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Search Engine Journal is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community. Search Engine Journal site.

7 07, 2020

The 3 Types of SEO Reports You Should Be Building in 2020 

2020-07-07T15:00:13+10:00July 7th, 2020|Search Engine Journal|

This is a sponsored post written by Supermetrics. The opinions expressed in this article are the sponsor’s own.SEO reports come in many shapes and sizes, which is why it’s important to start building yours with a clear goal in mind.Do you want to:Track your website’s organic visibility in the SERPs?Get content ideas?Identify ideas for paid search campaigns?Figure out which link-building [...]

7 07, 2020

Spam Reports Do Not Result in Manual Actions

2020-07-07T07:31:21+10:00July 7th, 2020|Search Engine Journal|

Most spam reports submitted via Google search results do not lead to manual actions. Google uses the reports to improve it’s spam detection capabilities.In a blog post penned by Google’s Gary Illyes, it was revealed that only a small fraction of manual actions issued are the result of spam reports.“Thanks to our users, we receive hundreds of spam reports every [...]

7 07, 2020

CCPA Roll-Out Causes Havoc for Facebook Advertisers

2020-07-07T00:29:42+10:00July 7th, 2020|Search Engine Journal|

After being announced in 2018, the California Consumer Privacy Act (CCPA) has rolled out – and its leaving confusion in its wake. Facebook ad buyers scrambled to grapple with the vaporizing of data and targeting for California audiences, while simultaneously scratching their heads over what compliance actually means.Note: We are not laywers. Do not take any of the following as [...]

6 07, 2020

India Proposes Access to Google and Amazon Algorithms

2020-07-06T21:06:10+10:00July 6th, 2020|Search Engine Journal|

India’s government has rules in draft form that will require tech companies like Google, Amazon and Facebook to provide source code and algorithms.The goal of the proposed rules is to build a wall against unfair monopolistic practices and create a more competitive business environment for local businesses.Rules are Draft and Not a Requirement YetAt this point these are proposals that [...]

5 07, 2020

25 Things You Need to Know About Pinterest

2020-07-05T22:00:53+10:00July 5th, 2020|Search Engine Journal|

Pinterest is a huge social platform with 367 million monthly active users.Just look at its growth throughout the years.As a marketer, this means Pinterest is a promising platform to showcase your brand.But do you know everything there is to know about Pinterest?Here are 25 Pinterest facts to turn your head.25 Things You Didn’t Know About PinterestYes, you know that Pinterest [...]

4 07, 2020

Facebook Algorithm to Favor Original Reporting & This Week’s Digital Marketing News [PODCAST]

2020-07-04T02:00:54+10:00July 4th, 2020|Search Engine Journal|

This week, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld cover all the digital marketing headlines before you log off for the holiday weekend.Facebook will prioritize original reporting Facebook announced that they are updating their algorithm for news articles to prioritize original reporting.If many articles related to a certain topic link back to one article as a source, Facebook would identify [...]

4 07, 2020

How to Define What ‘Good’ Looks Like & Drive Measurable Gains

2020-07-04T00:00:04+10:00July 4th, 2020|Search Engine Journal|

Failure.This concept comes up from time to time in digital PR.And lockdown – with its many webinars, social media updates, and the inherent challenges of the media landscape right now – has brought the idea of expectations to the forefront once again.There are various viewpoints around this.Some webinars/events/content have spoken of unfair expectations and the notion that the campaigns we [...]

3 07, 2020

SEO, Search Marketing & Heavy Metal Music [PODCAST]

2020-07-03T22:00:00+10:00July 3rd, 2020|Search Engine Journal|

Podcast: DownloadSubscribe: Apple Podcasts | Android | For episode 201 of The Search Engine Journal Show, we have a special panel composed of fellow metalheads in the search industry:In today’s podcast, we decided to have a little fun. We love metal and we also love all things search, so we figured why not put the two together?It turns out there’s [...]

3 07, 2020

What GoogleBot is Doing to Shopping Carts… and Why

2020-07-03T20:13:41+10:00July 3rd, 2020|Search Engine Journal|

GoogleBot can add products to shopping carts. But it's only happening to these specific merchants.Contrary to common impressions about this topic, Google isn’t crawling and adding products to random shopping carts. This is what’s really going on.What’s really going on is that merchants who participate in Google Shopping (or Google’s back-end for sellers the Merchant Center and Shopping ads) agree [...]

3 07, 2020

Google Finds SEOs Are Getting More Work During COVID-19

2020-07-03T17:00:13+10:00July 3rd, 2020|Search Engine Journal|

Google’s Gary Illyes polled SEOs about changes to their work life during COVID-19, and the results were not what he expected.Illyes asked SEOs about their workload, what it’s been like working with developers lately, and whether SEOs have had to pitch more work in order to stay afloat.The poll results were discussed in the latest episode of Google’s Search Off [...]