Search Engine Journal

Written by Matt G. Southern - Reports flooded in from Twitter on Monday evening as Google experienced a rare, widespread outage. Searchers around the world were met with this error message for a brief period when using Google:   According to Down Detector, the outage occurred around 9:39 p.m Eastern and lasted for a little over ten minutes. Image Credit: [...]

Written by Matt G. Southern - LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts. This gives you another way to drive traffic to your website from your business’s LinkedIn page or your personal profile. Geri Silver, Creator Manager at LinkedIn, shared an example of the new link sticker. In [...]

Written by Roger Montti - Google updated its structured data documentation for Editorial Product Review webpages. There is now a new Pros and Cons structured data that makes sites eligible for an enhancement in search. This change to Google’s structured data for product reviews can significantly impact product review websites. Only editorial product review sites can have an enhanced listing [...]

Written by Manick Bhan - Every brand wants to be considered a thought leader, but fewer can define what actually qualifies as thought leadership. When done correctly, thought leadership marketing can help your business maintain authority in your industry. But it is an earned strategy. Your content marketing teams should only pursue thought leadership if your brand has the successes, [...]

Written by Matt G. Southern - DuckDuckGo responds to recent criticism saying the third-party tracking scripts it blocks will now include scripts from Microsoft. Earlier this year, a security researcher discovered DuckDuckGo’s mobile browser transferring data to Microsoft-owned properties when visiting certain websites. As a company that promises never to track users, DuckDuckGo found itself in trouble when the security [...]

Written by Roger Montti - WordPress Gutenberg 13.8 is here, unpacking further incremental improvements to the Gutenberg block editor. Some of the improvements are relatively trivial additions, like adding a WhatsApp icon to the Social Icon Block. But others are more important because they give template designers the ability to provide more design options for their users. Chief among these [...]

Written by Matt G. Southern - Google updates search results for product review pages by listing an item’s pros and cons in the search snippet. In addition, there’s structured data to go along with this update, but it’s not 100% mandatory to qualify for the new snippets. While the new pros and cons structured data is recommended, Google says it [...]

Written by Alexander Kesler - The CTA (call-to-action) is a make-or-break moment in your content strategy and lead generation goals. Therefore, it is a critical copywriting component and essential in your B2B (business-to-business) marketing content and webpages. Plenty of information is available if you want to learn about B2C CTAs. However, B2B CTAs often lack resources for inspiration – and [...]

Written by Kaitie Frank - Many online businesses ignore keywords with zero search volume because they think no one is searching for that term. While it may be true that there is minimal search volume, online businesses in saturated markets can easily target these keywords and dominate a search space without much competition. What Are Zero Search Volume Keywords? Zero [...]

Written by Amy Hebdon - If you’ve been working with Google Ads/AdWords for a while, you know that it’s great for targeting intent. By serving ads against keyword searches, you can promote your product or service to someone exactly when they’re looking for it. But “the almighty keyword” is losing its potency. Not because keyword targeting isn’t effective, but because [...]