Search Engine Journal

In a Webmaster Central hangout, a publisher asked Google’s John Mueller why their meta description was being rewritten. Mueller’s answer offered a peek into how Google’s algorithm chooses when to rewrite meta descriptions.The question was specifically about a meta description on the home page being rewritten on the Google search results pages (SERPs) for branded search queries. The publisher used [...]

Upswing 2.0: A Tale of Business Courage & ReinventionAs we were searching for ways to support agencies navigate uncertainty, Upswing, an established agency with a 1.2 million EUR turnover, was adapting to the late March context with the mix of defense and offense mentioned in recession studies.The agency was losing MRR and the circumstances weren’t too bright, as clients were [...]

Often I find myself focusing on specific strategies to perform specific functions.How do I write compelling copy to rank on voice search?What structured data produces easy wins?Things like that.These important questions are often covered here on Search Engine Journal in very useful articles.But it’s important to not just understand what tactics might be working to help you rank. You need to [...]

Google’s John Mueller recently advised an SEO not to manually create a sitemap for a large website, and offered more appropriate solutions.This exchange occurred in a Reddit thread on the r/SEO subreddit. An SEO was looking for advice on creating a sitemap for a website with over 2 million products.The thread states:“I have a client in a very technical, industrial [...]

There is an interesting twist in how we think about indexing – and that is rendering.When we think about ranking pages we generally think about indexing. This is to say, we generally think about the point in time when a search engine has:Discovered a page through sitemaps or crawling and has proceeded to then visit the page for indexing.Gathered all [...]

Finding yourself without a choice and having to work from home?If you aren’t fully accustomed to working from home, it might seem like a vacation at first.The kids at home, lounging around.No alarm at 5:30 a.m.No tedious commute, half-hour lunch break, office bustle.You can work in your pajamas, spend quality time with family, and binge watch your favorite Netflix shows [...]

Google is again supporting the Google Translate website translator tool in an effort help people get the information they need amid the COVID-19 pandemic.Google had previously withdrawn support for this plugin, which gave site visitors a way to translate pages into 100+ languages for free.Considering what’s going on in the world – now is the time to give site owners [...]

Google Maps is launching a new accessibility feature that lets users find wheelchair accessible places with the push of a button.“Accessible Places” is a feature that can be turned on and off in the Google Maps app.When switched on, accessible places can be quickly identified with a wheelchair icon.Here’s an example of what the icon looks like:The icon is so [...]

On this week's episode of Marketing O'Clock, Facebook Shops make their way to a business page near you, Twitter allows users to limit replies, and more.Jess Budde, Greg Finn, and Christine “Shep” Zirnheld talk about the new Facebook feature that has small businesses thinking big and the digital marketing news of the week on the Marketing O’Clock podcast.Introducing Facebook Shops Businesses [...]

There is a product or service out there for everyone.But, some can be so specific that their target market is an eighth of the size of a major consumer industry.While there are many advantages to catering to unique audiences, it can be challenging if you don’t know how to reach them.Because a niche market is so small, it can be [...]