Search Engine Journal

Search Engine Journal is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community. Search Engine Journal site.

20 02, 2020

6 Ways to Reduce Shopping Cart Abandonment

2020-02-20T02:45:46+11:00February 20th, 2020|Search Engine Journal|

There are few things that seem like bigger lost opportunities for site owners due to shopping cart abandonment.The same goes for most shoppers who would prefer to not abandon their cart when they get that far into the purchasing decision mode.We work hard using search marketing and other marketing strategies and tactics to drive traffic to our ecommerce websites.While marketing [...]

19 02, 2020

Google Ads Makes it Easy to Share Audience Lists Across Accounts

2020-02-19T10:32:00+11:00February 19th, 2020|Search Engine Journal|

Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts.Before today, sharing audience lists from manager accounts to sub-accounts would have required multiple steps to set up. Now, advertisers can simply opt-in via the settings panel.A new feature, called continuous audience sharing, is something advertisers can activate in their account settings as shown [...]

19 02, 2020

22 Proven Ways to Get Followers on Instagram

2020-02-19T07:00:36+11:00February 19th, 2020|Search Engine Journal|

Looking to grow your following on Instagram?Use these 22 proven tips to attract more followers.1. Create an Editorial Calendar for InstagramWhen we write content, we labor over ideas, delivery, and optimization.It should be no different when we share photos and videos on a business or brand’s Instagram account.Take the time to brainstorm clever content ideas that align with seasons, holidays, [...]

19 02, 2020

Google Search Console Has New Tools to Help With Site Moves

2020-02-19T06:54:18+11:00February 19th, 2020|Search Engine Journal|

Google is rolling out new features for Search Console’s change of address tool to further assist users with changing domains.The change of address tool within Search Console allows site owners to notify Google when a website has moved from one domain to another. It can also be used when moving a site from one subdomain to another.When Google is notified [...]

19 02, 2020

My Site Audit Says ‘Low Word Counts’ – Is That Important?

2020-02-19T00:45:38+11:00February 19th, 2020|Search Engine Journal|

Editor’s note: “Ask an SEO” is a weekly column by technical SEO experts Shelly Fagin, Ryan Jones, Adam Riemer, and Tony Wright. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!This week for “Ask An SEO”, we have a question from Michael in Miami. He asks:“I just [...]

18 02, 2020

A Way to Unlock Growth

2020-02-18T17:00:44+11:00February 18th, 2020|Search Engine Journal|

How Would Walmart Measure Your SEO Agency?As you consider all those metrics, and how to define and organize them to fit your SEO agency, let’s take a step back and remember Walmart.We’re back in the early 1990s when one still has to manually calculate stocks to make a profit and outrun the competition. Again, it’s a pressing matter of growth [...]

18 02, 2020

10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them)

2020-02-18T01:45:04+11:00February 18th, 2020|Search Engine Journal|

In a world of ad blockers and AI automation, content marketing is essential to your marketing plan.For example, the number of people using ad blockers has risen by 10% in six years. No matter how much you spend on your paid advertisements, there’s a 26% chance your target audience won’t even see them.Voice search is growing. To date, there are [...]

18 02, 2020

5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing

2020-02-18T00:45:43+11:00February 18th, 2020|Search Engine Journal|

It is all too easy to fall into the trap of the digital marketing comfort zone, but this can be a path into complacency, under-performance and ultimately decline.When marketing campaigns consistently perform year after year and momentum is positive, you may be fooled into thinking that everything is working to near-peak levels with no need to stretch the boundaries or [...]

17 02, 2020

25 Surprising Facts You Didn’t Know About Snapchat

2020-02-17T00:00:26+11:00February 17th, 2020|Search Engine Journal|

Snapchat isn’t just about keeping up with the Kardashians.Neither is it limited to sharing silly/cute/spontaneous selfies with friends, or stories of chocolate margaritas.Snapchat is more than all of that.In fact, if you use it strategically, it can be a powerful tool for marketing your brand.Sounds exciting, right?It is.But before you start marketing on Snapchat, you first need to know everything [...]

15 02, 2020

Google’s New Partner Program Requirements Show No Love for Agencies & This Week’s News [PODCAST]

2020-02-15T04:00:13+11:00February 15th, 2020|Search Engine Journal|

Join Jess Budde, Greg Finn, and Christine “Shep” Zirnheld for Marketing O’Clock. We’re breaking down these digital marketing news stories:Google’s new Partner requirementsOn this week’s episode of Rant O’Clock, Google is making Partners jump through hoops if they want to retain their badges.Spend requirements doubled, new certifications are required, and Google will consider campaign optimization scores when determining Partner status.Active [...]