Search Engine Journal

Natural language processing (NLP) is becoming more important than ever for SEO professionals.It is crucial to start building the skills that will prepare you for all the amazing changes happening around us.Hopefully, this column will motivate you to get started!We are going to learn practical NLP while building a simple knowledge graph from scratch.As Google, Bing, and other search engines [...]

Google has updated it’s travel portal to include pandemic relevant information. Now Google’s travel portal is showing Travel Trends that reveal additional information about flights and hotels, changing  how decision making is done.Travel TrendsGoogle.com/travel/ is Google’s travel portal. The portal has been updated with what Google calls travel trends.The travel trends shows consumers multiple kinds of information that takes into [...]

Google gives a beginner-friendly explanation of how it improves search results in a new video published to the company’s YouTube channel.How does Google improve Search? In this video, a look at how we research, test, experiment and seek scalable solutions, if issues arise: https://t.co/L219VHFzltAlso learn more at our How Search Works site: https://t.co/XVYVK5dzut pic.twitter.com/cq4c5OwTpr— Google SearchLiaison (@searchliaison) August 13, 2020The [...]

Google is letting businesses make edits to their GMB listings while they’re being viewed in Google Maps and search results.This change will allow businesses to quickly update their information without having to log-in to Google My Business.“When it comes to your business’s online presence, putting your best foot forward matters. And with more than 15 million edits made to Business [...]

Google’s Martin Splitt, and Rachel Costello of Builtvisibile, discuss common questions about canonicalization in the latest episode of SEO Mythbusting.Some of the busted myths include whether canonicalization is a signal or a directive, if it can be used as a redirect, site preference versus user preference, and more.Here’s a quick recap of each question and answer, along with its corresponding [...]

The COVID-19 pandemic has created a deep sense of uncertainty across all sectors of society.This has directly affected marketers, who need to stay on top of the latest trends affecting their customers.SEO and search have been the only way for marketers to keep pace with the daily disruptions.We can step back and take another perspective on all of this flux.The [...]

Shopify now has a new app that displays a site’s Google Web Vitals score. Improving the scores may help a site perform better. In 2021 the Web Vitals scores will become ranking factors.What is the Shopify Web Vitals App?The app provides Shopify shop merchants the ability to check their Web Vitals score and compare them to the competition.The app was [...]

LinkedIn is selling SlideShare to Scribd – a digital library leader for books, audiobooks, and other professional works.“Today, we’re announcing that digital library leader Scribd has acquired LinkedIn’s SlideShare.Scribd’s mission is to change the way the world reads by providing people with unparalleled access to the world’s best content.”Scribd specializes in hosting millions of user-uploaded documents such as study guides, [...]

A decidedly small percentage of websites are able to pass a Core Web Vitals assessment within PageSpeed Insights, according to a new study.Screaming Frog analyzed 2,500 keywords and 20,000 URLs to find that 12% of mobile and 13% of desktop results passed the assessment.For context, these are the benchmarks for each of the Core Web Vitals:Largest Contentful Paint (LCP): Measures [...]

Facebook has been busy this year with election season barreling its way towards us here in the US. They have faced criticism over everything from the handling of politicians to misinformation from users about voting locations.They have reacted with new features that empower the user, and official channels that communicate items related to voting.The scrutiny has been alive and well [...]