Search Engine Journal

Search Engine Journal is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community. Search Engine Journal site.

6 06, 2024

Understanding Information Security & Risk Management

2024-06-06T22:00:05+10:00June 6th, 2024|Search Engine Journal|

Written by Sachiko Scheuing - This edited extract is from How to Use Customer Data by Sachiko Scheuing ©2024 and reproduced with permission from Kogan Page Ltd. I have an extremely confidential piece of information on a particular sheet of paper. This A4-sized paper contains a list of Christmas presents I plan to give to my family members. To make [...]

2 06, 2024

Why Every Marketer Should Be On Reddit

2024-06-02T11:31:12+10:00June 2nd, 2024|Search Engine Journal|

Written by Brent Csutoras - In its nearly 20 years of existence, Reddit has built a robust, dynamic, and highly engaged community. It has cemented itself as not only one of the key influencers for the internet culture we have come to know today, but also as one of the top 10 social media sites in the world, with more [...]

30 05, 2024

The Top 10 Content Marketing Skills You Need

2024-05-30T21:00:26+10:00May 30th, 2024|Search Engine Journal|

Written by Brent Csutoras - Want to reach more of your target audience, connect with them, and have meaningful interactions? Quality content marketing may be the ideal solution for you. But gone are the days of simply writing and releasing content. Effective content marketing requires various skills and strategies if you want to get it right. If you’re looking to [...]

27 05, 2024

Google’s AI Overviews Go Viral, Draw Mainstream Media Scrutiny

2024-05-27T10:00:05+10:00May 27th, 2024|Search Engine Journal|

Written by Matt G. Southern - Google’s rollout of AI-generated overviews in US search results is taking a disastrous turn, with mainstream media outlets like The New York Times, BBC, and CNBC reporting on numerous inaccuracies and bizarre responses. On social media, users are sharing endless examples of the feature’s nonsensical and sometimes dangerous output. From recommending non-toxic glue on [...]

23 05, 2024

How Do I Get A Job With A PPC Agency

2024-05-23T22:00:05+10:00May 23rd, 2024|Search Engine Journal|

Written by Navah Hopkins - This month’s “Ask A PPC” question is particularly significant because the job market has been quite volatile. “How do I get a job with a PPC agency when I have only worked in-house. What experience would they want?” – Karl Toronto It’s understandable that people want to know which skills employers seek when hiring for [...]

19 05, 2024

Google Hints At Improving Site Rankings In Next Update

2024-05-20T10:00:06+10:00May 19th, 2024|Search Engine Journal|

Written by Matt G. Southern - Google’s John Mueller says the Search team is “explicitly evaluating” how to reward sites that produce helpful, high-quality content when the next core update rolls out. The comments came in response to a discussion on X about the impact of March’s core update and September’s helpful content update. In a series of tweets, Mueller [...]

16 05, 2024

16 Free Title Generator Tools For Writing Better Headlines

2024-05-16T20:00:32+10:00May 16th, 2024|Search Engine Journal|

Written by Annabelle Nyst - With audiences scrolling through content so quickly (on both search engines and social), an engaging headline is the first – and sometimes only – chance you have to capture their attention and get them to your webpage. I’ll admit it: When it comes to consuming online content, I’m typically just scrolling and skimming rather than [...]

12 05, 2024

OpenAI Expected to Integrate Real-Time Data In ChatGPT

2024-05-13T10:00:06+10:00May 12th, 2024|Search Engine Journal|

Written by Roger Montti - Sam Altman, CEO of OpenAI, dispelled rumors that a new search engine would be announced on Monday, May 13. Recent deals have raised the expectation that OpenAI will announce the integration of real-time content from English, Spanish, and French publications into ChatGPT, complete with links to the original sources. OpenAI Search Is Not Happening Many [...]

9 05, 2024

How To Use ChatGPT For Keyword Research

2024-05-09T20:30:08+10:00May 9th, 2024|Search Engine Journal|

Written by Daniel Smullen - Anyone not using ChatGPT for keyword research is missing a trick. You can save time and understand an entire topic in seconds instead of hours. In this article, I outline my most effective ChatGPT prompts for keyword research and teach you how I put them together so that you, too, can take, edit, and enhance [...]

3 05, 2024

The 9 Best Landing Page Builders For 2024

2024-05-03T21:00:26+10:00May 3rd, 2024|Search Engine Journal|

Written by Annabelle Nyst - Generating leads is crucial to boosting your sales – but if your landing pages aren’t effective, you’re going to struggle to turn visitors into customers. Landing pages play a key role in elevating the effectiveness of your marketing efforts and differentiating, refining, and enhancing the user experience. In this article, we’ll explore how to choose [...]

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