Search Engine Journal

Written by Roger Montti - Google newly expanded guidance on best practices for links has surprising parallels with what we know about algorithms and the proper use of HTML. Here are four takeaways found in Google’s updated SEO Link Best Practices. 1. Title Attribute Can Work Like an Anchor Text Google can use the Title attribute if the anchor text [...]

Written by Roger Montti - The newly released Lighthouse 10, the technology underlying PageSpeed Insights and Chrome DevTools, introduces two new site audits. These audits should be useful as part of audit because they pertain to site security and user experience factors. Technically, one of the audits is an expansion of a previous audit, but it’s essentially a new audit. [...]

Written by Roger Montti - Google’s Bard is based on the LaMDA language model, trained on datasets based on Internet content called Infiniset of which very little is known about where the data came from and how they got it. The 2022 LaMDA research paper lists percentages of different kinds of data used to train LaMDA, but only 12.5% comes [...]

Written by Matt G. Southern - Microsoft Advertising has made several updates to its platform to help marketers scale their campaigns and reach more customers. Market Expansion First, Microsoft Advertising is expanding to 34 additional markets, now totaling 164 markets worldwide, allowing businesses to reach over 1 billion people. Automated Bidding & Last-Touch Attribution One of the key features of [...]

Written by Kristi Hines - Elon Musk, owner and CEO of Twitter, announced that starting today, Twitter will share ad revenue with creators. The new policy applies only to ads that appear in a creator’s reply threads. The move comes on the heels of YouTube launching ad revenue sharing for creators through the YouTube Partner Program in a bid to [...]

Written by Roger Montti - There is concern about the lack of an easy way to opt-out of having ones content used to train large language models (LLMs) like ChatGPT. There is a way to do it, but it’s neither straightforward or guaranteed to work. How AIs Learn From Your Content Large Language Models (LLMs) are trained on data that [...]

Written by Roger Montti - A successful search engine optimization strategy includes competitive analysis. The tools available today offer incredible value at generally reasonable fees. They help users accomplish more in less time, and many may find that the tools are so useful that they essentially end up paying for themselves. Here are 10 popular SEO competitive analysis tools, their [...]

Written by Ben Steele - Much of the web is ephemeral. Web pages exist until they don’t. The content on them exists until it’s updated – and then it’s gone. Unless you go digging in an archive. Archiving the web is important for cultural and anthropological research. It’s also helpful for business reasons, like competitive analysis. It can even help [...]

Written by Roger Montti - Duda announced the integration of WooRank SEO auditing and website optimization tool, providing agencies that build sites on the platform an easy way to create optimized websites. WooRank offers a suite of search and marketing optimization tools that are useful for: Keyword research Rank tracking SEO performance auditing On-page SEO audits According to the press [...]

Written by Kevin Rowe - Link Research Prospecting And Outreach Reporting AI-Powered Tools 1. Majestic Excellent for identifying the types of domains you should generate links from. 3. Pitchbox Combines email outreach with SEO metrics. 8. Agency Analytics Connects a variety of performance metrics. 10. Link Whisperer Good for internal linking efforts. 2. Ahrefs Provides useful reports to analyze trends. [...]