Search Engine Journal

Search Engine Journal is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community. Search Engine Journal site.

24 06, 2024

What Is Schema Markup & Why Is It Important For SEO?

2024-06-24T08:30:57+10:00June 24th, 2024|Search Engine Journal|

Written by Chuck Price - is a collection of vocabulary (or schemas) used to apply structured data markup to web pages and content. Correctly applying schema can improve SEO outcomes through rich snippets.Structured data markup is translated by platforms such as Google and Microsoft to provide enhanced rich results (or rich snippets) in search engine results pages or emails. [...]

20 06, 2024

What To Analyze On Competitors Sites For SEO

2024-06-20T19:30:51+10:00June 20th, 2024|Search Engine Journal|

Written by Adam Riemer - This week’s Ask an SEO question comes from Sanjay in Coimbatore, who asks: “What are the things I need to analyze in our competitors site for SEO?” Sanjay, thank you for asking this question. The most important thing to keep in mind when analyzing a competitor or multiple competitors’ SEO techniques is to never do [...]

17 06, 2024

15 Ways To Improve Conversion Rates In Google Ads

2024-06-17T10:00:06+10:00June 17th, 2024|Search Engine Journal|

Written by Brooke Osmundson - Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks into meaningful actions like purchases, sign-ups, or leads. But fear not, because in this article, we’re diving into real-life tips and tactics that can make a tangible difference to your conversion [...]

13 06, 2024

Why Have My Google Ads Not Got Any Impressions?

2024-06-13T22:00:05+10:00June 13th, 2024|Search Engine Journal|

Written by Navah Hopkins - This month’s Ask A PPC comes from Vijay, who asks: “Why are my Google Ads approved but have no impressions? How do you fix it?” We’re going to go into the timely question of why a Google Ad entity (keyword, ad, ad group, and campaign) might not have impressions. We will tackle the main and [...]

10 06, 2024

Can 10 Pages Impact Sitewide Rankings?

2024-06-10T07:25:01+10:00June 10th, 2024|Search Engine Journal|

Written by Roger Montti - Google’s John Mueller answered a question about sitewide impacts on a site with ten pages that lost rankings in the March/April 2024 Core Update then subsequently experienced a sitewide collapse in May. Can 10 Pages Trigger A Sitewide Penalty? The person asking the question on Reddit explained that they had ten pages (out of 20,000 [...]

6 06, 2024

Understanding Information Security & Risk Management

2024-06-06T22:00:05+10:00June 6th, 2024|Search Engine Journal|

Written by Sachiko Scheuing - This edited extract is from How to Use Customer Data by Sachiko Scheuing ©2024 and reproduced with permission from Kogan Page Ltd. I have an extremely confidential piece of information on a particular sheet of paper. This A4-sized paper contains a list of Christmas presents I plan to give to my family members. To make [...]

2 06, 2024

Why Every Marketer Should Be On Reddit

2024-06-02T11:31:12+10:00June 2nd, 2024|Search Engine Journal|

Written by Brent Csutoras - In its nearly 20 years of existence, Reddit has built a robust, dynamic, and highly engaged community. It has cemented itself as not only one of the key influencers for the internet culture we have come to know today, but also as one of the top 10 social media sites in the world, with more [...]

30 05, 2024

The Top 10 Content Marketing Skills You Need

2024-05-30T21:00:26+10:00May 30th, 2024|Search Engine Journal|

Written by Brent Csutoras - Want to reach more of your target audience, connect with them, and have meaningful interactions? Quality content marketing may be the ideal solution for you. But gone are the days of simply writing and releasing content. Effective content marketing requires various skills and strategies if you want to get it right. If you’re looking to [...]

27 05, 2024

Google’s AI Overviews Go Viral, Draw Mainstream Media Scrutiny

2024-05-27T10:00:05+10:00May 27th, 2024|Search Engine Journal|

Written by Matt G. Southern - Google’s rollout of AI-generated overviews in US search results is taking a disastrous turn, with mainstream media outlets like The New York Times, BBC, and CNBC reporting on numerous inaccuracies and bizarre responses. On social media, users are sharing endless examples of the feature’s nonsensical and sometimes dangerous output. From recommending non-toxic glue on [...]

23 05, 2024

How Do I Get A Job With A PPC Agency

2024-05-23T22:00:05+10:00May 23rd, 2024|Search Engine Journal|

Written by Navah Hopkins - This month’s “Ask A PPC” question is particularly significant because the job market has been quite volatile. “How do I get a job with a PPC agency when I have only worked in-house. What experience would they want?” – Karl Toronto It’s understandable that people want to know which skills employers seek when hiring for [...]

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