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Search Engine Watch Blog

Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines. Search Engine Watch blog.

26 09, 2020

Speed and performance of Web dev, SEO, and marketing agencies websites

2020-09-26T01:24:37+10:00September 26th, 2020|Search Engine Watch Blog|

30-second summary: The research shows most agencies failed when it comes to the performance of their website. Search engine ranking is a multi-factor game, and performance, while it matters for many reasons, is just one piece in this puzzle. Nebojsa Radakovic shares insights. Ever since Google announced that page speed would be a ranking factor in its mobile-first index in [...]

25 09, 2020

Why behavior analysis is important online business

2020-09-25T01:30:38+10:00September 25th, 2020|Search Engine Watch Blog|

30-second summary: A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet. In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners. Developing analytical skills can help you better manage these obstacles. MD of SEO Discovery [...]

24 09, 2020

Guide to using interactive 404s to boost your SEO

2020-09-24T23:02:19+10:00September 24th, 2020|Search Engine Watch Blog|

30-second summary: Reducing bad user experience of 404 errors by branding and customizing them. Including links to 404s allow users to navigate the website even when they come across a potential dead end. Boost SEO by placing your sitemap, homepage tab, and search bar. Usage of conversational language along with attractive visuals reduces user’s contempt and frustration. Mention of blog [...]

23 09, 2020

Top 15 Chrome extensions for social media marketers

2020-09-23T23:50:59+10:00September 23rd, 2020|Search Engine Watch Blog|

30-second summary: When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera. Bhavik Soni shares a list of the top 15 Chrome [...]

22 09, 2020

Is it possible to harness viral trends?

2020-09-22T23:07:08+10:00September 22nd, 2020|Search Engine Watch Blog|

30-second summary: STEPPS model singles out social currency, triggers, emotional value, public popularity, practical value, and background stories as common points between viral content. People’s tendency to mimic popular behavior and be a part of a group activity results in viral trends. The internet likes content that is raw and genuine. Evelyn Johnson details the elements of viral content and [...]

22 09, 2020

How to create compelling content based on existing data

2020-09-22T18:40:49+10:00September 22nd, 2020|Search Engine Watch Blog|

30-second summary: Data-driven content lends credibility and authority to your brand. Existing public data sources offer a great starting point for implementing a data-driven content strategy. While they may initially require more heavy-lifting to find and parse through, public data sets offer endless content possibilities. Fractl’s Project Manager Claire Cole shares strategies for creating original, compelling content from data available [...]

21 09, 2020

How to make your website ADA-compliant and win at SEO

2020-09-21T21:06:13+10:00September 21st, 2020|Search Engine Watch Blog|

30-second summary: The Americans with Disabilities Act (ADA) passed in 1990 does now include mobile apps and websites. An ADA-compliant website helps more people than those covered by ADA. There are many SEO benefits such as increased visibility on google image searches, and featured snippets. Co-founder of Ally digital media, Abhishek Shah says, “Responsive websites help with ADA compliance and [...]

18 09, 2020

What you must know about TikTok for business

2020-09-18T01:24:40+10:00September 18th, 2020|Search Engine Watch Blog|

30-second summary: The majority of TikTok users are under the age of 29. So, TikTok is the perfect place if you want to reach Millenials and Gen Zers. TikTok allows users to create short videos with filters, voiceovers, soundtracks, and other additional features. If you want to promote your business, there are multiple paid advertising options. You can run branded [...]

17 09, 2020

Core Web Vitals, E-A-T, or AMP?

2020-09-17T03:55:12+10:00September 17th, 2020|Search Engine Watch Blog|

30-second summary: The biggest Google update of the year is called the Page Experience update. Core Web Vitals are part of that update, and they are definitely ranking factors to keep in mind, especially when optimizing images. AMP is no longer the only way to get a “Top Stories” feature on mobile. Starting in 2021, any news webpage can become [...]

17 09, 2020

How to drive digital innovation necessary during the pandemic

2020-09-17T03:15:54+10:00September 17th, 2020|Search Engine Watch Blog|

30-second summary: COVID-19 has kept consumers in their homes, which has led to significant spikes in internet use and companies scrambling to digitize in order to meet customers where they are. The ability to quickly develop digital capabilities will continue to be critical for meeting customer needs and ensuring organizations’ survival. To remain competitive, companies must enhance the digital customer experiences [...]

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