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28 02, 2020

Get past the hype and into the nitty-gritty of SEO platforms for enterprises

2020-02-28T04:44:27+11:00February 28th, 2020|Search Engine Land|

Search for “tools for SEO” and, among the results, you’ll find “29 best free tools,” “the top [number goes here] SEO tools you should be using,” and many many more headlines following this formula. But if you’re serious about Search Engine Optimization, managing a large enterprise program for a brand, for example, you may be looking for something more substantial [...]

27 02, 2020

Google mobile-first indexing to be applied to all sites within a year

2020-02-27T08:14:47+11:00February 27th, 2020|Search Engine Land|

Google is sending out notices via Google Search Console with “mobile-first indexing issues detected” alerts. In those emails it communicates the issues Google has when it comes to moving that site over to mobile-first indexing. It also says “Google expects to apply mobile-first indexing to all websites in the next six to twelve months.” Mobile-first indexing. Google first introduced mobile-first [...]

27 02, 2020

Create display network exclusion lists with this (free) tool

2020-02-27T07:44:59+11:00February 27th, 2020|Search Engine Land|

Tired of manually weeding through placement reports to exclude inappropriate websites and apps from your display campaigns? So was Dave Rigotti. He’s built a tool called ExclusionSites.com. And it’s about as straightforward as its name. “I’ve spent 15 years managing paid media and running marketing teams,” said Rigotti, “and I am always shocked to see some of the sites and [...]

27 02, 2020

The 5 best digital marketing courses for your digital success this year

2020-02-27T00:10:00+11:00February 27th, 2020|Search Engine Land|

Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to spend a significant amount of time and money by investing in a college degree, you need a faster, more effective way to stay relevant in a changing market. Different Ways to Learn [...]

26 02, 2020

‘Made in USA’ ad extensions spotted on Bing

2020-02-26T08:59:49+11:00February 26th, 2020|Search Engine Land|

A “Made in USA” label accompanied by a flag icon appears to be the latest automated ad extension test by Microsoft Advertising. Where it’s showing. Interestingly, the automated ad extension was spotted in Bing.com results in Germany by Frank Sandtmass of Hamburg-based SEO and Analytics firm Vertriebsberatung. Why we care. Microsoft Advertising has a number of automated ad extensions that [...]

26 02, 2020

Competition forces retailers to rethink the role of branded, non-branded and trademark traffic

2020-02-26T00:00:00+11:00February 26th, 2020|Search Engine Land|

When it comes to Google Ads, most retail marketers are interested in a single KPI – return on ad spend. To increase ROAS, some marketers devote the majority of their ad spend to high-converting, branded traffic. While a focus on efficiency still serves retail marketers well today, it’s more difficult to improve ROAS than ever. That is because investing primarily [...]

25 02, 2020

What happens if you stop doing SEO?

2020-02-25T04:17:33+11:00February 25th, 2020|Search Engine Land|

Often, businesses want to stop and start SEO.  Some feel that taking a break won’t cause any issues.  But when a client suggests taking a break, you can explain the details of what will happen. If you stop posting content correctly  When you stop publishing content, the following things happen: You stop targeting new terms consistently. This results in fewer [...]

25 02, 2020

6 reasons why your agency should offer SEO

2020-02-25T04:02:00+11:00February 25th, 2020|Search Engine Land|

With the widespread accessibility of the internet, digital marketing has become more important than ever. Companies, especially small businesses, want a marketing partner that can help them take advantage of this online resource. That means providing search engine optimization services. Not every digital marketing agency is comfortable selling SEO. After all, online content creation is a very different beast from [...]

22 02, 2020

New local SERP live in Europe

2020-02-22T06:01:25+11:00February 22nd, 2020|Search Engine Land|

In April 2019, Google was experimenting with a new local SERP that highlighted alternative directory sources for the same query. At the time, we saw an example in the wild for Germany. Now, an updated version of the SERP featuring branded directory buttons appears to be live in the UK, Belgium, Spain, Greece, and France – if not already throughout [...]

22 02, 2020

How to tackle rising Facebook CPAs

2020-02-22T03:56:21+11:00February 22nd, 2020|Search Engine Land|

SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory for click-through rates, mirroring your audience, and being dynamic,” 3Q Digital’s Senior Strategy Development manager Madeline Fitzgerald said in sharing [...]