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Search Engine Watch Blog

Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines. Search Engine Watch blog.

5 03, 2021

Why progressive web apps (PWAs) are poised to dominate moving forward

2021-03-05T23:42:08+11:00March 5th, 2021|Search Engine Watch Blog|

30-second summary: Progressive web apps (PWAs) offer app-like experiences without requiring users to download anything from an app store PWAs are also much less of a burden for developers than native apps, which require ongoing updates, review management, and shared profits with app stores Nick Chasinov, Founder and CEO of Teknicks, outlines a few of the major business benefits of [...]

4 03, 2021

2021 Will be the year brands make winning experiences out of remote interactions

2021-03-04T04:31:53+11:00March 4th, 2021|Search Engine Watch Blog|

30-second summary: In line last year’s changes, customers’ behaviors and expectations have also evolved dramatically over the past year 31 percent more likely to purchase online in 2021 than they were just a year prior Cutting through the clutter and creating meaningful experiences for valued customers will be a priority for brands Donna Tuths, Chief Transformation and Innovation Officer at [...]

1 03, 2021

How to best utilize the networks within Google AdWords

2021-03-01T22:16:29+11:00March 1st, 2021|Search Engine Watch Blog|

30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize the networks strategically You first need to understand the difference before selecting a network Clean data is key when analyzing performance, so it is best to keep network targeting separately Where a user is [...]

27 02, 2021

Data-backed insights on featured snippet optimization

2021-02-27T02:32:07+11:00February 27th, 2021|Search Engine Watch Blog|

30-second summary: Around one-fifth of all keywords trigger a featured snippet 99% of all featured snippets tend to appear within the first organic position and take over 50% of the screen on mobile devices, driving higher-than-average click-through rates (CTR) The key to featured snippet optimization lies in a few specific areas: long-tail- and question-like keyword strategy, date marked content that [...]

26 02, 2021

Three critical PPC trends to watch for in 2021

2021-02-26T22:38:12+11:00February 26th, 2021|Search Engine Watch Blog|

30-second summary: The PPC world is ever-changing. Today’s trends may not be in the picture tomorrow People will start focusing more on the buyer’s journey and use it to its full potential Automation and AI will be a key trend in 2021 Many things have turned topsy-turvy after witnessing a year full of unprecedented situations and multiple coronavirus-induced lockdowns. Companies [...]

25 02, 2021

What your organization’s executives and senior leaders must know

2021-02-25T23:27:07+11:00February 25th, 2021|Search Engine Watch Blog|

30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including social and display These statistics prove that the role of SEO in 2021 is elevated across all industries since an organic flow of traffic is [...]

24 02, 2021

The Panda anniversary and what we desperately must remember about search

2021-02-25T00:27:07+11:00February 24th, 2021|Search Engine Watch Blog|

30-second summary: This week marks the 10 year anniversary of Google’s landmark web quality algorithm Panda It was a seminal moment for the SEO industry with 12% of US sites being targeted for poor quality and manipulative optimization practices Despite removing much of the worst black-hat tactics SEO is still hasn’t lived up to its experiential potential ten years on [...]

24 02, 2021

How measurement will evolve in 2021

2021-02-24T02:12:03+11:00February 24th, 2021|Search Engine Watch Blog|

30-second summary: The pandemic has caused major shifts in the way that advertisers operate, making it more critical than ever to be able to prove ROI and make every ad dollar count The inability to track reach and frequency is one of the biggest problems with cross-platform ad measurement that marketers face As marketers enter the new year, they will [...]

23 02, 2021

How marketers can start using AI for stronger results

2021-02-23T00:46:35+11:00February 23rd, 2021|Search Engine Watch Blog|

30-second summary: AI has entered mainstream use in a variety of industries, and marketing is no different There are plenty of ways marketers can start leveraging AI for stronger results In this post, we take a look at four simple yet effective ways you can get started using AI to supercharge your marketing efforts and also improve customer experience Think [...]

19 02, 2021

Four common SEO problems with Shopify and how to fix them

2021-02-19T23:22:06+11:00February 19th, 2021|Search Engine Watch Blog|

30-second summary: While Shopify is one of the most popular platforms for ecommerce businesses, the CMS has a number of issues that can be problematic for SEO Best SEO practices generally apply to all CMS platforms, but Shopify has several in-built features that cannot be customized, meaning some items require more unique workarounds Edward Coram-James discusses issues such as restricted [...]

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