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Search Engine Watch Blog

Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines. Search Engine Watch blog.

26 11, 2020

Five great ways responsive web design benefits your SEO

2020-11-26T04:40:19+11:00November 26th, 2020|Search Engine Watch Blog|

30-second summary: COVID-19 pandemic emphasizing the practicality of internet mobile for all-around daily tasks. Mobile web browsing skyrocketing fuelled by consumer shopping intent. Half the world’s population browsing the internet on a mobile device, with 61 million UK mobile internet users by 2021. Google’s webmasters announcing the mobile-first index launch in March 2021, with a knock-on effect on desktop-only and [...]

25 11, 2020

10 Effective ways to boost click-through rate (CTR) using SERPs

2020-11-25T04:23:22+11:00November 25th, 2020|Search Engine Watch Blog|

30-second summary: Search engine ranking pages and algorithms are evolving quickly and you should keep pace with them to succeed. Did you know, 51% of all searches end without a click? Gone are the days when there are only organic text-based results on the page. Today, there are paid listings, zero-click searches, images, videos, maps, featured snippets, people also asked [...]

24 11, 2020

Five quick SEO wins to give your website a boost in search

2020-11-24T04:28:42+11:00November 24th, 2020|Search Engine Watch Blog|

30-second summary: There are SEO tactics you can apply even without significant expertise. These tactics even the playing field a bit for those who can’t hire a huge team or outsource to an agency. Paying attention to things like images and hosting can give your site a boost. There are simple link building tools that are free and easy to [...]

20 11, 2020

How social media influence 71% consumer buying decisions

2020-11-20T22:08:05+11:00November 20th, 2020|Search Engine Watch Blog|

30-second summary: Due to the rise of online shopping and the amount of time people spend on social media, social media impacts consumer buying decisions. Consumers who are influenced by social media are four times more likely to spend more on purchases. There are four ways in which social media has a direct influence on purchase decisions. Social media and [...]

20 11, 2020

Five SEO tips to dominate local search this holiday season

2020-11-20T21:26:01+11:00November 20th, 2020|Search Engine Watch Blog|

30-second summary: 60% of consumers have been shopping online more often since COVID-19. Making your local SEO strategy a top priority for small retailers and those with multiple locations. Shoppers are browsing more frequently and making more purchases, although they are smaller in value. Local retailers should focus on creating in-store experiences online and pick up. Understanding your local audience [...]

20 11, 2020

Top six reasons you should caption your social media video content

2020-11-20T03:05:41+11:00November 20th, 2020|Search Engine Watch Blog|

30-second summary: Video marketing is more than a trend; it’s a must. But most companies are leaving out a key ingredient to ensure customers engage with their videos: captions and subtitles. Captioning videos in English or subtitling them in other languages has been proven to greatly boost the success and accessibility of online video content. Adding captions, subtitles or a [...]

20 11, 2020

Email marketing in 2020: Four key things that made the difference

2020-11-20T02:18:56+11:00November 20th, 2020|Search Engine Watch Blog|

30-second summary: A lot of debate has been going on as regards whether businesses should reduce or increase their marketing efforts. The conclusion is that reducing marketing will lead to a decline in sales. Out of all the many digital marketing channels available today, email marketing still proves to be the most effective as it gives the easiest and most [...]

18 11, 2020

Harness the power of integrated CRO and social media

2020-11-18T04:42:56+11:00November 18th, 2020|Search Engine Watch Blog|

30-second summary: Promote brand awareness if you want customers to know you exist. Collect social reviews and testimonials like you’re collecting candy. User-generated content builds authenticity which means higher conversions. Stay up to date on customer support so your leads are happy. Use the FOMO (fear of missing out) concept to your advantage. Do you have a new content marketing [...]

16 11, 2020

Top strategies behind link building success

2020-11-16T23:41:30+11:00November 16th, 2020|Search Engine Watch Blog|

30-second summary: Link building starts from on-page SEO Get your on-page SEO right by working on pillar and cluster pages Blend your on-page success with off-page SEO strategies Link building is not about the quantity  Create a 12-month plan to maximize your off-page SEO success SEO is more important than ever. As online usage is increasing and consumers’ heads are [...]

14 11, 2020

Four digital marketing strategies to prepare for a wild holiday season

2020-11-14T02:09:57+11:00November 14th, 2020|Search Engine Watch Blog|

30-second summary: Ecommerce has become an increasingly important element of any business, but it is more important than ever going into the 2020 holiday season. With the plethora of brands vying for ad space online, companies must make the most of their marketing budgets by adjusting their digital strategies. Socium Media CEO Owen Loft offers four tips for breaking through [...]

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