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Search Engine Journal is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community. Search Engine Journal site.

27 05, 2020

Google Explains Why it Rewrites Meta Descriptions

2020-05-27T01:32:32+10:00May 27th, 2020|Search Engine Journal|

In a Webmaster Central hangout, a publisher asked Google’s John Mueller why their meta description was being rewritten. Mueller’s answer offered a peek into how Google’s algorithm chooses when to rewrite meta descriptions.The question was specifically about a meta description on the home page being rewritten on the Google search results pages (SERPs) for branded search queries. The publisher used [...]

26 05, 2020

What Will Post-Pandemic SEO Agencies Look Like?

2020-05-26T15:00:30+10:00May 26th, 2020|Search Engine Journal|

Upswing 2.0: A Tale of Business Courage & ReinventionAs we were searching for ways to support agencies navigate uncertainty, Upswing, an established agency with a 1.2 million EUR turnover, was adapting to the late March context with the mix of defense and offense mentioned in recession studies.The agency was losing MRR and the circumstances weren’t too bright, as clients were [...]

25 05, 2020

Everything You Need to Know

2020-05-25T22:00:19+10:00May 25th, 2020|Search Engine Journal|

Often I find myself focusing on specific strategies to perform specific functions.How do I write compelling copy to rank on voice search?What structured data produces easy wins?Things like that.These important questions are often covered here on Search Engine Journal in very useful articles.But it’s important to not just understand what tactics might be working to help you rank. You need to [...]

25 05, 2020

Don’t Create a Sitemap Manually

2020-05-25T03:45:43+10:00May 25th, 2020|Search Engine Journal|

Google’s John Mueller recently advised an SEO not to manually create a sitemap for a large website, and offered more appropriate solutions.This exchange occurred in a Reddit thread on the r/SEO subreddit. An SEO was looking for advice on creating a sitemap for a website with over 2 million products.The thread states:“I have a client in a very technical, industrial [...]

24 05, 2020

How (& Why) Search Engines Render Pages

2020-05-24T22:00:21+10:00May 24th, 2020|Search Engine Journal|

There is an interesting twist in how we think about indexing – and that is rendering.When we think about ranking pages we generally think about indexing. This is to say, we generally think about the point in time when a search engine has:Discovered a page through sitemaps or crawling and has proceeded to then visit the page for indexing.Gathered all [...]

23 05, 2020

10 Ways to Minimize Distractions & Still Get Work Done

2020-05-23T22:00:58+10:00May 23rd, 2020|Search Engine Journal|

Finding yourself without a choice and having to work from home?If you aren’t fully accustomed to working from home, it might seem like a vacation at first.The kids at home, lounging around.No alarm at 5:30 a.m.No tedious commute, half-hour lunch break, office bustle.You can work in your pajamas, spend quality time with family, and binge watch your favorite Netflix shows [...]

23 05, 2020

Google Translate Widget is Free Again for Some Websites to Use

2020-05-23T10:48:44+10:00May 23rd, 2020|Search Engine Journal|

Google is again supporting the Google Translate website translator tool in an effort help people get the information they need amid the COVID-19 pandemic.Google had previously withdrawn support for this plugin, which gave site visitors a way to translate pages into 100+ languages for free.Considering what’s going on in the world – now is the time to give site owners [...]

23 05, 2020

New Google Maps Feature Highlights Wheelchair Accessible Places

2020-05-23T07:34:19+10:00May 23rd, 2020|Search Engine Journal|

Google Maps is launching a new accessibility feature that lets users find wheelchair accessible places with the push of a button.“Accessible Places” is a feature that can be turned on and off in the Google Maps app.When switched on, accessible places can be quickly identified with a wheelchair icon.Here’s an example of what the icon looks like:The icon is so [...]

23 05, 2020

Facebook Shops for Small Businesses & This Week’s Digital Marketing News [PODCAST]

2020-05-23T02:00:35+10:00May 23rd, 2020|Search Engine Journal|

On this week's episode of Marketing O'Clock, Facebook Shops make their way to a business page near you, Twitter allows users to limit replies, and more.Jess Budde, Greg Finn, and Christine “Shep” Zirnheld talk about the new Facebook feature that has small businesses thinking big and the digital marketing news of the week on the Marketing O’Clock podcast.Introducing Facebook Shops Businesses [...]

23 05, 2020

How to Do SEO for Niche Markets

2020-05-23T00:00:13+10:00May 23rd, 2020|Search Engine Journal|

There is a product or service out there for everyone.But, some can be so specific that their target market is an eighth of the size of a major consumer industry.While there are many advantages to catering to unique audiences, it can be challenging if you don’t know how to reach them.Because a niche market is so small, it can be [...]