Search Engine Journal

Written by Kristi Hines - Twitter plans to end its legacy verified program at the end of this month. To continue having a verified blue checkmark, you must subscribe to Twitter Blue, now available globally. You can check any blue checkmark on Twitter to see if it is a Twitter Blue or legacy verified checkmark by clicking or tapping it. [...]

Written by Roger Montti - Mozilla announced the founding of an open source initiative for developing AI that puts transparency, accountability and trustworthiness at the forefront of the open source AI products they will build to challenge Microsoft, OpenAI and Google. Many of the most important software products that make modern life possible, like Android, WordPress, PHP, Nginx and Apache [...]

Written by Loren Baker - In today’s digital age, having a well-optimized website is essential for any business looking to succeed online. However, simply focusing on keywords and topics may not be enough to stand out and connect with your target audience truly. Rory Hope of HubSpot joined me on the SEJ Show to discuss integrating actual audience data into [...]

Written by Jonathan Befort - What makes a great SaaS PPC campaign – or at the very least, what will make a SaaS PPC campaign just a little bit better? In other words, what makes a SaaS PPC campaign built to last? As I was thinking about this recently, it occurred to me that nearly all the client PPC spend [...]

Written by Loren Baker - A Candid Conversation On The Latest Trends, Industry News, And More When two long-time search experts and SEO news giants come together, really interesting things happen. From the latest trends and strategies to industry news and best practices, these two have seen a lot. And today, they sat down to talk about it. Barry Schwartz, [...]

Written by Lisa Raehsler - PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for a fresh perspective or next-level optimizations. Measurement: Conversion goals and analytics tracking. Automation: Managing smart settings. Ad types: Ideas to try or optimize. Targeting: Using your first-party data. Whether you are [...]

Written by Roger Montti - Google updated their Search Central Developers Job Posting page to remove South Korea as a region in which the Job Search Experience is available. Google Search Experience A Search Experience is a rich result, at least three of which are interactive rich results. Rich results stand out from the regular search results, calling attention to [...]

Written by Greg Jarboe - I’m a big fan of Robert Rose, the Chief Strategy Advisor of the Content Marketing Institute (CMI) and Chief Troublemaker of The Content Advisory. He’s a content marketing pioneer and a thought leader in the field. So, I was somewhat surprised to read his latest article, which is entitled, “B2C Marketers Treat Content Marketing as [...]

Written by Tessa Nadik - With so many tools and applications available for our industry, it is impossible to know about every single one. There are questions about what they do, how much they cost, what they are used for, and so many other questions that plague us when we’re looking for a tool to help us solve problems. Today, [...]

Written by Ashley Segura (Ward) - It’s a fact that even the best content writers and search engine optimizers occasionally strike out with a new piece of content. For whatever reason, and despite your best efforts, not everything you publish is going to be a hit. Sometimes, despite your best efforts, it will get buried, fail to rank in search [...]