Search Engine Journal

What on earth is co-citation, and is it a Google search ranking factor?You may have heard the term co-citation in your SEO wanderings, often in discussions on link building and typically in conjunction with another term: co-occurrence.Co-citation has long been used by search engines to assist in determining how two seemingly unrelated documents may be connected.If my tiny home building [...]

With one billion monthly active users, TikTok is in the upper echelon of social media apps.Not sure why TikTok is so popular?A Neilsen study attempts to explain why.Commissioned by TikTok, the study analyzes data from over 8,000 survey respondents who were asked questions regarding their perception of the site’s content.The objective of the study is to understand what people value [...]

Security researchers at WPScan and Wordfence have identified seventeen plugins published Catch Plugins (a division of Catch Themes, LLC) that have vulnerabilities. These vulnerabilities are rated as high and can result in an attacker being able to change the plugin configurations.Cross Site Request Forgery (CSRF)A user authentication exploit (lacking a capability check) and a Cross Site Request Forgery (CSRF) vulnerability [...]

Is your YouTube viewership down? You’re not alone. It’s normal for watch patterns to change around this time of year. The company explains why.In a new video from project manager Rachel, who works on the YouTube recommendations team, the company answers five questions related to search and discovery.Among the questions is whether the YouTube recommendation algorithm was recently updated.Many channels [...]

Have you ever thought of using Snapchat for marketing?Snapchat is more than a camera tool and social media network – it’s also a keyword discovery engine!Matt McGowan, Director and General Manager of Snap Inc Canada, joins Loren Baker to discuss Snapchat trends and how marketers can reach, influence, and engage millions of Snapchat users.Aside from discovering and exploring trends that [...]

Facebook announced a series of improvements this week that are designed to help advertisers with performance and measurement.“In advance of the busy holiday shopping season and amidst all of the digital advertising industry changes, our top priority is helping you reach new and existing customers, drive your marketing objectives and measure the performance of your campaigns,” Graham Mudd, Facebook’s VP [...]

We know that in search, not all things are created equal.Not every tactic will yield the same results.Not every link has the same value.Not every keyword you rank for is valuable.We tend to spend an inordinate amount of time thinking about rankings strictly at the domain level.We look at a site, figure out its Domain Authority, try to gauge whether [...]

Looking for a full-funnel strategy to generate more B2B leads?You’ll need to target your ideal customer with precision, maintaining a consistent multi-channel messaging strategy from the top of the funnel to the bottom (including post-funnel).After reading this guide, you’ll know:Where your customers are.How to determine the cost for each online traffic acquisition channel.How to maximize performance.And actionable ways to scale [...]

Content marketing is a lot like baking.While one ingredient – say a blog post, or chocolate chips – might be what a customer or snacker notices first, it’s hardly the only one in the recipe.In fact, the recipe will contain a lot of ingredients and have used different tools that someone consuming the end result would never even notice.Think of [...]

MarketMuse recently released a free version of their sophisticated AI powered content writing tool. This tool automates the content creation process so that the team can focus on the content plus it provides insights to help optimize the content before it is published rather than refining it after it’s been published.AI Content Planning and OptimizationA muse is defined as a [...]