Search Engine Watch Blog

Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines. Search Engine Watch blog.

14 01, 2022

Top 25 blogging SEO tips for 2022

2022-01-14T20:51:12+11:00January 14th, 2022|Search Engine Watch Blog|

Here are the top 25 blogging SEO tips to help all blog posts compete for a first page Google ranking. 1. Cut the time to write a post in half by using an AI SEO tool Artificial intelligence (AI) tools, like Clearscope and RankIQ, tell you what topics marketer should cover in their post to compete for a first-page ranking [...]

13 01, 2022

A must-have web accessibility checklist for digital marketers

2022-01-13T23:05:56+11:00January 13th, 2022|Search Engine Watch Blog|

30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though not a sparkly aspect of digital marketing strategies, there are multiple layers to “why?” and “how?” brands must be accessible across the internet Marketers develop and execute numerous strategies to [...]

5 01, 2022

The not-so-SEO checklist for 2022

2022-01-05T01:01:15+11:00January 5th, 2022|Search Engine Watch Blog|

30-second summary: With several Google algorithm updates in 2021 its easy to fall into a dangerous trap of misconceptions One factor that still remains constant is the value Google places on great content Core Web Vitals aren’t the end-all of ranking factors but a tiebreaker Read this before you create your SEO strategy for 2022! The year 2021 was a [...]

30 12, 2021

Wrapping up 2021 with our top 10!

2021-12-30T21:59:59+11:00December 30th, 2021|Search Engine Watch Blog|

30-second summary: 12 months, several curveballs, and some masterstrokes If you missed out, today is a great day to look through the Search Engine Watch lens for the year gone by Key themes that were front of mind in 2021 – Google’s updates, cookie death counter-strategies, mastering customer experience elements, trust-building, and alternatives for search marketing and ranking As the [...]

23 12, 2021

How to optimize keywords and SEO titles with popular keywords

2021-12-23T01:57:06+11:00December 23rd, 2021|Search Engine Watch Blog|

30-second summary: Title optimization of articles, blogs, or webpages is critical to get traffic and earn money from Adsense and affiliates The standard advice is to stick to one keyword phrase per page to maintain strict relevance and avoid getting penalized for keyword stuffing Adding extra related keywords, however, apart from the modifiers and words to create a sensible title [...]

14 12, 2021

Four tips for SEM teams to adjust to a privacy-focused future

2021-12-14T20:00:30+11:00December 14th, 2021|Search Engine Watch Blog|

30-second summary: Within the digital marketing space, the conversation around privacy and cookie changes has focused heavily on programmatic and paid social But how will third-party cookie deprecation and new privacy regulations impact paid search? Here is what search marketers can expect and how to prepare In the digital marketing world, targeting, measurement, and optimization have foundationally relied on the [...]

11 12, 2021

Zero click search: the new consumer comfort zone

2021-12-11T00:14:31+11:00December 11th, 2021|Search Engine Watch Blog|

30-second summary: Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitive Brands can cash in on zero click searches for the organic element of their overall search strategy to gain visibility and drive conversions Barilla Group’s global digital & search marketing manager, Nitin Manhar Dhamelia advises on zero click [...]

2 12, 2021

2021 Google updates round up: everything businesses need to win at search

2021-12-02T22:55:36+11:00December 2nd, 2021|Search Engine Watch Blog|

30-second summary: There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in October Featured snippets that fell under the YMYL algorithm were unexpectedly removed in February, then restored in March Product reviews came under the microscope in April, with marketing and sales-centric language penalized in favor of expertise on [...]

25 11, 2021

Google AdSense Guide: increase earnings and escape low CPC

2021-11-25T22:44:49+11:00November 25th, 2021|Search Engine Watch Blog|

30-second summary: There are many factors that affect your AdSense performance right from content quality, ad placements, media selection, and so on High traffic doesn’t directly indicate high earnings, in fact, some of your practices may be equivalent to handing out money to your competition Here are six informed steps to help you earn more from AdSense Throughout this guide, [...]

18 11, 2021

Four Google SERP features for ecommerce SEO

2021-11-18T18:35:45+11:00November 18th, 2021|Search Engine Watch Blog|

30-second summary: Holiday season shopping is on and your ecommerce store whether a local shop or an international ecommerce brand needs visibility for sales How do you jump right in front of your potential customers and drive sales in a highly competitive space? SEO pioneer, former Pepperjam founder, and serial entrepreneur, Kris Jones shares a practical ecommerce SEO guide There [...]

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