Home/Search Engine Watch Blog

Search Engine Watch Blog

Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines. Search Engine Watch blog.

3 07, 2020

The three most critical marketing metrics to measure right now

2020-07-03T02:17:10+10:00July 3rd, 2020|Search Engine Watch Blog|

30-second summary: Regardless of your industry, the marketing strategy you are currently executing is completely different from the marketing strategy you had in place just six months ago.   The situation that has unfolded over the last few months has thrown “business as usual” out of the window. Budgets are tight, events are canceled, and your buyers’ needs have dramatically [...]

2 07, 2020

How to build your brand authority through content marketing

2020-07-02T00:45:18+10:00July 2nd, 2020|Search Engine Watch Blog|

30-second summary: Brand authority can make a huge difference in whether someone decides to buy from you or not. First you have to examine what your current brand recognition is like by seeing how you’re talked about online. This can help you identify opportunity areas. Then you can dive in deeper and start researching typical questions your target audience has. [...]

1 07, 2020

Six powerful tips for better SEO

2020-07-01T01:20:12+10:00July 1st, 2020|Search Engine Watch Blog|

30-second summary: Google advanced search helps you get granular with your searches and deliver hyper-focused searches with the help of search operators (or a combination of them). For example, you can search for articles published in the last week by your competitors or discover internal linking opportunities you might’ve missed. In this how-to guide, Venngage’s Aditya Sheth outlines six Google [...]

30 06, 2020

Four strategies to maintain your social media activity during a crisis

2020-06-30T20:51:13+10:00June 30th, 2020|Search Engine Watch Blog|

30-second summary: It’s important to stay engaged with our audience during the crisis, and there’s a lot we can do to accomplish that.   Low budgets, limited workforce, and lesser bandwidth for content production are some challenges businesses are seeing on the forefront. Roman Daneghyan shares four strategies to maintain your social media activity during a crisis. Social media is [...]

26 06, 2020

How to use podcasting in your content marketing campaign

2020-06-26T01:24:06+10:00June 26th, 2020|Search Engine Watch Blog|

30-second summary: Podcasting can add a new dimension to your brand and content marketing strategy.   There are many ways you can approach this, utilizing different mediums, channels, and distribution methods to accomplish this, but many content marketers stick to the basics, almost exclusively focusing on written content.  Georgi Todorov shares a comprehensive guide on podcast content which encompasses the [...]

25 06, 2020

Nine tips to increase the average order value (AOV) of your ecommerce store

2020-06-25T01:56:42+10:00June 25th, 2020|Search Engine Watch Blog|

30-second summary: Running an ecommerce store makes it a must to know customers’ buying habits, insights about your marketing campaign performance, and how well your pricing strategy is performing.   However, your average order value (AOV) can be a key to getting more into customers’ carts and increasing your revenue. Kevin Payne lets you in on how you can increase [...]

25 06, 2020

How to plan your social media strategy for any business

2020-06-25T01:39:13+10:00June 25th, 2020|Search Engine Watch Blog|

30-second summary: The best social media strategy should not focus on lead generation but on building brand loyalty. How can you utilize social media platforms to make your brand talk of the town? A good social media strategy should have a measurable end goal in mind. Find out how SMART goals eliminate the influence of vanity social media metrics. Strive [...]

24 06, 2020

Ecommerce marketing this Independence Day will be tricky: Four must dos

2020-06-24T02:17:10+10:00June 24th, 2020|Search Engine Watch Blog|

30-second summary: This 4th of July is coming at a time when the US is seeing waves of social justice protests.   People who are extremely anxious and frustrated in the current climate will pay little attention to your cookie-cutter July 4th themed advertisement. What does this mean for ecommerce marketing and how can marketers? Instead of tone-deaf messages and [...]

24 06, 2020

Three tactics to support your efforts

2020-06-24T01:59:47+10:00June 24th, 2020|Search Engine Watch Blog|

30-second summary: If your search strategy hasn’t evolved to account for algorithm updates, then you’re probably not seeing the returns you want. Your website won’t become an authoritative digital property overnight; it takes time and effort to master modern SEO and earn that clout.   Nick Chasinov, founder and CEO of Teknicks, shares three tactics you can use to support your SEO strategy [...]

23 06, 2020

Studying the anatomy of a successful high-conversion landing page

2020-06-23T02:14:50+10:00June 23rd, 2020|Search Engine Watch Blog|

30-second summary: Landing pages can help you appeal to your audience, so they want to stick around and make the switch to a paying customer. The structure of your landing page is just as important as its content and should lead the human eye directly to the CTA. The top 25% of landing pages convert at 5.3% or higher relative [...]