Search Engine Watch Blog

Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines. Search Engine Watch blog.

30 05, 2024

Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers

2024-05-31T10:00:04+10:00May 30th, 2024|Search Engine Watch Blog|

Written by Fospha Team - In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial.   A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature brands, and majority [...]

12 03, 2024

Nutrimuscle: Scaling spend and growing ROAS through better measurement

2024-03-15T11:00:04+11:00March 12th, 2024|Search Engine Watch Blog|

Written by Fospha Team - Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) [...]

19 02, 2024

Fospha’s Insights to Unlock eCommerce Growth in 2024

2024-02-19T23:00:03+11:00February 19th, 2024|Search Engine Watch Blog|

Written by Fospha Team - In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return.   The report reveals a significant underinvestment [...]

16 02, 2024

Snap Selects Fospha as Measurement Partner for Retail eCommerce

2024-02-23T11:00:04+11:00February 16th, 2024|Search Engine Watch Blog|

Written by Fospha Team - Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that [...]

12 01, 2024

Fospha as TikTok’s New Measurement Partner

2024-01-15T23:00:03+11:00January 12th, 2024|Search Engine Watch Blog|

Written by Fospha Team - Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear [...]

18 10, 2023

Establishing niche authority: leveraging strategic content as a key differentiator

2023-10-20T11:00:04+11:00October 18th, 2023|Search Engine Watch Blog|

Written by Daniel Tannenbaum | Sponsored - Whether you are new to SEO or an experienced SEO junkie, one cannot deny the importance of content to rank well on search engines such as Google and Bing. Google has often referred to the notion that ‘content is king’ and have made the use of content very key to their algorithms over [...]

8 06, 2023

The incredible ways to get SEO traffic without ever ranking

2023-06-08T19:00:17+10:00June 8th, 2023|Search Engine Watch Blog|

Written by Daniel Tannenbaum | Sponsored - Let’s face it, when it comes to generating traffic online, the quality of SEO traffic is unbeatable. When you compare it to other online traffic sources including PPC, affiliates, emails and SMS, you typically find that when it comes to average time on site, low bounce rates and conversion rates,  SEO reigns supreme. [...]

6 06, 2023

How Chat GPT is changing SEO

2023-06-06T19:00:36+10:00June 6th, 2023|Search Engine Watch Blog|

Written by Daniel Tannenbaum | Sponsored - The launch of ChatGPT in November 2022 has been a real game changer for digital marketers across the world. SEO professionals are still trying to navigate the potential benefits and power of this technology. The ability to type in search queries through live chat and get perfectly and uniquely written content hosts several [...]

19 05, 2023

Optimize Google’s new Interaction to Next Paint metric

2023-05-22T22:00:03+10:00May 19th, 2023|Search Engine Watch Blog|

Written by Debugbear - 30-second summary: Good page speed and user experience help your site stand out in search results The Interaction to Next Paint metric is replacing First Input Delay You can improve make your site respond faster to user input by reducing CPU processing times The Core Web Vitals are a set of metrics that Google has defined [...]

11 04, 2023

Keeping up with the fluidity of the modern consumer

2023-04-11T19:43:36+10:00April 11th, 2023|Search Engine Watch Blog|

Written by Phil Davis - Humanity’s relationship with digital media is changing at an extraordinary pace. In 2021, adults in the United States were already spending an average of 485 minutes a day with digital media. That is over eight hours every day. 31% of U.S. adults claimed they go online “almost constantly” based on a survey from the Pew [...]

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