Search Engine Journal

Are you currently working with an agency or planning to hire one soon?Then join our next sponsored Search Engine Journal webinar on Wednesday, January 27 at 2 p.m. ET.Paxton Gray, CEO at 97th Floor, will discuss the keys to building a productive relationship with your marketing agency, as well as some of the warning signs to look out for when [...]

Advertisers who are fans of Google’s Gmail Ads may be frustrated to learn they will no longer be a standalone ad type as of July.This morning, Google issued the following email to advertisers who have standalone Gmail campaigns in their accounts. Instead, Gmail ad targeting will solely be available as one of the places to appear in the Discovery campaign [...]

Many local businesses rely on their Google My Business (GMB) listing as a major online marketing tool.In fact, for a large group of small businesses, a GMB profile is their only form of internet marketing.Foolish?Yes.Risky?Yes.But for small local businesses that operate on a tiny marketing budget (or even no budget at all), a free GMB profile is often the only [...]

Big brands are now realizing the value of search engine marketing—but be careful where you pull budget back to support it.SEM and branding are just better together. Here’s why.Many moons ago, I ran paid search for Gateway Computers.We did a good job.In fact, we did such a good job that the ROI from paid search far surpassed any other channel.One [...]

Today’s question comes from Aishwarya in Queensland, who asks:“Is it necessary to use Nofollow, Sponsored or UGC links (rel=”sponsored”, rel=”follow” or rel=”nofollow sponsored”) in the coupons/vouchers/offers websites where there are lot of outbound links? If yes, which of the links above is better to use.”Great question, Aishwarya!Yes, it’s absolutely necessary to use these attributes on your outbound links.Aside from the [...]

Google’s John Mueller answered a question about links in the button element, confirming that Google can’t see them. Some SEOs have been hiding internal links in the button element in order to block PageRank from “unimportant” pages. Mueller’s answer seems to confirm that the tactic works.Google’s John Mueller discussing links in the button HTML element.PRG Pattern for Hiding Links from [...]

The Impact of COVID on Click FraudCOVID-19 has impacted almost every business in some way this year, and click fraud has also seen a sharp rise in activity.From our data, there are only two sectors that have seen declines in click fraud rates:Local trade business.The travel sector.With countries imposing nationwide lockdowns and travel restrictions, many of these local services and [...]

DuckDuckGo celebrates a milestone as it reaches 100 million searches in a single day.DuckDuckGo’s public traffic data indicates the record was hit this past Monday, January 11.Including Monday’s milestone number, DuckDuckGo is on track to hit around 90 million daily average searches for the month of January.For comparison, DuckDuckGo averaged around 52 million daily average searches in January 2020. That’s [...]

Google’s John Mueller says Web Stories may be rolled out to search results in additional countries if more sites start publishing them.Mueller states in the Google Search Central live stream from January 15 that this applies to all search features.A site owners writes in asking Mueller if there’s any information about Web Stories coming to search results in other countries.Web [...]

Google is removing some Australian news sites from search results in a move which follows a government order to pay publishers for their content.The Sydney Morning Herald, which is one of the affected news sites, reports Google has admitted to removing content as part of an “experiment.”A Google spokesperson tells The Herald:“We’re currently running a few experiments that will each [...]