Search Engine Journal

Search Engine Journal is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community. Search Engine Journal site.

16 04, 2021

Countries with Slow Internet Can Affect Core Web Vitals Scores

2021-04-16T22:12:10+10:00April 16th, 2021|Search Engine Journal|

In a Google Office Hours Hangout Google’s John Mueller answered  if the Core Web Vitals scoring would give consideration to sites whose users come from countries with predominantly slow Internet.Core Web Vitals Lab & Field TestingTesting core web vitals with Lighthouse gives what’s called Lab Data. Lab data is an estimated score using a simulated environment.Field data, which is what’s [...]

16 04, 2021

Google Lightning Talks: The State of SEO

2021-04-16T12:02:11+10:00April 16th, 2021|Search Engine Journal|

A video in Google’s Lightning Talks series, titled the state of web search engine optimization, presents data on how websites are following standard SEO practices.Aleyda Solis, SEO consultant and founder of Orainti, joins Lightning Talks as a guest presenter as she goes over the main learnings from the SEO chapter of the 2020 Web Almanac.The Web Almanac is a comprehensive [...]

16 04, 2021

Google Ads Tracking Updates; Here’s What Advertisers Need to Know

2021-04-16T07:09:57+10:00April 16th, 2021|Search Engine Journal|

Starting in May, Google Ads will be setting a first-party cookie with a new identifier through the Global site tag as well as Google Tag Manager. As a first-party cookie, it will be unique and limited to users of a specific site.Why The Change to Begin Setting a First-Party Cookie?Google has made it clear that they’re taking steps toward protecting [...]

16 04, 2021

Google Announces New Dynamic Exclusion List

2021-04-16T04:50:59+10:00April 16th, 2021|Search Engine Journal|

Today in a move toward increasing brand safety on the web, Google announced the addition of dynamic exclusion lists to help advertisers simplify the management of negative placements.What are Dynamic Exclusion Lists?Dynamic exclusion lists are placement exclusion lists that are dynamically updated in order to simplify placement management. This feature also allows advertisers to opt into third-party lists and automatically [...]

15 04, 2021

How to Tell What Readers Want & Give It to Them

2021-04-16T01:42:11+10:00April 15th, 2021|Search Engine Journal|

The O’Jays 1975 hit single “Give The People What They Want!” should be the theme song and guiding mantra of every dedicated content marketer.After all, the primary focus of content marketing done right (and SEO, for that matter) is creating comprehensive answers to the questions consumers ask to fulfill their every want and need.Similarly, the main goal and promise of [...]

15 04, 2021

Google Research Paper Reveals a Shortcoming in Search

2021-04-15T20:37:08+10:00April 15th, 2021|Search Engine Journal|

A recent Google research paper on Long Form Question Answering illustrates how difficult it is to answer questions that need longer and nuanced answers. While the researchers were able to improve the state of the art of this kind of question answering, they also admitted that their results needed significant improvements.I read this research paper last month when it was [...]

15 04, 2021

LinkedIn Adds New Profile Features to Address Career Gaps

2021-04-15T04:04:29+10:00April 15th, 2021|Search Engine Journal|

LinkedIn users can now address gaps in employment history with profile options to indicate when life events such as a parental leave or sabbatical occurred.In addition, LinkedIn is making it easier for freelancers and self-employed individuals to list their career status on their profile.These updates are a continuation of LinkedIn’s recent efforts to improve users profiles. The company says many [...]

15 04, 2021

The Great Big List of 50+ Google Easter Eggs & How to Access Them

2021-04-15T03:36:10+10:00April 15th, 2021|Search Engine Journal|

Aside from the tasty chocolate candy many of us enjoy eating in the springtime, ‘Easter eggs’ have an entirely different meaning when they come from Google.An Easter Egg is an unexpected feature in games, movies — and in this case, Google Search or another of its products.These secret goodies are usually discovered through word of mouth or entirely by accident.In [...]

15 04, 2021

How Cognitive Intelligence will Reshape Chatbots with Dr. Michelle Zhou

2021-04-15T02:00:53+10:00April 15th, 2021|Search Engine Journal|

We have heard for years that Chatbots are the future and although we have seen some significant progress in the concept and application, they are still impersonal and not as helpful as we had hoped they would be. Dr. Michelle Zhou, co-founder and CEO of Juji, Inc, as well as inventor of IBM Watson Personality Insights, joins us to talk [...]

14 04, 2021

Vulnerabilities in 17+ Elementor Add-on Plugins for WordPress

2021-04-14T18:37:45+10:00April 14th, 2021|Search Engine Journal|

Wordfence security researchers discovered that virtually every plugin tested that adds functionality to Elementor had a vulnerability. Many of the contacted plugin publishers updated their plugins but not all of them responded, including premium plugins.The Elementor page builder plugin itself patched a similar vulnerability in February 2021.This vulnerability affects add-on plugins for Elementor that are created by third parties.AdvertisementContinue Reading [...]

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