Search Engine Journal

Pinterest is rolling out five new updates squarely aimed at helping merchants set up a storefront, generate sales, and measure their results.Holiday shopping started well in advance this year, Pinterest says, with searches like “Christmas gift ideas” spiking in April (a 3x increase year over year).Over the past six months, the number of Pinterest users engaging with shopping surfaces has [...]

Instagram users can now stream live up to four times longer than before following a significant extension to live stream time limits.In addition, Instagram is making live streams more discoverable and keeping them available to watch for a greater period of time after they’re concluded.Here’s more all the updates announced for Instagram Live.Longer Time Limit For Live StreamsAn update that’s [...]

Microsoft announced a free GDPR compliant user behavior analytics tool. The analytics tools helps publishers understand how site visitors are using a site and identify areas of improvement, including reporting on the amusingly named “rage click” metric.Analytics That Won’t Slow Down WebsitesMicrosoft Clarity is a free analytics tool that provides insights into how users are interacting with a site. Engagement [...]

PPC pros who underestimate the impact automation will have on their professional lives risk missing out on a great transformation.I’ve been writing about the ways automation is transforming PPC for a few years now.Through that time, it’s become abundantly clear that managing PPC is rapidly moving away from requiring PPC tacticians.We used to operate in the details, such as focusing [...]

Dear Reader: for entertainment purposes, I left all nuance at the door – so get ready to huff and puff your way through this. Also, the main focus here is link building, not earning.Everyone hates link building.You know why?I asked some of my pals, and here’s what they said:And so on.But this all points to the main reason:Link builders make [...]

In my 13+ years in the digital space, I have had the opportunity to work both in-house, with regards to digital marketing, and also for an agency.As of late, I am noticing more and more companies developing their internal digital marketing agency (a.k.a., in-house).Regardless of if you’re developing your own agency or building one within a brand or corporation, there [...]

How often do you look around Gmail’s settings?The treasure trove of time-saving and productivity-enhancing features is well worth your time.Between some latest enhancements and older yet seldom used aspects, here are 22 reasons for you to look under the hood.1. Install the Gmail AppGo through the trouble of downloading the dedicated Gmail app on your mobile device.While it is possible [...]

No one was ready for this year. But just like that, it happened – and today we all find ourselves in a different world.Consumer habits are adapting. More than 100,000 small businesses have closed in the U.S. since March 2020. 9 in 10 consumers admitted to changing their shopping habits after COVID-19.Outsourcing went from being a helpful backup to the [...]

LinkedIn is rolling out new discovery features for virtual events designed to boost attendance by making them easier to find.In addition, event organizers will finally be able to capture leads from event sign-ups.That’s great news for marketers, as virtual events have been wildly successful since being added to LinkedIn this past May.The company reports over 200,000 events have been hosted [...]

Snapchat is launching a new feature called “Sounds” which allows users to add licensed music to their Snaps.Despite being a pioneer of the stories format, Snapchat is among the last to offer the ability to add music to photos and video clips.TikTok, Instagram, and Facebook all offer this feature already – now Snapchat is playing catchup.Music can be added to [...]