Search Engine Journal

Search Engine Journal is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community. Search Engine Journal site.

17 08, 2023

Google Lets Businesses Add Social Media Links To Profiles

2023-08-17T22:00:11+10:00August 17th, 2023|Search Engine Journal|

Written by Matt G. Southern - Google has introduced the ability for businesses to add social media profile links directly in their Google Business Profile. This new option enables companies to showcase their social media presence alongside other information in Google Search and Maps. By having social media links accessible on their Google Business Profile, businesses can provide customers with [...]

12 08, 2023

Instagram Unveils Carousel Music, Collabs, And Add Yours Sticker

2023-08-14T10:00:09+10:00August 12th, 2023|Search Engine Journal|

Written by Kristi Hines - Instagram announced music for carousel posts, collabs, and a sticker that invites followers to submit user-generated content. The series of new features provides users with enhanced ways to create, work together with other creators, and encourage interaction with followers. Screenshots from Instagram, August 2023 Add Music To Photo Carousels Building on the launch of music [...]

10 08, 2023

5 Reasons You Shouldn’t Use ChatGPT for Legal Website Content

2023-08-10T22:00:07+10:00August 10th, 2023|Search Engine Journal|

Written by Alex Valencia - There’s no doubt that ChatGPT has emerged as a powerful, ground-breaking tool for marketers and business owners around the world. In fact, ChatGPT has been heralded as one of the leading AI tools of today, with capabilities that include generating complex programming code, creating marketing templates, and writing content. With all its capabilities, ChatGPT has [...]

7 08, 2023

Google Analytics 4 Gets Regex Filtering For Customized Reporting

2023-08-07T09:13:56+10:00August 7th, 2023|Search Engine Journal|

Written by Matt G. Southern - Google has introduced a new capability for Google Analytics 4 (GA4), allowing you to apply additional filter types to reports. Now, you can customize reports more granularly using match types such as ‘begins with,’ ‘exactly matches,’ and regex (regular expressions). Detailed Insight With Report Filters Filters allow you to customize the data shown in [...]

3 08, 2023

Understanding Buyer Intent Keywords

2023-08-03T18:15:31+10:00August 3rd, 2023|Search Engine Journal|

Written by Adam Heitzman - We all know that strategic keyword targeting is central to successful SEO and paid search campaigns. The more your site appears in search results for relevant queries, the more visitors it will attract. But keyword optimization is about more than just driving more traffic to your site. It also plays a crucial role in maximizing [...]

30 07, 2023

Managing Successful SEO Migrations

2023-07-30T06:16:14+10:00July 30th, 2023|Search Engine Journal|

Written by Dan Taylor - As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses as both technology and business objectives advance. A migration, despite its impact on SEO, can enhance visitor experience if done correctly. Upgrading to a faster [...]

27 07, 2023

The Best Time To Post On Instagram (2023)

2023-07-27T22:00:09+10:00July 27th, 2023|Search Engine Journal|

Written by Shelley Walsh - Instagram is the third most popular social channel, with 500 million daily active users and one billion monthly active users. That’s a lot of targeted audience to tap into; naturally, there is no shortage of brands leveraging the social platform. Like all social media channels, with those huge numbers of users, it’s easy to fall [...]

24 07, 2023

Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics

2023-07-24T10:00:08+10:00July 24th, 2023|Search Engine Journal|

Written by Matt G. Southern - Google has announced an expansion of ecommerce measurement capabilities in Google Analytics 4 (GA4). In total, 30 new dimensions and metrics related to ecommerce are now available in the GA4 custom report builder. The new ecommerce dimensions provide more granular data on items, promotions, and shopping behavior. Marketers can now view metrics grouped by [...]

20 07, 2023

The Ultimate Guide To SEO Audit Tools

2023-07-20T19:00:09+10:00July 20th, 2023|Search Engine Journal|

Written by Brian Harnish - This guide is meant to be your ultimate resource to do anything your SEO-inclined heart and mind might desire using SEO audit tools. Each tool is designed to accomplish a specific SEO task – and they carry a range of price tags, from free to expensive. For the purposes of this guide, we decided the [...]

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