Search Engine Journal

Search Engine Journal is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community. Search Engine Journal site.

14 04, 2021

Everything You Need to Know [Ebook]

2021-04-14T03:47:09+10:00April 14th, 2021|Search Engine Journal|

Want to get more traffic and higher rankings for your WordPress website?WordPress makes it easy to structure, manage, and publish your content in a way that is friendly for search engine optimization. That’s why it’s considered the best content management system (CMS) for SEO.But simply creating a WordPress site won’t magically get you on Page 1 of Google’s search results.Relying [...]

13 04, 2021

How Important Are XML & Image Sitemaps To Google?

2021-04-14T08:52:10+10:00April 13th, 2021|Search Engine Journal|

As Google’s search results have increasingly become more visual, the importance of image optimization has grown — particularly in ecommerce, travel, and other verticals where users expect multiple views of the product or service they’re considering.The most recent figures from the Moz SERP Feature History show that over the last 30 days, as of the date of publication, images have [...]

13 04, 2021

How to Get Started With YouTube Audio Ads

2021-04-13T22:45:34+10:00April 13th, 2021|Search Engine Journal|

YouTube launched its version of audio ads, part of the platform’s strategy to engage music and podcast listeners, in November 2020.YouTube audio ads give advertisers another avenue for capturing the attention of its users, particularly those who use the platform as an auditory versus strictly video medium — for listening to podcasts, concerts, or lectures, for example.If your goal is [...]

13 04, 2021

7 Things Content Marketers Can Learn From the Entertainment Industry

2021-04-13T21:45:18+10:00April 13th, 2021|Search Engine Journal|

Can you learn more about content marketing — especially content distribution — from watching TV than from reading other content marketing writers’ columns?Yes. Absolutely.This isn’t just some justification for my watching so much TV (although it is convenient, I’ll admit).The entertainment industry really is one of the best places to look for content inspiration. After all, music, movies, books, and [...]

13 04, 2021

Faster, Data-Rich, Designed for SEO Agencies

2021-04-13T17:27:08+10:00April 13th, 2021|Search Engine Journal|

This post was sponsored by SEOmonitor. The opinions expressed in this article are the sponsor’s own.A reliable core rank tracker is crucial for the SEO business growth of your agency.Many factors define that reliability, including:Accurate, complete data sets.Data update frequencies.Accessibility, customization, and collaboration features.User experience.Customer support.Plus, it’s important to take into account how the tool and the internal processes of [...]

13 04, 2021

Google’s “Project Bernanke” Favors Google Over Other Advertisers

2021-04-13T03:34:09+10:00April 13th, 2021|Search Engine Journal|

In a recent anti-trust case, it has been alleged that Google has been giving their own ads an unfair advantage within the Google Display Network in a program called “Project Bernanke”.What is Project Bernanke and How Do We Know About It?In their recent filing as part of an ongoing anti-trust lawsuit, Google, presumably accidentally, uploaded documents to the court’s public [...]

13 04, 2021

44 Instagram Statistics and Facts Updated for 2021

2021-04-13T01:08:11+10:00April 13th, 2021|Search Engine Journal|

Instagram factsWhen did Instagram come out?How much is Instagram worth?How many Instagram users are there?Instagram account growth statisticsInstagram Top InfluencersHow much can you earn on Instagram?Top Brands on InstagramInstagram photo with most likesTop Instagram Hashtags of 2021Instagram statistics by countryInstagram demographic statistics1. Instagram is currently the sixth most used social media platform in the world (behind Facebook, Youtube, WhatsApp, FB [...]

12 04, 2021

Social Signals Impact Rankings & 4 Other SEO Misconceptions

2021-04-13T12:22:10+10:00April 12th, 2021|Search Engine Journal|

It’s 2021 and we can successfully launch a rocket into space, but we can’t stop the spread of misinformation on the internet.Even in marketing, there are things we’ve heard (and maybe even repeated) that qualify as misinformation — nuggets we took as gold to guide our SEO strategies at the time because everyone thought the same thing.Maybe it was once [...]

12 04, 2021

How Often Will Core Web Vitals Ranking Factor Be Calculated?

2021-04-12T21:02:09+10:00April 12th, 2021|Search Engine Journal|

In a Google SEO office-hours hangout someone asked John Mueller about the update schedule for the ranking factor associated with the Core Web Vitals (CWV) scores. Will the ranking factor be updated in real-time or every 28 days?The answer could be important because publishers who make changes to improve their Core Web Vitals (CWV) scores may be anxious to see [...]

12 04, 2021

DuckDuckGo Announces Plans to Block Google’s FLoC

2021-04-12T07:45:17+10:00April 12th, 2021|Search Engine Journal|

Changes to DuckDuckGo Browser ExtensionChanges to DuckDuckGo Search EngineFinal Notes About FLoCDuckDuckGo announces plans to block FLoC, Google’s new way of tracking users’ web browsing activity in Chrome.As Google transitions away from using third-party cookies in Chrome, its developing a new technology called FLoC (Federated Learning of Cohorts).Google claims FLoC offers more privacy than third-party cookies because it monitors activity [...]

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