Search Engine Watch Blog

Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines. Search Engine Watch blog.

24 09, 2021

four keys to boost lead generation and sales

2021-09-24T01:09:53+10:00September 24th, 2021|Search Engine Watch Blog|

30-second summary: Social media has increasingly become a key avenue for the fate of brands’ online performance There is a relation between brand perception, social listening, customer service, and the eventual consumer spending power Here’s how social media marketers can make the most of social channels to drive business value In order to gain sales and increase leads, social media [...]

15 09, 2021

The Future SEO: Boardroom edition

2021-09-15T22:44:40+10:00September 15th, 2021|Search Engine Watch Blog|

30-second summary: SEO’s dynamic nature and Google’s mysterious algorithm specifics keep the industry on its toes Is it possible to simply spot the inefficiencies of SEO in its infancy and foresee trends? With over 20 years of leadership roles, SEO pioneer Kris Jones taps into his experience to help SEOs derive more strategic value Pretty much anytime we speak about [...]

2 09, 2021

Everything you need to know about the Google MUM update

2021-09-02T22:16:07+10:00September 2nd, 2021|Search Engine Watch Blog|

30-second summary: Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver an improved search experience The Google MUM update uses an innovative solution that accesses a wealth of previously hidden information around a core query, providing more of what we want without having to carry out [...]

21 08, 2021

Influencers in today’s SEO – Search Engine Watch

2021-08-21T01:54:29+10:00August 21st, 2021|Search Engine Watch Blog|

30-second summary: With search getting more sophisticated there will be a strong relation between user signals and influencers Google’s Multitask Unified Model (MUM) and the AIDA (Attention, Interest, Desire, Action) model will impact search intent and influence a business’ search visibility Intellifluence’s CEO, Joe Sinkwitz explains key concepts surrounding the impact of influencers on website rankings in modern SEO One [...]

19 08, 2021

Four ways to improve page speed and master Core Web Vitals

2021-08-19T02:03:56+10:00August 19th, 2021|Search Engine Watch Blog|

30-second summary: Websites that rank well on Google tend to have a higher Core Web Vitals score There are three core web vitals that make up the majority of the site’s overall page speed score Prioritizing user experience in web design and marketing campaigns could give you a competitive edge This comprehensive guide prepares you for the rollout of the [...]

10 08, 2021

Now is the best time to stitch your search marketing loopholes before 2022

2021-08-10T01:56:23+10:00August 10th, 2021|Search Engine Watch Blog|

30-second summary: Confused users don’t spend money Your search marketing needs to thread in your brand’s messaging, targeting, design, and overall experience to ensure trust, clarity, and eventual sales SEO pioneer, serial entrepreneur, and best selling author, Kris Jones helps you weave a tight SEO and search marketing strategy before 2022 ushers in If you spend enough time in the [...]

3 08, 2021

a networking and SEO arsenal

2021-08-03T00:02:22+10:00August 3rd, 2021|Search Engine Watch Blog|

30-second summary: As the world starts to return to normalcy, the gaming and live streaming industry need SEO, social networking, and online marketing for continued growth I spoke with industry influencers Alinity, Matt Rehwoldt, and eUnited’s General Manager and VP, Matt Potthoff on the industry’s current scenario, the obstacle course for amplified audience engagement, and the budding need for innovation [...]

28 07, 2021

Six content ideas to supercharge your marketing in 2021

2021-07-28T22:54:13+10:00July 28th, 2021|Search Engine Watch Blog|

30-second summary: Keyword research is at the heart of understanding where your business stands and what your end-users expect Surveying or monitoring your analytics is a great way of listening to your customers or readers for effective content ideas Seasonality is a great way to find fresh content ideas by finding angles where your primary topic overlaps with seasonal interests [...]

17 07, 2021

The importance of accurate keyword difficulty scores

2021-07-17T00:18:28+10:00July 17th, 2021|Search Engine Watch Blog|

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KD scores are useful in building SEO strategies, filtering out ineffective keywords Low competition keywords give an advantage in attracting traffic Some KD calculating tools may be inaccurate due to the use of limited parameters Semrush has developed a new formula for KD score calculations that [...]

9 07, 2021

Will you show Gary Vaynerchuk support?

2021-07-09T22:09:04+10:00July 9th, 2021|Search Engine Watch Blog|

He is a good friend, he has 15+ million-plus social media followers, is Chairman of VaynerX, and active CEO of VaynerMedia – a digital marketing agency you might have already heard of. Go to and get your website on Google’s first page. Search engine optimization (SEO) is the number one form of advertising in terms of return on investment [...]

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