Search Engine Journal

TikTok is rolling out eight new features for livestreams which includes Q&A, picture-in-picture, the ability to schedule streams in advance, and more.Over the past year, the number of people broadcasting and viewing livestreams on TikTok has doubled.Users’ enthusiasm for live content has encouraged the company to invest in new tools for streamers that assist with discovering, creating, and consuming live [...]

Pinterest is rolling out new ways for users to earn money on the site, including the ability to earn commission through affiliate links.Now, Pinterest users can turn idea pins into shoppable pins. When other users buy a tagged product after clicking a link in an idea pin, the user who posted it will earn a commission.Users can tag their idea [...]

This topic is covered in the latest installment of the Ask Googlebot series on YouTube.In the video, Google’s John Mueller addresses the following question:“What makes user feedback eligible enough for Google to decide to tweak its search ranking algorithm? Does Google consider that feedback in the future?”Mueller responds by discussing how user feedback is handled internally, and explains the best [...]

Reviewing best practices for pay-per-click is a great way to keep up with trends and improve performance. Especially now, as the advertising world is dealing with more change than ever.As your business strategies and goals have evolved over the past 18 months, revisiting your paid media plan is an opportunity to ensure your strategy aligns with PPC best practices.As you [...]

Today’s Ask an SEO question comes from Anastasia in London, who asks:“How do you demote/remove an organic sitelink to a particular page without a demoting tool in GSC?”Anastasia, this question is a good one and something that I faced recently with a client’s website.Before we go too far into the answer, I want to first give a general overview of [...]

The Big PictureThe purpose of an SEO campaign is to make a website’s strategic pages rank high on Google for relevant searches.Google’s complex algorithm considers a whole slew of factors when ranking a webpage, including relevancy and quality of content, images, metadata, user-friendliness, and inbound links, to name a few.So, if the website redesign changes or removes a URL that [...]

Google begins rolling out the “link spam update,” which makes its algorithms more effective at identifying and nullifying link spam.The update begins rolling out today and will take at least two weeks to roll out broadly to search results in multiple languages.Google cautions that changes in rankings are imminent for some site owners:“In our continued efforts to improve the quality [...]

You probably aren’t writing a new piece of content just for fun.You have a purpose and a reason that you’re taking the time to create a new piece of content. Usually, this is to increase your rankings and conversions, build engagement, or provide consumer education.Whatever the reason, there are specific steps to follow when it comes to web content writing [...]

In our remote-first “new normal,” business owners and marketers alike are looking for answers to key questions:What marketing channels are providing the greatest ROI right now?Where should we focus our limited digital marketing resources and energy for maximum business results?How can we best augment our in-house operations and get the greatest value from marketing agencies?Learn ways to bounce back when [...]

In a Google SEO Office-hours hangout, John Mueller explained the reasons why a website would lose all the FAQ rich results snippets.What are Rich Results?Google’s search results were traditionally ten blue links. Users made a search and Google showed ten links to ten web pages.Now Google shows what are called Rich Results.There are search results that are more than a [...]