Search Engine Journal

Search Engine Journal is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community. Search Engine Journal site.

19 05, 2022

Google Criticizes Canada’s Proposed “Link Tax”

2022-05-19T10:39:38+10:00May 19th, 2022|Search Engine Journal|

Written by Matt G. Southern - Google has come out swinging against a law proposed by the Canadian government that would force the search engine to pay publishers for listing content. Canada’s proposed Online News Act would compel tech companies to negotiate deals with news organizations for content that appears on their platforms. It’s modelled after legislation introduced in Australia [...]

19 05, 2022

TikTok Launches Branded Mission, A New Way To Crowdsource Creative

2022-05-19T00:00:22+10:00May 19th, 2022|Search Engine Journal|

Written by Greg Jarboe - On a day when most of Madison Avenue was focused on the TV Upfronts, TikTok launched Branded Mission this morning. It’s an innovative (and subversive) way for brands to crowdsource authentic (and creative) content from the TikTok community. Branded Mission empowers creators to engage directly with brands to create (and monetize) their content for marketing [...]

18 05, 2022

Creating SMART SEO Goals For Your Enterprise Business

2022-05-18T23:45:44+10:00May 18th, 2022|Search Engine Journal|

Written by Lauren Carel - A goal is only as useful as the thoughtfulness of creating it. Like many overused marketing terms and cliches, a “goal” can become an overbearing or meaningless word or purposeless objective. Employers may hand them down without fully understanding the feasibility of accomplishment. Employees may feel pressured to meet assigned goals, realistic or unrealistic, without [...]

18 05, 2022

Top 5 Ways To Drive Revenue With Clean Marketing Tech Stack [Webinar]

2022-05-18T17:45:12+10:00May 18th, 2022|Search Engine Journal|

Written by Heather Campbell - Do you run an ecommerce business? Have you added apps to your site to improve the user experience? You may have added a handful. But, perhaps you’re feeling it’s not enough? It’s easy to add apps that improve customer experience, increase sales, and more. However, with so many bells and whistles, it’s even easier to [...]

18 05, 2022

How To Improve Your Organic Growth: & Start Earning Them

2022-05-18T15:00:16+10:00May 18th, 2022|Search Engine Journal|

Written by Heather Campbell - Have so-called “link building experts” burned you in the past? Did their methods, results, and communication around backlink services seem “off”? The sad reality is that too many link building efforts are morally questionable or just plain ineffective. The good news is there are other ways to dramatically improve your backlink profile without doing what [...]

17 05, 2022

How We Got Here & Where We Go Next

2022-05-17T23:45:39+10:00May 17th, 2022|Search Engine Journal|

Written by Wilson Lau - Although the Metaverse’s infrastructure is still being set up, companies and brands are jumping on the opportunity to join this new world. So if they are on board, how close are we to bringing the metaverse into full reality? We’ve seen many changes in our society over the last few years, but nothing holds the [...]

17 05, 2022

Should Guest Post Links Be Marked Sponsored? Ask An SEO

2022-05-17T22:45:08+10:00May 17th, 2022|Search Engine Journal|

Written by Adam Riemer - This week’s Ask an SEO question comes from John in London, England, who asks: “I came here from your post Should You Use Nofollow, Sponsored, or UGC Links? In the ‘Affiliate Links’ paragraph you write, ‘These should be sponsored because you are posting them with the goal of earning a commission.’ My question is, should [...]

17 05, 2022

How To Create Your Google People Card

2022-05-17T16:45:43+10:00May 17th, 2022|Search Engine Journal|

Written by Matt G. Southern - The fastest and easiest way to gain a presence in Google is by typing in the query: **Add Me to Search**. If you live in India, Kenya, Nigeria, or South Africa, this command will prompt you to create a people card for Google Search. All you need is a mobile device with access to [...]

17 05, 2022

New TikTok Tool Surfaces Useful Insights For Marketers

2022-05-17T09:14:30+10:00May 17th, 2022|Search Engine Journal|

Written by Matt G. Southern - TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world. With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment toward brands. Featuring dozens of filters, TikTok Insights allows you to cut through data that’s irrelevant to your [...]

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