Search Engine Journal

Search Engine Journal is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community. Search Engine Journal site.

22 10, 2021

Shopify & Microsoft Team Up To Help Merchants Reach More Shoppers

2021-10-22T16:45:44+11:00October 22nd, 2021|Search Engine Journal|

Microsoft announced a new Shopify partnership today that gives merchants access to more customers via the updated Microsoft Channel app in Shopify.Currently available to merchants in the U.S. and Canada, the updated Channel app enables advertisers to utilize both the Microsoft Search Network and Microsoft Audience Network.Products are then automatically eligible to display in the Microsoft Bing Shopping tab and [...]

22 10, 2021

Facebook Launches Audio & Video Calls For Businesses

2021-10-22T12:44:02+11:00October 22nd, 2021|Search Engine Journal|

Facebook is rolling out a series of updates targeted at small businesses, including audio & video calls in Messenger, live audio rooms, and more.These updates are coming just in time for the holiday shopping season, which reportedly counts for 20% of annual revenue for small businesses.Businesses will have more ways to communicate with customers this season, the ability to book [...]

22 10, 2021

5 Essential Content Considerations For Holiday Shopping SEO Success

2021-10-22T00:45:40+11:00October 22nd, 2021|Search Engine Journal|

Analysts predict a strong holiday shopping season for retailers, with anticipated revenue increases of 7% to 9% over last year. According to Deloitte, holiday sales could top $1.3 trillion between November and January.Over two-thirds of shoppers (66%) of shoppers looking to shop in-store will be searching online to find the best locations, gifts, and deals. The stakes are even higher [...]

21 10, 2021

Top 10 Business Benefits Of Content Marketing

2021-10-21T23:45:46+11:00October 21st, 2021|Search Engine Journal|

There is no disputing the popularity of content marketing among B2C and B2B marketers alike.Every day, consumers are inundated with text, image, audio, and video content via email, social and text from nearly every organization we engage with online or off.Content is everywhere!However, you may still be questioning whether or not content marketing is an appropriate strategy for your own [...]

21 10, 2021

15 SMS Marketing Trends Every Local Business Marketer Needs to Know

2021-10-21T22:45:01+11:00October 21st, 2021|Search Engine Journal|

Is driving local traffic your number one goal?How about getting a 97% open rate and transforming your relationship with customers for the better?On October 13, I moderated a sponsored Search Engine Journal webinar presented by Thomas Clawson, Partner Marketing Manager at Podium. He provided the latest insights and insider tips on using text messaging more successfully as a marketing channel [...]

21 10, 2021

Busting 10 of the Biggest Misconceptions

2021-10-21T21:45:31+11:00October 21st, 2021|Search Engine Journal|

E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google first published in its 2014 edition of the Search Quality Guidelines.These guidelines are used during Google’s search quality evaluations, in which it hires thousands of quality reviewers who are tasked with manually reviewing a set of webpages and submitting feedback about the quality of those pages to Google.The raters’ feedback is [...]

21 10, 2021

Top 5 Reasons Why You Need a Social Media Manager

2021-10-21T21:40:50+11:00October 21st, 2021|Search Engine Journal|

There are currently over 3 million businesses actively advertising just on Facebook alone.These numbers are pretty daunting if you’re trying to compete for visibility in social.But it clearly shows how important Facebook marketing has become for businesses today – not to mention all the other popular social networks that each boast millions (or billions) of users.The job of the social [...]

21 10, 2021

WordPress Cache Plugin Exploit Affects +1 Million Websites

2021-10-21T20:47:47+11:00October 21st, 2021|Search Engine Journal|

Popular WordPress plugin WP Fastest Cache plugin was discovered by Jetpack security researchers to have multiple vulnerabilities that could allow an attacker to assume full administrator privileges. The exploits affect over a million WordPress installations.WP Fastest Cache Plugin Vulnerabilities DescriptionWP Fastest Cache is a WordPress plugin used by over a million WordPress websites. The plugin creates a static HTML version [...]

21 10, 2021

Auto Chapters Now A Source Of Metadata For Search

2021-10-21T19:09:07+11:00October 21st, 2021|Search Engine Journal|

YouTube is now using automatically generated chapters as a source of metadata in search. Previously only manually defined chapters were used when ranking search results.This is an important update if you practice YouTube SEO because it has the potential to impact how your videos are ranked.Here’s more about the update to YouTube search metadata, why it matters, and whether you [...]

21 10, 2021

Instagram Lets Users Co-Author Content & Share Likes

2021-10-21T09:31:50+11:00October 21st, 2021|Search Engine Journal|

Instagram is introducing a way for users to publish content together as a “collab.”Engagement signals earned from the collab are shared between each user.A Facebook representative confirms the ability to co-author content on Instagram is being tested for feed posts and Reels.Collabs offer an easy way for users to get in front of new audiences while strengthening their relationships with [...]

Go to Top