Search Engine Watch Blog

Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines. Search Engine Watch blog.

12 06, 2021

Powerhouses for SEO and marketing in 2021

2021-06-12T01:24:17+10:00June 12th, 2021|Search Engine Watch Blog|

30-second summary: Reddit is the seventh most popular website in the US while Quora has a DR of 91 These factors make for great opportunities to build your brand’s online presence and enhance your E-A-T standing This comprehensive guide helps you take advantage of Quora and Reddit marketing Get ready to take advantage of the resources that two-third of marketers [...]

25 05, 2021

Using SEO data analytics to identify business gaps

2021-05-25T01:22:09+10:00May 25th, 2021|Search Engine Watch Blog|

30-second summary: Are your leads slipping through the cracks in these business gaps? SEOs have a great vantage point in the form of data that actively helps identify business opportunities and gaps SEO pioneer, serial entrepreneur, and best selling author, Kris Jones identifies three critical aspects that can be fixed to create the foundation of a successful SEO strategy in [...]

6 05, 2021

Why killing your content marketing makes the most sense

2021-05-06T22:48:47+10:00May 6th, 2021|Search Engine Watch Blog|

30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should stop creating content The problem is, simply put, out of [...]

30 04, 2021

Seven first-party data capturing opportunities your business is missing out on

2021-04-30T01:01:28+10:00April 30th, 2021|Search Engine Watch Blog|

30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build a consumer profile Internet users are cautious about providing their data but will do if rewarded Tracking pixels, CRM platforms, surveys, and encouraging interaction and registrations are all effective ways to capture first-party data First-party [...]

21 04, 2021

Diagnosing a traffic drop? Just breathe!

2021-04-21T02:25:59+10:00April 21st, 2021|Search Engine Watch Blog|

30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in traffic throughout their lifetime which can be explained by seasonality, loss of PPC budget, and many other factors When it comes to organic search traffic decline, it is often caused by stagnant content, the emergence [...]

16 04, 2021

looking beyond Google’s third-party cookie death

2021-04-16T23:20:50+10:00April 16th, 2021|Search Engine Watch Blog|

30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2022, the search giant still has a wealth of first-party data from its 270+ products, services, and platforms The Trade Desk’s 20 percent stock price drop is proof [...]

12 04, 2021

UX: an important SEO ranking factor

2021-04-12T22:52:08+10:00April 12th, 2021|Search Engine Watch Blog|

30-second summary: The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s After years of analyzing data, I found that UX is a critical ranking factor for SEO If you’ve exhausted all your SEO techniques but still don’t see a considerable movement on your website or rankings – [...]

9 04, 2021

popular kids’ hangout or a true asset for brands’ community building?

2021-04-09T02:52:09+10:00April 9th, 2021|Search Engine Watch Blog|

30-second summary: Find out how Clubhouse differentiates itself within the sea of social media apps Clubhouse has turned its voice-only design from a potential constraint into its key strength Users are able to multi-task while staying on the platform as background chatter (like in a coffee shop!) Because the app is so new and fresh it took some time, but [...]

6 04, 2021

how conversational insights take the guesswork out of marketing

2021-04-06T20:33:14+10:00April 6th, 2021|Search Engine Watch Blog|

30-second summary: Keywords represent the tip of the iceberg when it comes to understanding consumer intent Using AI-powered chatbots, conversational data that occurs over messaging channels like Facebook Messenger and Instagram Messaging can give businesses a deeper understanding of what consumers want Below, we’ll discuss how conversational marketing platforms like Spectrm use natural language processing (NLP) and artificial intelligence (AI) [...]

3 04, 2021

connecting the dots for page experience success

2021-04-03T03:52:05+11:00April 3rd, 2021|Search Engine Watch Blog|

30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to be informational in nature Retail, in particular, could see significant disruption if second-tier retailers receive a boost Across all sectors, there is opportunity and time [...]

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