Search Engine Journal

Search Engine Journal is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community. Search Engine Journal site.

17 05, 2022

Similarweb Acquires SEO & Rank Tracking Company Rank Ranger

2022-05-17T06:21:17+10:00May 17th, 2022|Search Engine Journal|

Written by Brian Frederick - On May 16, Similarweb announced it has acquired Rank Ranger, an SEO and rank tracking company. This allows the Tel Aviv, Israel-based digital intelligence provider to offer term rank tracking alongside its keyword research and analysis tools. With cross-search engine capabilities, the combined power of these companies seeks to provide search professionals with better insights [...]

16 05, 2022

5 Times You Absolutely Must Hire An SEO Pro

2022-05-16T23:45:27+10:00May 16th, 2022|Search Engine Journal|

Written by Kayle Larkin - There are plenty of business owners and digital marketing generalists who can handle the everyday management of their own SEO. Even at the enterprise level, you may have web developers, content creators, and others taking care of tasks that support your SEO program. However, there are some situations that absolutely require an experienced SEO professional [...]

16 05, 2022

4 Ways To Win With Video

2022-05-16T22:45:48+10:00May 16th, 2022|Search Engine Journal|

Written by Jason Hennessey - Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their video content directly within the search engine. Today, over 2.6 billion people use the platform. And YouTube isn’t the only player in town. Vimeo, TikTok, [...]

16 05, 2022

Expert Advice For CMOs [Webinar]

2022-05-16T15:00:49+10:00May 16th, 2022|Search Engine Journal|

Written by Heather Campbell - Have you ever wondered if SEO is worth it? Wouldn’t it be great if you could see how your SEO expenses improved your business? Understanding how your search investments will affect performance and your bottom line is the best way to feel certain about your future success. Register now to find out how to decode [...]

14 05, 2022

Meta Lists 6 Culture Codes For Advertisers

2022-05-14T06:15:57+10:00May 14th, 2022|Search Engine Journal|

Written by Brooke Osmundson - Meta recently shared an analysis of how professionally produced content performs compared to “everyday life” content. The data suggests that lo-fi content is a major contributor to ad recall and content views for brands. Why are we seeing this culture change now? Meta suggests that it can be due to the availability of smartphones, giving [...]

14 05, 2022

LinkedIn Updates Include Improvements To Search Results

2022-05-14T05:00:08+10:00May 14th, 2022|Search Engine Journal|

Written by Brian Frederick - As part of its goal of providing users with more valuable content, LinkedIn has made changes to its search and discovery functions. People using the professional networking site will now be able to see news, topics and trends from their connections, as well as relevant posts from other creators outside their network. LinkedIn’s Chief Product [...]

14 05, 2022

Musk’s Twitter Deal “Temporarily on Hold”

2022-05-14T03:19:46+10:00May 14th, 2022|Search Engine Journal|

Written by Brian Frederick - Less than a month after it was announced Tesla CEO Elon Musk would be purchasing Twitter for $43 billion, the deal has been put on hold. In a May 13 tweet, Musk, the current world’s richest man stated: “Twitter deal temporarily on hold pending details supporting calculation that spam/fake accounts do indeed represent less than [...]

13 05, 2022

How To Empower Content Teams With Real-Time Log File Insights

2022-05-13T23:45:06+10:00May 13th, 2022|Search Engine Journal|

Written by Steven van Vessum - Too many organizations still publish content without clear objectives and KPIs. For organizations to move beyond “just publishing content,” they need to adopt a different mindset. They need to reflect on their past work, think critically, and ask for access to performance data they can use to assess content performance in terms of traffic, [...]

13 05, 2022

The Definitive Guide To Podcast Intros

2022-05-13T21:45:59+10:00May 13th, 2022|Search Engine Journal|

Written by Roger Montti - Podcast intros are an important quality of a successful podcast. The right intro sets the podcast on a path to success. These seven tips will help your podcast build an audience and retain it: Hook the listeners fast. Make every second of the podcast intro count. A good podcast intro builds audience retention. Test podcast [...]

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