips on how to fight it. Click on the whiteboard image above to open a high resolution version in a [...]

4 03, 2020

Benchmark for Success: What Your Vertical Can Achieve With Content Marketing

2020-03-04T11:00:00+11:00March 4th, 2020|Moz|

You’ve produced a piece of content you thought was going to be a huge success, but the results were underwhelming. You double and triple checked the content for all the crucial elements: it’s newsworthy, data-driven, emotional, and even a bit controversial, but it failed to “go viral”. Your digital PR team set out to pitch it, but writers didn’t bite. [...]

3 03, 2020

Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients

2020-03-03T11:00:00+11:00March 3rd, 2020|Moz|

When was the last time you relaxed with a client? As a local business consultant, I know that deeper marketing insights can be discovered when you set aside formality and share experiences: a moment, a laugh, a common bond.  When I’m looking for ways to make life easier for a client, I sometimes reflect on ancient practices like yoga, tai [...]

2 03, 2020

2020 Google Search Survey: How Much Do Users Trust Their Search Results?

2020-03-02T11:00:00+11:00March 2nd, 2020|Moz|

While Google’s mission has always been to surface high-quality content, over the past few years the company has worked especially hard to ensure that its search results are also consistently accurate, credible, and trustworthy. Reducing false and misleading information has been a top priority for Google since concerns over misinformation surfaced during the 2016 US presidential election. The search giant [...]

28 02, 2020

The Rules of Link Building – Best of Whiteboard Friday

2020-02-28T11:09:00+11:00February 28th, 2020|Moz|

Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! [...]

26 02, 2020

How Low Can #1 Go? (2020 Edition)

2020-02-26T11:05:00+11:00February 26th, 2020|Moz|

Posted by Dr-PeteBeing #1 on Google isn't what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px. A lot has changed in seven years, including an [...]

25 02, 2020

Are H1 Tags Necessary for Ranking? [SEO Experiment]

2020-02-25T11:00:00+11:00February 25th, 2020|Moz|

In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tagsUse one — and only one — H1 tag per pageThese suggestions appeared in audits, SEO tools, and was the source of constant head shaking. Conversations would go like this: "Silly [...]