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Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines. Search Engine Watch blog.

28 02, 2020

Is SEO dead in 2020?

2020-02-28T00:55:26+11:00February 28th, 2020|Search Engine Watch|

The death of SEO is a topic that’s been batted around for years but is 2020 the year SEO, an industry with a history dating back more than 25 years, finally kicks the bucket? TikTok, digital PR, voice search – new terms have been coined and new social networks have popped up in the past few years. As industry experts [...]

26 02, 2020

How blockchain will dominate the digital advertising industry in 2020 Search Engine Watch

2020-02-26T22:30:00+11:00February 26th, 2020|Search Engine Watch|

Every day we read data breach scandals by ad tech vendors. We are getting tracked every day with hidden cookies, and permissions we give unconsciously. According to Juniper research, advertising losses were to reach $42 billion in 2019 and were predicted to be driven to reach $100 billion by 2023. Blockchain came into action to provide transparency while serving ads [...]

25 02, 2020

Top vs side Search Engine Watch

2020-02-25T22:30:00+11:00February 25th, 2020|Search Engine Watch|

Average position as a metric has been retired since the end of September. This is a big change since for years clients, agencies, and any advertiser has always had at least a little bit of vanity management. By that I mean, everyone at some point submitted a bid with the sole goal of being “number one” and not any actual [...]

25 02, 2020

Top three strategies to expand your audience across channels Search Engine Watch

2020-02-25T01:58:40+11:00February 25th, 2020|Search Engine Watch|

Omnichannel advertising can be complicated. Digital marketers today have an unlimited number of tools at their disposal to get their message in front of the right audience through search advertising and others. While your channels or tactics may change, the goal of all marketers remains the same – to grow your brand and build your business. But how do you [...]

22 02, 2020

VPN and SEO: Why professionals should care

2020-02-22T01:13:41+11:00February 22nd, 2020|Search Engine Watch|

Virtual private network (VPN) is a technology that stretches a private network across a public network. It helps you build a secure connection to another network over the World Wide Web. In other words, it shields your browsing activity from almost all kinds of investigation on a public network. VPN is prevalent nowadays, but not for the reasons it was [...]

21 02, 2020

How to make the most of Google’s “People also ask” results Search Engine Watch

2020-02-21T02:18:57+11:00February 21st, 2020|Search Engine Watch|

Google’s “People also ask” boxes are widely discussed within the SEO industry as they take a lot of SERP real estate while providing little to no organic visibility to the publishers’ sites. That said, “People also ask” listings are probably helpful for Google’s users allowing them to get a better understanding of a topic they are researching. Yet, whether they [...]

20 02, 2020

How encryption can enhance your SEO ranking

2020-02-20T00:15:33+11:00February 20th, 2020|Search Engine Watch|

Two of the biggest continuum any business faces are how to rank high and how to maintain the ranking. Incidentally for both, you are indirectly dependent on search engines and hackers. However, the question is, for how long do you want to continue being dependent?  On one hand, you have both on-page technical best practices and off-page methods to enhance [...]

19 02, 2020

Six must-know international SEO tips to expand your businesses Search Engine Watch

2020-02-19T01:43:25+11:00February 19th, 2020|Search Engine Watch|

The start of international expansion is an incredible milestone for any business, and gearing up to take your venture around the world will be one of the most exciting moments of your career. But just because your business is thriving at home doesn’t mean that it will be a success abroad. To achieve that, you’ll need to give attention to [...]

18 02, 2020

Searchmetrics report: How Amazon and Google help each other

2020-02-18T04:09:24+11:00February 18th, 2020|Search Engine Watch|

Let’s say you’re looking for a new toaster. You will probably use a search engine, of which Google is the most prominent. But many of those product searches on Google benefit the world’s biggest retailer, Amazon. In order to better understand the symbiotic relationship between Google and Amazon, SEO and content marketing platform Searchmetrics has released a study based on [...]

15 02, 2020

Google for branding: Getting more from search engine services

2020-02-15T02:30:26+11:00February 15th, 2020|Search Engine Watch|

Google hasn’t been merely a search engine for some time. These days it has grown into a massive space on the web where businesses and potential customers can meet. In this article, we’ll touch on the aspects of using Google for branding. Here’s a list of Google’s underused services, and suggested ways you can use them to your advantage. Analytical [...]