Search Engine Journal

Written by Matt G. Southern - Google has come out swinging against a law proposed by the Canadian government that would force the search engine to pay publishers for listing content. Canada’s proposed Online News Act would compel tech companies to negotiate deals with news organizations for content that appears on their platforms. It’s modelled after legislation introduced in Australia [...]

Written by Greg Jarboe - On a day when most of Madison Avenue was focused on the TV Upfronts, TikTok launched Branded Mission this morning. It’s an innovative (and subversive) way for brands to crowdsource authentic (and creative) content from the TikTok community. Branded Mission empowers creators to engage directly with brands to create (and monetize) their content for marketing [...]

Written by Lauren Carel - A goal is only as useful as the thoughtfulness of creating it. Like many overused marketing terms and cliches, a “goal” can become an overbearing or meaningless word or purposeless objective. Employers may hand them down without fully understanding the feasibility of accomplishment. Employees may feel pressured to meet assigned goals, realistic or unrealistic, without [...]

Written by Heather Campbell - Do you run an ecommerce business? Have you added apps to your site to improve the user experience? You may have added a handful. But, perhaps you’re feeling it’s not enough? It’s easy to add apps that improve customer experience, increase sales, and more. However, with so many bells and whistles, it’s even easier to [...]

Written by Heather Campbell - Have so-called “link building experts” burned you in the past? Did their methods, results, and communication around backlink services seem “off”? The sad reality is that too many link building efforts are morally questionable or just plain ineffective. The good news is there are other ways to dramatically improve your backlink profile without doing what [...]

Written by Wilson Lau - Although the Metaverse’s infrastructure is still being set up, companies and brands are jumping on the opportunity to join this new world. So if they are on board, how close are we to bringing the metaverse into full reality? We’ve seen many changes in our society over the last few years, but nothing holds the [...]

Written by Adam Riemer - This week’s Ask an SEO question comes from John in London, England, who asks: “I came here from your post Should You Use Nofollow, Sponsored, or UGC Links? In the ‘Affiliate Links’ paragraph you write, ‘These should be sponsored because you are posting them with the goal of earning a commission.’ My question is, should [...]

Written by Ryan Jones - The SEO job market has been on fire lately! Companies are investing more in SEO, and agencies of all sizes are scrambling to hire new SEO pros. I know I’ve spent a ton of time interviewing candidates lately. Separating the good candidates from the bad can seem like a daunting task. How do you ensure [...]

Written by Matt G. Southern - The fastest and easiest way to gain a presence in Google is by typing in the query: **Add Me to Search**. If you live in India, Kenya, Nigeria, or South Africa, this command will prompt you to create a people card for Google Search. All you need is a mobile device with access to [...]

Written by Matt G. Southern - TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world. With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment toward brands. Featuring dozens of filters, TikTok Insights allows you to cut through data that’s irrelevant to your [...]