Search Engine Watch Blog

Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines. Search Engine Watch blog.

23 06, 2022

How a testing model is driving SEAT and CUPRA’s search marketing performance

2022-06-23T02:05:17+10:00June 23rd, 2022|Search Engine Watch Blog|

Written by Kamaljeet Kalsi - “Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues to remain at the mercy of Google’s algorithms and updates. SEAT S.A, the Barcelona-based multinational automaker part of the Volkswagen group have innovated a testing model that is driving growth [...]

7 06, 2022

Google Analytics 4: drawbacks and limitations—is it worth sticking around?

2022-06-07T18:00:25+10:00June 7th, 2022|Search Engine Watch Blog|

Written by Piwik PRO | Sponsored - The free version of Google Analytics, Universal Analytics, is the most widely used web analytics solution. The platform is so popular that it dominates 86% market share, making Google the market leader. But even though many consider Google Analytics the standard, there are reasons to ask if it is the perfect choice for [...]

7 06, 2022

Switching from Google Analytics—here’s what you need to know

2022-06-07T18:00:17+10:00June 7th, 2022|Search Engine Watch Blog|

Written by Piwik PRO | Sponsored - Google has dominated the data analytics marketplace for so long that it might feel daunting to switch. You may have reservations about an alternate platform because you have been conditioned to think there is no other tool that can live up to Universal Analytics. We are here to reassure marketers that is not [...]

4 06, 2022

How to drive B2B conversions from your organic traffic

2022-06-04T03:17:24+10:00June 4th, 2022|Search Engine Watch Blog|

Written by Ann Smarty - 30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B SEO strategy should focus on both informational and commercial phrases Brand-driven search is crucial for your conversions because B2B customers tend to careful consider all [...]

19 05, 2022

Three critical keyword research trends you must embrace

2022-05-19T23:05:41+10:00May 19th, 2022|Search Engine Watch Blog|

Written by Ann Smarty - 30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent and solve problems, don’t just match your page to the keyword Brand-driven keywords should be your top priority because you cannot control SERPs but you can rank assets that will [...]

5 05, 2022

Understanding the three awareness stages of your online audience

2022-05-05T20:46:01+10:00May 5th, 2022|Search Engine Watch Blog|

Written by Jack Bird - 30-second summary: Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision? A website that features content only suited to the first stage of awareness will struggle to convert, whereas a site only focused on conversions may struggle to get any traffic to convert in the first place [...]

29 04, 2022

Why we’re hardwired to believe SEO myths (and how to spot them!)

2022-04-29T00:55:13+10:00April 29th, 2022|Search Engine Watch Blog|

Written by Jonas Sickler - Give someone a fish and they’ll EAT for one day. Teach someone to fish and they’ll EAT for a lifetime. Yes, that’s an SEO pun. It’s also the goal of this article. If you pop into either of the fantastic SEO communities on Twitter or LinkedIn, you’ll inevitably encounter some common SEO myths: “Longer dwell [...]

21 04, 2022

How to safeguard your privacy while building your digital business

2022-04-21T19:49:33+10:00April 21st, 2022|Search Engine Watch Blog|

Written by Ann Smarty - 30-second summary: The need to become a public persona in order to be a successful business owner is overrated Contrary to popular belief, it is possible to create an anonymous digital entity while using a majority of efficient marketing strategies The problem arises when you already have your personal data published and want to delete [...]

8 04, 2022

How to avoid SEO penalties in algorithm-stricken industries

2022-04-08T19:30:07+10:00April 8th, 2022|Search Engine Watch Blog|

Written by Daniel Tannenbaum | Sponsored - When trying to rank on Google through search engine optimization, there are some industries which are far more competitive and prone to algorithm updates than others. Industries such as casinos, insurance, loans, hosting, and FX are highly competitive, and many SEO practitioners will turn to black hat techniques to secure Page 1 positions. [...]

8 04, 2022

How to use SEO for a great ABM strategy

2022-04-08T00:27:30+10:00April 8th, 2022|Search Engine Watch Blog|

Written by Joe Dawson - 30-second summary: Account-based marketing (ABM) helps build a personal bond with your target audience, assuring them that you understand their unique wants and needs ABM is considered the most financially successful marketing approach by 97 percent of businesses ABM can be used in conjunction with inbound marketing for maximum effectiveness, which ties into an effective [...]

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