What Is Programmatic Advertising? How Does It Work?

2022-09-06T02:02:11+10:00September 5th, 2022|Digital Marketing, Programmatic Advertising, Search Engine Journal|

Written by Brooke Osmundson - Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing? Read on to learn everything you need to know to be successful at programmatic advertising. What Is Programmatic Advertising? Programmatic advertising uses automated technology and algorithmic [...]