Search Engine Journal

Written by Matt G. Southern - Google has introduced the ability for businesses to add social media profile links directly in their Google Business Profile. This new option enables companies to showcase their social media presence alongside other information in Google Search and Maps. By having social media links accessible on their Google Business Profile, businesses can provide customers with [...]

Written by Kristi Hines - Instagram announced music for carousel posts, collabs, and a sticker that invites followers to submit user-generated content. The series of new features provides users with enhanced ways to create, work together with other creators, and encourage interaction with followers. Screenshots from Instagram, August 2023 Add Music To Photo Carousels Building on the launch of music [...]

Written by Alex Valencia - There’s no doubt that ChatGPT has emerged as a powerful, ground-breaking tool for marketers and business owners around the world. In fact, ChatGPT has been heralded as one of the leading AI tools of today, with capabilities that include generating complex programming code, creating marketing templates, and writing content. With all its capabilities, ChatGPT has [...]

Written by Matt G. Southern - Google has introduced a new capability for Google Analytics 4 (GA4), allowing you to apply additional filter types to reports. Now, you can customize reports more granularly using match types such as ‘begins with,’ ‘exactly matches,’ and regex (regular expressions). Detailed Insight With Report Filters Filters allow you to customize the data shown in [...]

Written by Adam Heitzman - We all know that strategic keyword targeting is central to successful SEO and paid search campaigns. The more your site appears in search results for relevant queries, the more visitors it will attract. But keyword optimization is about more than just driving more traffic to your site. It also plays a crucial role in maximizing [...]

Written by Dan Taylor - As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses as both technology and business objectives advance. A migration, despite its impact on SEO, can enhance visitor experience if done correctly. Upgrading to a faster [...]

Written by Shelley Walsh - Instagram is the third most popular social channel, with 500 million daily active users and one billion monthly active users. That’s a lot of targeted audience to tap into; naturally, there is no shortage of brands leveraging the social platform. Like all social media channels, with those huge numbers of users, it’s easy to fall [...]

Written by Matt G. Southern - Google has announced an expansion of ecommerce measurement capabilities in Google Analytics 4 (GA4). In total, 30 new dimensions and metrics related to ecommerce are now available in the GA4 custom report builder. The new ecommerce dimensions provide more granular data on items, promotions, and shopping behavior. Marketers can now view metrics grouped by [...]

Written by Brian Harnish - This guide is meant to be your ultimate resource to do anything your SEO-inclined heart and mind might desire using SEO audit tools. Each tool is designed to accomplish a specific SEO task – and they carry a range of price tags, from free to expensive. For the purposes of this guide, we decided the [...]

Written by Loren Baker - Embracing the Future of Social Media Marketing How do you prepare your social and marketing team for AI? There are a ton of AI tools out there, but not all of them are useful. Jamie Gilpin, CMO at Sprout Social, joined me on the SEJ Show to talk social, search, and how AI can play [...]